Experian and Yieldmo team up to offer creative-enhanced data products, boosting outcomes for buyers
October 11 2022 - 8:00AM
Business Wire
Experian + Yieldmo is Smart. Combining industry leading data
with machine learning, curation, and creative technology, Experian
and Yieldmo’s joint initiative provides better experiences for
consumers and better results for marketers and publishers.
Experienced marketers know that real purchasing decisions are
influenced and made with the combination of the right people, the
right place, and the right time.
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Experian and Yieldmo team up to offer
creative-enhanced data products, boosting outcomes for buyers
(Graphic: Business Wire)
Together, Experian and Yieldmo have created a first-of-its-kind
ad product that combines Experian’s industry leading digital
identity and targeting capabilities with Yieldmo’s creative format
technology and outcome-maximizing curation. Through Yieldmo’s Smart
Exchange, ad packages are purchased through automated channels,
designed to be easy to buy with just the click of a button. Layered
with Experian’s identity and targeting data, Yieldmo’s decisioning
is made smarter, and buyers can be confident that they are reaching
the right people.
“There are major changes happening in the data landscape right
now,” said Jeremy Hlavacek, Chief Commercial Officer of Experian
Marketing Services. “We believe the sell-side of the industry has
an opportunity to change the game by packaging media with the right
targeting and identity assets. This initiative shows the power of
data control with smart inventory curation and creative formats,
driving results for clients.”
Experian’s industry leading identity, data and targeting
capabilities means buyers reach the right people by offering
precise identity resolution and accurate behavioral preferences.
Yieldmo’s proprietary attention and environmental signals with
creative formats curates inventory to meet buyers KPI, driving
maximum advertising effectiveness and efficiency.
“We know that our data curation boosts outcomes for buyers and
sellers on every campaign, and is enhanced further by smart
creative technology, which outperforms standard formats by
increasing time spent, viewability, CTR, and attention rate,” said
Jeremy Steinberg, Yieldmo CRO & GM, Exchange. “By combining
that technology with market leading digital identity and data, we
further help our clients achieve new levels of performance and
success.”
About Yieldmo Yieldmo is an advertising technology
company that operates a smart exchange that differentiates and
enhances the value of ad inventory for buyers and sellers. As a
leader in attention & contextual analytics, real-time
technology, and digital formats, we create, measure, model, and
optimize campaigns for unmatched scale and performance. By
understanding how each unique impression behaves and looking for
patterns and performance in real time, we can drive real
performance gains without relying on audience data. For more
information, please visit: www.yieldmo.com to learn more.
About Experian Marketing Services Experian is the world's
leading global information services company. During life's big
moments — from buying a home or a car, to sending a child to
college, to growing a business by connecting with new customers —
we empower consumers and our clients to manage their data with
confidence. We help individuals to take financial control and
access financial services, businesses to make smarter decisions and
thrive, lenders to lend more responsibly, and organisations to
prevent identity fraud and crime. We have 20,600 people operating
across 43 countries and every day we're investing in new
technologies, talented people, and innovation to help all our
clients maximise every opportunity. We are listed on the London
Stock Exchange (EXPN) and are a constituent of the FTSE 100
Index.
Learn more at www.experianplc.com or visit our global content
hub at our global news blog for the latest news and insights from
the Group.
Experian and the Experian trademarks used herein are trademarks
or registered trademarks of Experian. Other product or company
names mentioned herein are the property of their respective
owners.
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version on businesswire.com: https://www.businesswire.com/news/home/20221011005400/en/
Laura Chamberlain VP, Marketing lchamberlain@yieldmo.com (603)
557-5361
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