Guild Esports PLC Guild's social media reach doubles after signing (5730U)
April 07 2021 - 1:00AM
UK Regulatory
TIDMGILD
RNS Number : 5730U
Guild Esports PLC
07 April 2021
Press release
07 April 2021
Guild Esports PLC
("Guild Esports" or "Guild")
Social media reach to double after signing of Nikita 'Nihachu'
Sembowski
Guild Esports (LSE: GILD), a global team organisation and
lifestyle brand, is pleased to announce that the total viewership
of the Guild network is set to double to 10.4 million as a result
of signing Nikita Sembowski ('Nihachu'), a top-tier female content
creator from Germany, as of today.
Nihachu, aged 19, has signed a one-year contract with Guild,
which has an option to renew for another year. As part of the
agreement, she will produce exclusive content for Guild's social
media channels, appear at Guild live events, promote Guild's
merchandise and branding and work alongside the Company's
partners.
Nihachu has a combined social media following of over 5.5
million comprising 990,000 followers on Instagram; 756,000 YouTube
subscribers; 1.6 million followers on Twitch; 1.25 million on
Twitter and 909,000 on TikTok.
Nihachu is rapidly gaining popularity and is one of the fastest
growing streamers on the Twitch platform. She has the 27th fastest
growing English language Twitch channel over the past 30 days
according to latest audience figures and has attracted new viewers
at a faster rate than established Twitch streamers such as
Pokimane, the largest female streamer on Twitch and Ninja, a
renowned streamer that is currently the most followed on Twitch.
Since November 2020, she has grown her Twitch fanbase 220% from
500,000, to 1.6 million. Nihachu is also in the top 100 streamers
for average viewership in the past 30 days for English language
channels.
Her recruitment increases the Company's current total viewership
by 112 per cent, from 4.9m to 10.4m, which comprises 180,000
subscribers who have opted into Guild's own channels, and a further
10.2 million who have subscribed to the network of Guild's teams,
influencers and content creators. These figures exclude Guild's
social reach through co-owner David Beckham's channels which have
more than 125m fans and followers.
Nihachu is quickly becoming a leader in the ever-growing variety
streaming sector, amassing a loyal fan-base and community by
streaming popular games such as Minecraft and Among Us to her
followers. She also regularly hosts conversational 'Just Chatting'
streams that are watched by thousands of concurrent viewers,
building lasting relationships with both her guests and audience.
Her commitment to entertaining and talking directly to her fans
aligns with Guild's vision to celebrate the loyalty of esports and
gaming communities worldwide.
Nihachu is the fifth addition to Guild's growing creator roster
which includes Georgina Rose Nelson ('Gee Nelly') who has a
combined social media following of 754,000; Stevie White with
105,000 followers; Marcus Black ('SoMarcus') with 54,000 followers
and Thomas Ngegba ('TN25') with 90,000 followers.
Carleton Curtis, Executive Chairman, said "We are thrilled to be
partnering with leading content creator Nihachu who strengthens our
already-formidable roster of personalities. Guild's fanbase and
social reach is multiplying rapidly as we deepen our engagement
with fans through compelling content from outstanding creators and
influencers such as Nihachu."
FOR FURTHER INFORMATION, PLEASE CONTACT:
Guild Esports
Carleton Curtis via Tancredi +44 207 887 7633
Executive Chairman
Kal Hourd
Chief Executive
Neil Thapar
Investor Relations
+44 7876 455 323
------------------------------
Tennyson Securities
------------------------------
Corporate Broker
Peter Krens +44 207 186 9030
------------------------------
Zeus Capital
------------------------------
Corporate Broker
John Goold
Benjamin Robertson +44 203 829 5000
------------------------------
Tancredi Intelligent Communication
Media Relations
------------------------------
Salamander Davoudi
salamander@tancredigroup.com +44 7957 549 906
Emma Valgimigli
emma@tancredigroup.com +44 7727 180 873
Helen Humphrey
helen@tancredigroup.com +44 7449 226 720
------------------------------
About Guild Esports:
Guild Esports PLC is a global fan-focused team organisation and
lifestyle brand that fields professional players in gaming
competitions under the Guild banner. Our in-house training academy
aims to attract and nurture the best esports talent, and our goal
is to provide the ultimate entertainment experience alongside a
distinctive lifestyle brand authentic to the esports community
worldwide. Guild is led by an experienced management team of
esports veterans and co-owned by David Beckham. The Company is
headquartered in the UK and its shares are listed on the main
market of the London Stock Exchange (ticker: GILD). Please visit
www.guildesports.com
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END
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