TIDMSFOR
RNS Number : 6679T
S4 Capital PLC
26 March 2021
26 March 2021
S(4) CAPITAL PLC
("S(4) Capital" or the "Company")
Notification of transactions by Persons Discharging Managerial
Responsibilities ("PDMR")
The Company received notification on 25 March 2021 that:
- Scott Spirit, a PDMR, had acquired 4,050 ordinary shares of GBP0.25 each; and
- Sir Martin Sorrell, a PDMR, had made a charitable donation of
410,000 ordinary shares of GBP0.25 each to the UBS Donor Advised
Foundation.
Following this donation, Sir Marin Sorrell holds 54,199,594
shares in the Company, and has, in aggregate, donated 3,910,000
ordinary shares to the UBS Donor Advised Foundation, together
representing approximately 10.7% of the entire issued share capital
of the Company.
Following this purchase, Scott Spirit holds 240,839 shares in
the company, representing approximately 0.044% of the entire issued
share capital of the Company.
The notifications below were made in accordance with the
requirements of MAR.
1. Details of the person discharging
managerial responsibilities/person
closely associated
a) Name Sir Martin Sorrell
---------------------------- -----------------------------
2. Reason for the Notification
-----------------------------------------------------------
a) Position/status Executive
---------------------------- -----------------------------
b) Initial notification/ Initial
Amendment
---------------------------- -----------------------------
3. Details of the issuer, emission allowance
market participant, auction platform,
auctioneer or auction monitor
-----------------------------------------------------------
a) Name S(4) Capital plc
---------------------------- -----------------------------
b) LEI LEI: 21380068SP9V65KPQN68
---------------------------- -----------------------------
4. Details of the transaction(s):section
to be repeated for (i) each type
of instrument; (ii) each type of
transaction; (iii) each date; and
(iv)each place where transactions
have been conducted
-----------------------------------------------------------
a) Description Ordinary shares of 25
of the financial pence each
instrument,
type of instrument
---------------------------- -----------------------------
Identification GB00BFZZM640
code
---------------------------- -----------------------------
b) Nature of the Donation
transaction
---------------------------- -----------------------------
c) Price(s) and Price Volume
volume(s)
---------------------------- ------------ ---------------
N/A 410,000
---------------------------------------------- ---------------
d) Aggregated information N/A - single d onation
Aggregated volume
---------------------------- -----------------------------
e) Date of the 25 March 2021
transaction
---------------------------- -----------------------------
f) Place of the Outside a trading venue
transaction
---------------------------- -----------------------------
a) Name Scott Spirit
2. Reason for the Notification
-------------------------------------------------------------------
a) Position/status Executive director
------------------------ -----------------------------------------
b) Initial notification/ Initial
Amendment
------------------------ -----------------------------------------
3. Details of the issuer, emission allowance
market participant, auction platform,
auctioneer or auction monitor
-------------------------------------------------------------------
a) Name S(4) Capital plc
------------------------ -----------------------------------------
b) LEI LEI: 21380068SP9V65KPQN68
------------------------ -----------------------------------------
4. Details of the transaction(s):section
to be repeated for (i) each type
of instrument; (ii) each type of
transaction; (iii) each date; and
(iv)each place where transactions
have been conducted
-------------------------------------------------------------------
a) Description Ordinary shares of 25
of the financial pence each
instrument,
type of instrument
------------------------ -----------------------------------------
Identification GB00BFZZM640
code
------------------------ -----------------------------------------
b) Nature of the Share transfer
transaction
------------------------ -----------------------------------------
c) Price(s) and Price Volume
volume(s)
------------------------ --------------------- ------------------
GBP4.8675 4,050
--------------------- ------------------
d) Aggregated information Aggregate Aggregate Aggregate
Aggregated volume Price Volume total
------------------------ ----------- ------------- -------------
GBP4.8675 4,050 GBP19,713.38
----------- ------------------------------------------- -------------
e) Date of the 25 March 2021
transaction
------------------------ -----------------------------------------
f) Place of the London Stock Exchange
transaction (XLON)
------------------------ -----------------------------------------
Enquires:
S4 Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell (Executive
Chairman)
Powerscourt Tel: +44 (0)7970 246
(PR Adviser to S4 Capital 725
plc)
Elly Williamson
Jack Shelley
About S(4) Capital
S4Capital plc (SFOR.L) is the tech-led, new age/new era digital
advertising and marketing services company, established by Sir
Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved initially by integrating leading businesses in two
practice areas: Data & digital media and Content, along with an
emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2020 digital accounted for over
50% (for the first time) or $290 billion of total global
advertising spend of $525 billion (excluding over $500 billion of
trade promotion marketing, the primary target of the Amazon
advertising platform), and projects that by 2022 this share will
grow to approximately 60% and by 2024 to approximately 66%,
accelerated by the impact of covid-19.
S4Capital combined with MediaMonks, the leading AdAge A-listed
creative digital content production company led by Victor Knaap and
Wesley ter Haar, in July 2018 and with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S. Martin,
in December 2018.
In April 2019, MightyHive combined with ProgMedia to expand
operations into Latin America and MediaMonks acquired film studio
Caramel Pictures to expand content studio capabilities. In June
2019, MediaMonks announced a planned combination with
Australia-based BizTech, a leading marketing transformation and
customer experience company. In August 2019, MediaMonks combined
with Amsterdam-based digital influencer marketing agency IMA. In
October 2019, MediaMonks combined with Firewood Marketing, the
largest digital marketing agency based in Silicon Valley, that was
recently ranked, along with MediaMonks and Circus (see below), as
one of the fastest growing agencies by Adweek, and MightyHive
combined with award-winning UK-based digital analytics, biddable
media and data science company ConversionWorks and South
Korea-based data and analytics consultancy MightyHive Korea. In
November 2019, MediaMonks announced its combination with
Delhi-based content creation and production company WhiteBalance
(completed in August 2020 - the delay due to necessary merger
clearance procedures) and then with fully integrated digital agency
Circus Marketing in January 2020 (completed in March 2020).
In May 2020, MightyHive announced a combination with Digodat,
one of the leading Latin American data and analytics consultancies,
and in June 2020, MightyHive announced its combination with Lens10,
a leading Australian digital strategy and analytics consultancy. In
July 2020, MightyHive announced a combination with Orca Pacific, a
market leading full-service Amazon agency and boutique consultancy
firm based in Seattle. In August 2020, MightyHive announced a
combination with London-based Brightblue, an econometric and media
optimisation consultancy. In September 2020, MediaMonks announced
its combination with Dare.Win, expanding its geographical presence
to France. In January 2021, MediaMonks announced its combination
with integrated creative, technology and media agency Decoded
Advertising, Shanghai based creative agency TOMORROW and Stuttgart
based automotive specialist STAUD STUDIOS. MightyHive also
announced its combination with integrated digital performance
marketing agency Metric Theory. In February 2021, MightyHive
acquired the assets of Datalicious, a leading Google Marketing
Platform, Google Cloud and Google Analytics partner in Asia
Pacific. In March 2021, MediaMonks announced it has entered into a
conditional agreement in relation to a combination of MediaMonks
with Toronto-based design and experience agency, Jam3.
On 16 July 2020, S4Capital announced the successful placing of
36,766,642 new ordinary shares at a price of 315p raising
approximately GBP116 million gross proceeds which will be used for
further expansion and combination purposes.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Peter Rademaker and Scott Spirit all joined the S4Capital Board as
Directors. The S4Capital Board also includes Rupert Faure Walker,
Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko
Okumoto, Margaret Ma Connolly and Miles Young.
The Company now has over 4,400 people in 31 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP2.5 billion
(c.$3.5 billion), and would rank around the FTSE 150. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry
Sir Martin was CEO of WPP for 33 years, building it from a GBP1
million "shell" company in 1985 into the world's largest
advertising and marketing services company with a market
capitalisation of over GBP16 billion on the day he left. Today its
market capitalisation is GBP11 billion. Prior to that Sir Martin
was Group Financial Director of Saatchi & Saatchi Company Plc
for nine years.
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