TULLAHOMA, Tenn., Nov. 18, 2021 /PRNewswire/ -- The lead up to the
holidays is a busy time for cocktail bars, as people are excited
about enjoying seasonal cocktails. However, there traditionally
have not been many fall-inspired takes on classic cocktails
available for people to enjoy at home. This season, George Dickel and Social Hour, the pioneering
craft canned cocktail brand, are making it easier than ever before
to enjoy an autumn-inspired craft cocktail. This month, both brands
are teaming up to release a new premium prepared offering - the
Harvest Whiskey Sour.
Uniquely, Harvest Whiskey Sour is made using 13-year-old
George Dickel Tennessee Whisky (from distilling season Spring 2007)
and makes it easy to enjoy a seasonal cocktail on the same level as
one ordered from a cocktail bar. With this release, fans of craft
cocktails don't have to sacrifice quality for convenience, as this
offering exemplifies the high standard both brands are known
for.
"As the prepared cocktail market continues to reach new heights,
we couldn't be more excited to officially collaborate with Tom and
the team over at Social Hour to release something that's a first
for us," said Nicole Austin,
General Manager and Distiller at Cascade Hollow Distilling Co.
"For the perfect whisky sour, you need a bold, complex whisky
that's able to stand out among all of the other flavors. The whisky
we chose for this pairing has been aged 13 years so it's bringing a
level of maturity people typically don't see in prepared cocktail
offerings. On top of that, the liquid really is accented by the
hints of apple, cinnamon and cardamom that
come through."
"Fall-centric spins on the whiskey sour were always one of the
most popular seasonal cocktails when I was bartending. The Harvest
Whiskey Sour is designed to give adults a craft cocktail experience
from the comfort of their home," said Tom Macy, Co-Founder and CEO at Social Hour
Cocktails. "You don't need to be a mixologist to whip this
up. You can enjoy it straight from the can, or if you're looking
for more of a true cocktail experience, you can pour it over ice
and garnish with your favorite seasonal touches."
The new Harvest Whiskey Sour boasts a delicious combination of
honeycrisp apple, Meyer lemon, cinnamon, maple and a touch of
cardamom. To get the picture-perfect cocktail serve, adults simply
need to pour over ice and garnish with apple slices or cinnamon
sticks before enjoying.
The Harvest Whiskey Sour will be available for purchase at
retail locations in New York.
Consumers outside of New York can
purchase the offering online on the Social Hour website. This
limited time offering has a suggested retail price of $28 for a 4-pack. At 250 mL, the Harvest Whiskey
Sour includes three servings per can.
No matter how you choose to celebrate the start to the holidays
or enjoy the new Harvest Whiskey Sour, please remember to drink
responsibly.
ABOUT GEORGE DICKEL
Since 1870, the fine folks at Cascade Hollow have honored
George Dickel's dream of crafting
the smoothest Tennessee whisky
around. Today, 150 years later, we're still making award-winning
whisky at our historic distillery in Tullahoma, TN. Tucked away in the Tennessee hills and surrounded by 600
protected acres of forest and crystal-fresh springs, Cascade Hollow
has always been our home. Led by General Manager and Distiller
Nicole Austin, the team at Cascade Hollow Distilling Co. continue
the tradition of producing smooth sippin' whisky through high
standards of authenticity and craftsmanship. A proud member of the
Tennessee Whiskey Trail, we invite you to visit our home and learn
more about how we make George Dickel Tennessee Whisky. For more
information, go to www.GeorgeDickel.com or check out @georgedickel
on Facebook or Instagram. Your friends at Cascade Hollow remind you
to always drink responsibly.
ABOUT DIAGEO NORTH
AMERICA
Diageo is a global leader in beverage
alcohol with an outstanding collection of brands including
Johnnie Walker, Crown Royal, Bulleit
and Buchanan's whiskies, Smirnoff,
Cîroc and Ketel One vodkas, Casamigos and Don Julio tequilas, Captain Morgan, Baileys,
Tanqueray and Guinness.
Diageo is listed on both the New York Stock Exchange (NYSE: DEO)
and the London Stock Exchange (LSE: DGE) and their products are
sold in more than 180 countries around the world. For more
information about Diageo, their people, brands, and performance,
visit www.diageo.com. Visit Diageo's global responsible
drinking resource, www.DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow us on Twitter
and Instagram for news and information about Diageo North America:
@Diageo_NA.
ABOUT SOCIAL
HOUR
Social Hour is
a line of craft canned cocktails created by two of the world's most
respected bartenders, industry legend Julie
Reiner and bartending veteran, Tom
Macy. Featuring three expressions - the Gin & Tonic and
Whiskey Mule, which are made with premium local spirits from New
York Distilling Company, and the Pacific Spritz, made with
ingredients sourced from the Finger Lakes. Social Hour is designed
to honor the ritual of gathering together with friends, over
world-class drinks. For more information
visit www.socialhourcocktails.com and
follow on social
media @socialhourcocktails.
Media Contact
Rachel Harrison Communications
socialhour@wearerhc.com
George Dickel
GeorgeDickel@taylorstrategy.com
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SOURCE Diageo