TIDMFLTR
RNS Number : 9244C
Flutter Entertainment PLC
28 February 2022
28 February 2022
Flutter Launches Sustainability Strategy
Positive Impact Plan sets agenda to lead betting and gaming into
the future
Flutter Entertainment plc (the "Group") today announces the
launch of its inaugural sustainability strategy, the Positive
Impact Plan.
The plan identifies three key areas of focus and brings together
significant progress from across the Group to create global goals
that support our overall corporate strategy:
-- By 2030 we aim to have 75% of our active online customers
globally using one or more of our Play Well tools, with over 50%
using one or more tools by 2026
-- By 2030, we want to create and build teams that are
representative of the locations in which we live and work, through
a comprehensive DE&I strategy, supported by clear stepping
stone goals
-- By 2030 we aim to improve the lives of 10 million people
using the power of sport and play, the skills of our colleagues,
and the reach of our brand
Commenting on today's launch, Peter Jackson, Chief Executive,
said:
"Our Positive Impact Plan is a comprehensive and challenging
strategy which demonstrates that Flutter is setting the agenda for
positive change.
We are committed to contributing positively to our customers,
colleagues and the communities in which we operate. This plan
builds on the strong foundations laid by each of our divisions,
leveraging our global scale and positioning us at the forefront of
meaningful change.
During 2021 we further enhanced our safer gambling measures
across the Group, investing over GBP45 million to support and
promote safe play across our global operations. Continuing to show
leadership in safer gambling is critical for the sustainability of
our business and I believe that the goals we are setting out today
as part of our new Play Well strategy will materially enhance our
global customer protections and serve as a framework for the wider
industry.
Flutter's leading brands are deeply embedded in communities and
homes all over the world. Our approach reflects this and will
continue to evolve over the coming years in line with shifts in our
markets, technological developments, and continued collaboration
with our stakeholders.
The initial response from colleagues has been fantastic and I
couldn't be prouder of their passion and commitment to ensure that
we continue to lead betting and gaming into the future."
Leading betting and gaming into the future, in a responsible and
sustainable way
Our Positive Impact Plan is focused on leveraging our global
scale to provide Flutter's diverse portfolio of brands with better
access to the insight, skills and capabilities of the wider Group
to support local initiatives that create maximum impact and
contribute positively to our customers, colleagues and the
communities in which we operate.
Aligned with leading global standards, we are setting out goals
that will challenge and stretch the business. During 2022 we will
build on our existing achievements and focus on enhancing our
insights and reporting, so that we can continue to develop our
goals and ambitions to ensure they are targeted to areas where we
can achieve the biggest positive impact.
The Positive Impact Plan identifies three key areas of
focus:
1. Helping customers to PLAY WELL
Extending our leadership in safer gambling, our Play Well
strategy aims to provide customers with a positive, entertaining
and safe experience at all times. Built on a foundation of
sustainable customer relationships, Play Well aims to help us
deliver a better experience for every customer, rather than
focusing solely on identifying and addressing potential risks.
During 2021 we directly invested over GBP45 million to support
and promote safe play across our global operations. We increased
our dedicated safer gambling resource across the Group, invested in
technology, developed marketing campaigns to raise awareness and
educate, and made significant contributions to research, education
and treatment across our markets.
As the leading online global operator with a presence across a
multitude of regulatory environments and cultures, we know there is
no "one-size-fits-all" solution to promoting safer gambling.
Instead, we believe there are universal principles we can employ
across our divisions and ways to leverage our global scale,
capability and expertise to provide players with the tools,
information and support they need to Play Well.
The global principles of Play Well are:
-- Leading progress - we are committed to driving progress
through research, innovation and collaboration
-- Promoting Positive Play - we want to promote safe and sustainable entertainment
-- Effective interaction - we want to combine technology with
personalised conversations to interact more effectively with our
customers
-- Support and Protect - we want to support our customers in every possible way we can
In 2022, we are introducing tailored Play Well metrics across
our global organisation which will be directly linked to colleague
remuneration. These metrics have been developed on a divisional
basis to ensure that each business is focused on the initiatives
that will support and promote its local safer gambling strategies,
taking into account individual markets and contexts, whilst being
consistent with our global Play Well Principles.
2. Empowering colleagues to WORK BETTER
Our success and global scale are built on embracing diversity;
by 2026 we want to have 40% of women in our top leadership roles.
Creating dynamic, inclusive and equitable workplaces is integral to
us continuing to extend our gold medal market positions, so it is
essential that we continue to hold ourselves accountable. In 2021
we launched our first global Diversity, Equity and Inclusion
("DE&I") strategy internally, setting out a clear direction for
the Group. By 2030 the Work Better strategy aims to build a more
diverse and inclusive business that is more reflective of the
communities we work in and the world around us.
3. Working with communities to DO MORE
Our Positive Impact Plan builds on our long history of community
support. Our global scale and local footprint allow us to work with
some incredible partners to build better futures for the places
where we live, work and play. Across the Group we invested GBP3.7
million in community initiatives in 2021, including ongoing work
with existing partners and exciting new projects. We have aligned
our charitable and community support with a set of key strategic
priorities that allow us to use the expertise and experience within
our business to support our communities, with a focus on sport,
health and wellbeing, and tech for good. We will continue to draw
on the local insight of our colleagues to help us identify
opportunities to drive positive change across our markets.
Reducing our ENVIRONMENTAL IMPACT
In addition to the core pillars outlined above, the Positive
Impact Plan also sets out our strategy for reducing our
environmental impact. As a global organisation we are aware of our
responsibility to reduce or mitigate impacts upon the environment
and climate wherever possible, which is why last year we aligned
our climate mitigation targets with the ambitious aims of the Paris
Agreement and joined the UN's "Race to Zero" campaign. This year we
will be setting our sustainability strategy in line with our
Science Based Targets initiative ("SBTi") commitment to ensure that
our strategic objectives are aligned with the transition to a low
carbon economy. We have also begun reporting on how the impacts of
climate change could affect our business in line with the
Task-Force on Climate Related Disclosure ("TCFD")
recommendations.
Positive Impact Plan goals
We have identified clear goals for each of our Positive Impact
Plan pillars, in line with our materiality assessment.
These goals will continue to evolve over the course of this year
to ensure we are measuring the things that will enable us to have
the greatest positive impact, and we will report regularly on our
progress :
PLAY WELL
-- By 2030 we aim to have 75% of our active online customers
globally using one or more of our Play Well tools, with over 50%
using one or more tools by 2026 [1]
-- In 2022 we are introducing tailored Play Well metrics for
each of our divisions, directly linked to colleague remuneration
globally
WORK BETTER
-- By 2030, we aim to create and build teams that are
representative of the locations in which we live and work
-- By the end of 2022, we intend to measure the difference in
sentiment across different demographics (to gain robust inclusion
insights)
-- By the end of 2023 we will measure and report on pay
performance, progression and retention across different
demographics
-- By 2026 we want to have 40% of women in our top leadership roles
DO MORE
-- By 2030, we aim to improve the lives of 10 million people
using the power of sport and play, the skills of our colleagues and
the reach of our brands
-- From 2022, we will support all our colleagues globally to
engage in two paid days of volunteering per year
ENVIRONMENT
-- During 2022, we will set science-based carbon targets that
will establish our roadmap to net zero emissions
-- By the end of 2023, we will develop and rollout a global
e-waste policy across our divisions and suppliers that follows the
waste hierarchy
-- By 2030, we will transfer all our energy tariffs to renewable energy
Governing our approach to sustainability
We have revised our governance structures around sustainability
to ensure accountability and to facilitate Group-wide coordination.
These changes will allow us to better support our brands as they
launch their own local strategies as well as remain agile and
responsive to changes in our market.
In 2021 we announced the repurposing of our Board Risk Committee
to become the Risk and Sustainability Committee, which has since
been focused on the management of material risks and oversight of
Flutter's Positive Impact Plan.
More information on our Positive Impact Plan can be found here:
https://www.flutter.com/sustainability/our-positive-impact-plan/
Contacts:
Investor Relations:
Ciara O'Mullane, Investor Relations + 353 87 947 7862
Liam Kealy, Investor Relations + 353 87 665 2014
Press:
Lindsay Dunford, Group Head of Corporate
Affairs + 44 79 3197 2959
Rob Allen, Group Head of Corporate Campaigns + 44 75 5444 1363
Billy Murphy, Drury Communications + 353 1 260 5000
James Murgatroyd, Finsbury + 44 20 7251 3801
--------------------------------------------- -----------------
[1] This is measured as % of active online players who use a
safer gambling (Play Well) tool(s) in the specified reporting
period. Active online players are defined as any players who have
placed and/or wagered a stake and/or contributed to rake or
tournament fees during the month in the reporting period. A safer
gambling tool is any tool that a customer has used (or Flutter has
applied to a customer) in the reporting period that helps to
promote safer gambling.
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