TIDMEYE
Eagle Eye Solutions Group PLC
01 March 2021
01 March 2021
Eagle Eye Solutions Group plc
("Eagle Eye", the "Group", or the "Company")
Eagle Eye's AIR platform underpins Virgin's new rewards club,
Virgin Red
Eagle Eye, the marketing technology company, is pleased to
confirm its role as a key technology provider for Virgin Red,
Virgin's new rewards club. Virgin Red launched on an exclusive,
invite-only basis in November 2020 and on 8 February 2021 removed
the invitation-only format so that anyone could join, including all
UK Virgin Atlantic Flying Club members. The Eagle Eye platform was
chosen for its ability to process and manage the billions of points
flowing across the programme, being earnt and spent across multiple
organisations.
Virgin Red members can earn and spend Virgin Points across five
different reward categories, bringing together not only the Virgin
companies but also partners across retail, energy and entertainment
sectors. Virgin Red makes it easy for members to donate their
points to good causes too, supporting local communities, charities,
the environment or small businesses.
Having signed an initial two-year contract with Virgin Red
Limited in early 2020, Eagle Eye has been working side by side with
the Virgin team, building the technology platform that underpins
the vision for this game-changing, multi-organisation rewards club.
In September 2020, Virgin Red successfully rebranded Virgin
Atlantic Flying Club miles to Virgin Points, which was a key
milestone, with all points successfully transferred onto the Eagle
Eye AIR platform which now acts as the ledger for the new
scheme.
Working as a key part of the Virgin Red technology ecosystem,
the AIR platform consolidates all Virgin Points being earnt and
spent across the Virgin group and its partners. Eagle Eye's APIs
enable partners to be integrated quickly and easily and for points
to be processed in real-time. This also enables members to keep
track of their points, which never expire, through the Virgin Red
mobile app and website. The flexibility of the platform enables new
updates, offers and functionality to be continually added to the
programme.
Phil Young, Chief Technology Officer, Virgin Red says : " We are
thrilled to be working with Eagle Eye and our teams have worked as
one to ensure that the Virgin Red vision becomes a reality. Our
purpose is to enable our members to embrace life, get more from
every relationship across the Virgin group and give back to the
community and the world around them."
Tim Mason, Chief Executive Officer, Eagle Eye said: " We are
delighted to be partnering with Virgin Red. Our proven capability
and expertise in managing enterprise loyalty programmes at scale
gives Virgin Red the ideal platform to continually evolve and keep
customers engaged, while taking us into new sectors. We are excited
to see the potential of the club as it expands over the coming
years."
For further information, please contact:
Tim Mason, Chief Executive Officer Tel: 0844 824 3686
Lucy Sharman-Munday, Chief Financial
Officer
Investec (Nominated Advisor and Joint Tel: 020 7597 5970
Broker)
Corporate Finance: David Anderson / Sebastian
Lawrence
Corporate Broking: Sara Hale / Toba Fatimilehin
Shore Capital (Joint Broker) Tel: 020 7408 4090
Corporate Finance: Hugh Morgan/ Daniel
Bush/ Sarah Mather
Corporate Broking: Henry Willcocks
Alma PR
Caroline Forde, Robyn Fisher, Molly Gretton Tel: 020 3405 0205
About Eagle Eye
Eagle Eye is a leading SaaS technology company transforming
marketing by creating digital connections that enable personalised
performance marketing in real time through coupons, loyalty, apps,
subscriptions and gift services.
Eagle Eye AIR enables the secure issuance and redemption of
digital offers and rewards at scale, across multiple channels,
enabling a single customer view. We create a network between
merchants, brands and audiences to enable customer acquisition,
interaction and retention at lower cost whilst driving marketing
innovation.
The Company's current customer base comprises leading names in
UK Grocery, Retail, Leisure and Food & Beverage sectors,
including Asda, Sainsbury's, Tesco, Waitrose and John Lewis &
Partners, Virgin Red, JD Sports, Greggs, Mitchells & Butlers,
Pizza Express; in North America, Loblaws, Shoppers Drug Mart, Esso
and Southeastern Grocers and in Australia & New Zealand,
Woolworths Group and The Warehouse Group.
About Virgin Red
Virgin Red, which launched in 2020 on an exclusive basis, is
Virgin's new rewards club. It's the red thread connecting the
Virgin family where members can earn on the everyday to save for
the extraordinary. Virgin Red also makes it easy to support local
communities, charities and the environment.
Virgin Red celebrates its members for living a life more Virgin
- giving them exclusive access to rewards from the Virgin family
and beyond. Virgin Red makes it really easy for members to earn and
spend Virgin Points -
Virgin's universal currency which never expires. More information can be found here .
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END
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(END) Dow Jones Newswires
March 01, 2021 02:00 ET (07:00 GMT)
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