ATLANTA, March 23, 2021 /PRNewswire/ -- In
collaboration with hotel owners around the world, IHG® Hotels &
Resorts is accelerating the transformation of one of the industry's
largest and most well-known upscale brands – Crowne Plaza® Hotels
& Resorts. Whether they are among the first to stay with IHG at
new marquee global properties like Crowne Plaza Sydney Darling
Harbour or the Crowne Plaza Shanghai Hongqiao, or checking in to
recently renovated properties like the Crowne Plaza Toronto Airport
and Crowne Plaza Atlanta Perimeter at Ravinia, guests are
experiencing the future of business travel – and loving it.
Ginger Taggart, Vice
President, Global Crowne Plaza, commented: "Crowne Plaza
was one of the first brands to focus on the needs of modern
business travelers in the early 1980s and, since then, we have
continued to innovate and advance our design and service approach.
During the last few years, we have worked closely with our owners
to enhance this brand to meet the future of premium travel,
including the desire of guests for overall balance and the ability
to switch easily between work and leisure, as well as the evolution
of meetings to include more virtual and hybrid options."
Crowne Plaza's elevated experience for today's traveler centers
around a "new modern" design style which satisfies the needs of
professional productivity, personal restoration and inspiration.
Key features include:
- Plaza Workspace – Lobbies have been reimagined through
Plaza Workspace with flexible spaces that support work and
downtime; a central, stylish bar; different seating for working and
socializing; embedded technology; and a private meeting space that
is bookable by the hour.
- WorkLife Rooms – Crowne Plaza's perfectly balanced, and
patented, WorkLife Room offers a combination of comfort,
connectivity and flexibility with distinct zones that maximize
space and lighting for work, relaxation and sleep.
- Dare to Connect – A distinguished service experience,
Dare to Connect is an intuitive, unscripted service style that sets
Crowne Plaza apart in the industry. The program trains and empowers
hotel teams to take a proactive approach to connect with guests,
anticipating their needs and providing the best recommendations to
help guests make the most of their free time.
- Gather + Thrive – Crowne Plaza is focused on the future
of meetings and events, setting the stage for creative
collaborations and significant life moments, working from planning
to execution to make sure everything runs smoothly so that meeting
planners and attendees can be at their best. The Gather + Thrive
program offers an end-to-end meetings and events experience
including purposeful design, energizing food and beverage options,
innovative meeting technology and great service. Meetings are also
backed by IHG's Meet with Confidence program, including multivenue
and hybrid meeting options developed with partners such as Encore
(formerly PSAV); enhanced cleanliness, health and safety protocols
for meetings; and flexible booking options.
Driving Results with Owners
IHG is committed
to consistently delivering exceptional guest experiences and
measures guest satisfaction across all brands through its signature
guest HeartBeat survey program. The HeartBeat survey is
methodically used by both IHG and hotel owners to constantly
elevate guest satisfaction and hotel performance.
Applying these insights, more than a third of the Crowne Plaza
hotels in the Americas have completed renovations and implemented
brand enhancements such as Plaza Workspace since 2016, with nearly
7,000 guest rooms currently showcasing new modern or WorkLife
designs.
Examples of the positive impact* of renovations include the
Crowne Plaza Philadelphia-King of Prussia, owned by The
Buccini Pollin Group and managed by PM Hotel
Group, which completed a comprehensive renovation of
all 227 of its guest rooms, as well as public and meeting
spaces, and the Crowne Plaza Milwaukee South, owned by Amana
Hospitality and managed by Chesapeake Hospitality, which
renovated all guest rooms, exterior and public spaces. At both
properties, HeartBeat guest satisfaction scores and share of
revenue increased substantially.
Chris Green, President &
CEO, Chesapeake Hospitality,
commented: "We know that a strong product and
well-designed hotel creates an immense impact and we are proud to
showcase the differentiated, signature design hallmarks of the
Crowne Plaza brand in partnership with IHG. While the physical
hotel product is only one of the many factors that drive guest
satisfaction and positive growth in share of revenue, it's one of
the most important and visible, and we're pleased to have exceeded
our fair share of revenue for 13 consecutive months after our full
renovation."
Around the world, guests are celebrating similar
experiences with Crowne Plaza and rewarding renovated hotels with
significant increases in guest satisfaction scores. At one of
the brand's recently renovated flagship properties –
the 291-room Crowne Plaza Hamburg – City Alster –
guest feedback has been enthusiastic and centered around the
stylish, modern and comfortable rooms, especially for long weekend
stays. Guests also shared their excitement about the trendy,
creative and comfortable meeting rooms.
Worldwide Growth of Crowne
Plaza
Crowne Plaza continues to grow
around the world with nearly 430 Crowne Plaza hotels now open and
89 in the pipeline. In 2020, the brand opened 19 new hotels,
including 10 properties in Greater
China. In fact, the Crowne Plaza Shanghai Hongqiao marked
the 100th property for the brand in the region.
Click here to learn more.
* Results may vary due to a number of factors and those
illustrated above may not be typical or standard across all Crowne
Plaza-branded hotel properties. IHG Hotels & Resorts makes no
claims or guarantees related to increased guest satisfaction,
financial performance or increased share of revenue for properties
based on renovations or enhancements.
About IHG Hotels & Resorts
IHG Hotels &
Resorts [LON:IHG, NYSE:IHG (ADRs)] is a global hospitality
company, with a purpose to provide True Hospitality for Good.
With a family of 16 hotel brands and IHG Rewards, one of the
world's largest hotel loyalty programmes, IHG has nearly 6,000 open
hotels in more than 100 countries, and a further 1,800 due to open
over the next five years.
- Luxury and lifestyle: Six Senses Hotels Resorts Spas,
Regent Hotels & Resorts, InterContinental Hotels & Resorts,
Kimpton Hotels & Restaurants, Hotel Indigo
- Premium: HUALUXE Hotels & Resorts, Crowne Plaza
Hotels & Resorts, EVEN Hotels, voco Hotels
- Essentials: Holiday Inn Hotels & Resorts, Holiday
Inn Express, avid hotels
- Suites: Atwell Suites, Staybridge Suites, Holiday Inn
Club Vacations, Candlewood Suites
InterContinental Hotels Group PLC is the Group's holding company
and is incorporated in Great
Britain and registered in England and Wales. Approximately 350,000 people work
across IHG's hotels and corporate offices globally.
Visit us online for more about our hotels and reservations and
IHG Rewards. For our latest news, visit our Newsroom and follow us
on LinkedIn, Facebook and Twitter.
View original content to download
multimedia:http://www.prnewswire.com/news-releases/crowne-plaza-guests-love-brands-fresh-new-approach-301254240.html
SOURCE IHG Hotels & Resorts