TIDMENT
RNS Number : 8674R
Entain PLC
10 November 2021
Entain showcases leadership in ESG and launches new
initiatives
ARC(TM) programme delivering clear improvements in player
protection
Launch of EnTrain to support 1 million people through diversity
and technology
Social Impact Report published demonstrating contribution to
communities
10 November 2021: Entain, the global sports betting, gaming and
interactive entertainment group, is today holding an event to
showcase its leadership in ESG as well as present a range of new
initiatives. The event in London entitled "Entain Sustain"
illustrates Entain's commitment to safer betting and gaming, as
well as the ways in which the Entain Foundation supports local
communities and sports around the world.
Entain today provides a first report of results from the trials
of ARC(TM) (Advanced Responsibility and Care(TM)), its pioneering,
technology-led approach to personalised player protection. Trials
of ARC(TM) began six months ago in the UK and a major milestone has
been reached as the processes and AI that underpins ARC(TM) becomes
more advanced and actions in real time. Trials to date clearly show
that ARC(TM) is successfully limiting potentially risky
behaviours.
Jette Nygaard-Andersen, Entain's CEO, commented: "I have a
personal ambition that Entain should become a leader in the
critically important area of ESG. Doing so will not only benefit
the many communities in which we operate around the world, but also
our customers, our people, and our business. Our commitment to
safer gambling is a crucial component of this ambition. The
findings of our ARC (TM) trials show that the programme is
delivering unprecedented levels of change in protection for those
at risk, using our proprietary technology to do so."
Also today, the Group unveiled EnTrain, a new
multi-million-pound global initiative to increase access to
technology and improve diversity. The goal is to positively impact
the lives of over 1,000,000 people around the world - either
directly or through their families and dependents - by 2030. This
is the first global, strategic commitment from the Entain
Foundation to a single initiative supporting people across all
under-represented groups in the communities around the world in
which it operates.
"I passionately believe that we have a vital role to play in
inspiring the next generation to pursue careers in technology,"
Nygaard-Andersen said. "Our new EnTrain initiative provides the
building blocks to help, through access to academic and vocational
courses and the technological expertise and equipment needed to
succeed."
For the first time, the Group has set out its social
contribution to global communities, publishing a full Social Impact
Report which also breaks down how the Group has so far allocated
funds to ESG initiatives. This time last year Entain launched a
Sustainability Charter and announced it would commit GBP100m over
five years to ESG initiatives.
In the UK, Entain is a leading corporate sponsor of grass roots
football and sport in via its landmark Pitching In grassroots sport
investment programme launched last year. As a part of this the
Group plans to roll out a new responsible gambling and sports
integrity educational training programme later this month. The
programme will be delivered by Entain's partner, EPIC Risk
Management, the leading gambling harm minimisation consultancy, to
245 Trident League clubs across England and Wales who are able to
apply for new funds this season via Pitching In.
--ENDS--
Contacts
Enquiries:
Investor Relations - Entain plc investors@entaingroup.com
David Lloyd-Seed, Group Director of IR & Corporate Communications david.lloyd-seed@entaingroup.com
Davina Hobbs, Head of Investor Relations davina.hobbs@entaingroup.com
Callum Sims, Investor Relations Manager callum.sims@entaingroup.com
Media - Entain plc media@entaingroup.com
Tessa Curtis, Head of Group PR & Media Relations tessa.curtis@entaingroup.com
Jay Dossetter, Head of ESG and Press Office jay.dossetter@entaingroup.com
Jodie Hitch, PR Manager jodie.hitch@entaingroup.com
Powerscourt Tel: +44 (0) 20 7250 1446
Rob Greening / Elly Williamson / Nick Hayns entain@powerscourt-group.com
For queries about invites to the event please contact
media@entaingroup.com or investors@entaingroup.com
About Entain plc
Entain plc (LSE: ENT) is a FTSE100 company and is one of the
world's largest sports-betting and gaming groups, operating both
online and in the retail sector. The Group owns a comprehensive
portfolio of established brands; Sports Brands include bwin,
Bet.pt, Coral, Crystalbet, Eurobet, Ladbrokes, Neds and
Sportingbet; Gaming Brands include CasinoClub, Foxy Bingo, Gala,
Gioco Digitale, Ninja Casino, Optibet, partypoker and PartyCasino.
The Group owns proprietary technology across all its core product
verticals and in addition to its B2C operations provides services
to a number of third-party customers on a B2B basis.
The Group has a joint-venture with MGM Resorts International
creating a leader, BetMGM, in sports betting and iGaming in the US.
Entain provides the technology which powers BetMGM and exclusive
games and products, specially developed at its in-house gaming
studios. The Group is tax resident in the UK with licenses in a
total of 27 regulated markets. Entain is a leader in ESG, a member
of FTSE4Good, the DJSI and is AA rated by MSCI. The Group has set a
science-based target, committing to be carbon net zero by 2035 and
through the Entain Foundation supports a variety of initiatives,
focusing on safer gambling, grassroots sport, diversity in
technology and community projects. For more information see the
Group's website: www.entaingroup.com
About the Entain Foundation
The Entain Foundation was established to coordinate and support
Entain's ESG and CSR initiatives, objectives and donations around
the world. The Foundation's efforts are focused on four key areas:
Responsible gambling, sports integrity and gambling regulation
research, education and treatment; Grass roots, women's and
disability sport; diversity in technology; and Projects with a
clear link to the local community in Entain's major office
locations.
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