East Imperial PLC Singapore Distribution Partner
November 05 2021 - 2:00AM
RNS Non-Regulatory
TIDMEISB
East Imperial PLC
05 November 2021
05 November 2021
East Imperial PLC
("East Imperial" or the "Company")
EAST IMPERIAL APPOINTS SUTL GROUP AS SINGAPORE DISTRIBUTION
PARTNER
East Imperial, the global purveyor of ultra-premium beverages,
is pleased to announce the appointment of SUTL Group ("SUTL") as
the Company's exclusive distribution partner in Singapore. SUTL
will supply East Imperial's entire range, including bottle formats
and the newly launched can format, throughout Singapore.
SUTL Group's Consumer Goods Division has more than 50 years of
experience covering 18 markets across Asia. Through its extensive
network, SUTL has assisted in distributing and growing global
brands such as Jack Daniels, Jim Beam, Johnnie Walker, and Fiji
Water, which are now highly recognised throughout the region.
East Imperial is already an established brand within the
on-trade market in Singapore with its premium range of mixers
available across luxury hotels and restaurants. The appointment of
SUTL is in line with East's Imperial's strategy to accelerate its
growth in the off-trade market where distribution partners play an
important role.
Tony Burt, CEO & Founder of East Imperial, said:
"Since our inception, we have achieved incredible success in
establishing East Imperial throughout Singapore's renowned luxury
and high-end on-trade channels. Today's announcement reflects
further progress in our plans to accelerate our retail offering, a
core element of our growth strategy. We couldn't be more excited to
work with the team at SUTL, whose depth of expertise and extensive
distribution network provides us with the best platform to achieve
our retail ambitions in Singapore and a significant opportunity to
secure similar agreements across other major Asian markets."
Arthur Tay, Chairman & CEO of SUTL Group, said:
"As one of the leading FMCG companies in Southeast Asia with a
history of more than 50 years, SUTL has a well-established and
extensive distribution network that can more than support East
Imperial's growth aspirations. We are pleased that East Imperial
recognises the potential value that SUTL can bring to their brand
and has appointed us as the exclusive distributor for their range
of mixers in Singapore. We are excited to introduce East Imperial's
products, which are steeped in tradition, authenticity and
originality, to discerning customers in Singapore and beyond, and
we look forward to a mutually rewarding partnership with them."
For more information on East Imperial, please visit
https://investors.eastimperial.com/
Enquiries:
MHP Communications
Peter Hewer +44 (0) 770 9326 261
Rachel Mann +44 (0) 758 5301 464
eastimperial@mhpc.com
About SUTL Global Pte Ltd ("SUTL")
SUTL has three main business divisions namely, Consumer Goods,
Lifestyle and Environmental. It is one of Singapore's most
established consumer goods companies distributing a broad range of
products from everyday items to beauty and fragrances to alcoholic
beverages, representing an extensive portfolio of household and
luxury brands. Under its Retail Lifestyle arm, SUTL is the only
operator and largest distributor of Nike-only stores in Singapore
and Malaysia through its wholly-owned subsidiary, SUTL Sports
Retailing Pte Ltd. SUTL also has a majority stake in Singapore
Exchange Mainboard-listed SUTL Enterprise Limited, which is a
leading integrated marina developer, operator, and consultant and
owner of the ONEdeg15 brand.
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