Gfinity PLC Gfinity expands partnership with Venatus
April 08 2021 - 01:00AM
RNS Non-Regulatory
TIDMGFIN
Gfinity PLC
08 April 2021
The information contained within this announcement is deemed by
the Company to constitute inside information stipulated under the
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8 April 2021
Gfinity plc
("Gfinity" or the "Company")
Gfinity expands strategic partnership with Venatus
Gfinity (AIM: GFIN), a world-leading esports solutions provider,
today announces the extension of its partnership with global
advertising technology platform, Venatus. Under the new agreement
Venatus will continue to monetise Gfinity's web platforms,
extending its remit to include most of the group's fast-growing
websites. The agreement is the latest in a series of strategic
partnerships under Gfinity's publishing platform, Gfinity Digital
Media (GDM), which is on track to deliver revenues of GBP2 million
in FY21.
The renewal of the successful partnership with Venatus will
extend to all of GDM's websites, excluding EpicStream. This
includes RacingGames.gg which has grown from 1,000 to 120,000 users
since November 2020 and MTGRocks.com which has attracted over
200,000 monthly fans since its launch in February 2021. Venatus
will continue to support the monetisation of new websites in the
GDM network through advertising space and connecting publishers and
brands with gamers and esports enthusiasts. The partnership will
also see further collaboration on sales, bespoke content and a
number of innovative new products.
Formed in May 2020, GDM delivered GBP1 million of revenue in the
first half of the financial year 2021. Today's announcement builds
on Gfinity's wider strategy to accelerate growth across the GDM
group by collaborating with valuable partners across the gaming
ecosystem.
John Clarke, Gfinity Chief Executive said: "We are delighted to
announce the expansion of our relationship with Venatus to drive
engagement across some of our fast-growing websites. GDM continues
to deliver against our key strategic pillar of "what we own",
collaborating with some of the most innovative names in the digital
gaming space, sharing expertise and technology to cross-sell to an
ever-growing community of gamers."
Rob Gay, CEO of Venatus said: "We're excited to expand our
global relationship with Gfinity as the sole monetization partner
across their growing portfolio of gaming sites. Since launching our
partnership in March 2020, Venatus has delivered direct and
programmatic campaigns for some of the world's biggest brands. The
Gfinity brand is a huge asset to Venatus as a trusted brand within
the esports space, offering high performance across various
creative formats. We look forward to continuing our partnership,
bringing new clients to these gaming and esports channels."
ENDS
Enquiries :
Gfinity plc www.gfinityplc.com
John Clarke, CEO Via Teneo
Investor relations ir@gfinity.net
Teneo (Media) Tel: +44 7880 715975
Anthony Di Natale Gfinity@teneo.com
Canaccord Genuity Limited (AIM Nominated Tel: +44 (0)207
Adviser & Broker) 523 8150
Bobbie Hilliam / Georgina McCooke
About Gfinity
Gfinity (AIM: GFIN) is a world leading esports business. Created
by gamers for the world's 2.7 billion gamers, Gfinity has a unique
understanding of this fast-growing global community. It uses this
expertise both to provide advisory services and to design, develop
and deliver unparalleled experiences and winning strategies for
game publishers, sports rights holders, commercial partners and
media companies.
Gfinity connects its partners with the esports community in
authentic and innovative ways. This consists of on-- and off-line
competitions and industry--leading content production.
Relationships include EA SPORTS, Activision Blizzard, F1 Esports
Series and the Forza Racing Championship.
Gfinity connects directly with tens of millions of gamers each
month through its digital media group, Gfinity Digital Media.
Gfinity Digital Media includes websites such as: Gfinityesports,
RealSport101, StealthOptional, RacingGames.gg, MTGRocks.com and
their respective social channels.
All Gfinity services are underpinned by the Company's
proprietary technology platform delivering a level playing field
for all competitors and supporting scalable multi-format leagues,
ladders and knockout competitions.
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