NEW ORLEANS, Nov. 23, 2021 /PRNewswire/ -- While the world
continues to move closer to a new normal, the city of New Orleans has been hit especially hard over
the past 19 months, with hospitality and military communities
amongst those affected the most. To honor, celebrate and encourage
these communities that serve us as they continue to battle the
effects of the COVID-19 pandemic and Hurricane Ida, Crown
Royal teamed up with local NFL legends Drew
Brees and Deuce McAllister for a special Night of Service,
benefitting the Bastion Community of Resilience and Louisiana
Hospitality Foundation.
Experience the interactive Multimedia News Release
here:
https://www.multivu.com/players/English/8988751-crown-royal-whisky-nfl-bastion-community-of-resilience-louisiana-hospitality-foundation-generosity-fund/
In the spirit of friendly competition, Brees, who represented
the Louisiana Hospitality Foundation, and McAllister, who
represented Bastion Community of Resilience, hosted a "battle" for
donations on their social media channels and encouraged NFL fans to
retweet their tweets to unlock additional donations to their
respective charity partners. The donations are part of Crown
Royal's season long "Kick off with Crown" program with a commitment
(of up to $1 million) to serving
those who serve us via the Crown Royal Generosity Fund (a donor
advised fund).
"The community in New Orleans
means so much to me, and I was proud to partner with Crown Royal to
assist in giving back to them," said NFL legend, Drew Brees. "I love a little friendly
competition, so from the social competition with Deuce to hanging
out with hospitality workers and military personnel at the
Generosity Hour, it was an amazing night of fun and service."
"I have seen first-hand the effects the pandemic and natural
disasters have had on this place I call home, so to give back to
the community with the Crown Royal Generosity Hour meant a lot to
me," said NFL legend, Deuce McAllister. "It was everything that
NOLA is all about: great drinks, food, music and giving back to
those who need it."
In addition to the social competition, guests at the Generosity
Hour were also able to unlock additional donations to the charities
through scanning QR codes placed on footballs and other décor
throughout the event. Each QR code resulted in an additional
donation of $1. Through the
Generosity Fund, Crown Royal paid tribute to the hospitality and
military communities with a $25,000
donation to both the Louisiana Hospitality Foundation and
Bastion Community of Resilience as they continue their efforts to
uplift their respective communities.
"Crown Royal put together the Generosity Fund to give back to
the communities who need it most, and it's been an honor to see it
come to life through Generosity Hours," said Nicola Heckles, Vice
President of Crown Royal. "The hospitality and military communities
of New Orleans have overcome
adversity from the effects of the pandemic and Hurricane Ida, but
there's still work to be done. Crown Royal is proud to partner with
the Louisiana Hospitality Foundation and Bastion Community of
Resilience to see assistance go where it is needed."
Grammy-nominated and locally based musical group Tank and the
Bangas were on-hand for a live performance while guests sipped on
custom Crown Royal cocktails during the special Generosity
Hour.
Crown Royal invites everyone 21+ to toast to our military and
hospitality communities. Please remember to drink responsibly.
About Crown Royal
Crown Royal Canadian Whisky is the number-one selling Canadian
whisky brand in the world and has a tradition as long and
distinctive as its taste. Specially blended to commemorate a grand
tour of Canada made by King George
VI and Queen Elizabeth of Great Britain in
1939, Crown Royal's smooth, elegant flavor and gift-worthy
presentation reflect its regal origins – it is considered the
epitome of Canadian whisky. For more information,
visit crownroyal.com. Crown Royal encourages all consumers to
please enjoy responsibly.
About Diageo North America
Diageo is a global leader in beverage alcohol with an outstanding
collection of brands including Johnnie Walker, Crown Royal,
Bulleit and Buchanan's whiskies, Smirnoff, Cîroc and
Ketel One vodkas, Casamigos, DeLeon and Don
Julio tequilas, Captain Morgan, Baileys, Tanqueray and
Guinness.
Diageo is listed on both the New York Stock Exchange
(NYSE: DEO) and the London Stock Exchange (LSE: DGE) and their
products are sold in more than 180 countries around the world.
For more information about Diageo, their people, brands, and
performance, visit diageo.com. Visit Diageo's global
responsible drinking resource, DRINKiQ.com, for information,
initiatives, and ways to share best practice. Follow at Twitter and
Instagram for news and information about Diageo North America:
@Diageo_NA.
MEDIA CONTACTS:
Kyra Zeller
DIAGEO
Kyra.zeller@diageo.com
TAYLOR
crownroyal@taylorstrategy.com
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SOURCE Crown Royal