TIDMSFOR

RNS Number : 6679T

S4 Capital PLC

26 March 2021

26 March 2021

S(4) CAPITAL PLC

("S(4) Capital" or the "Company")

Notification of transactions by Persons Discharging Managerial Responsibilities ("PDMR")

The Company received notification on 25 March 2021 that:

   -     Scott Spirit, a PDMR, had acquired 4,050 ordinary shares of GBP0.25 each; and 

- Sir Martin Sorrell, a PDMR, had made a charitable donation of 410,000 ordinary shares of GBP0.25 each to the UBS Donor Advised Foundation.

Following this donation, Sir Marin Sorrell holds 54,199,594 shares in the Company, and has, in aggregate, donated 3,910,000 ordinary shares to the UBS Donor Advised Foundation, together representing approximately 10.7% of the entire issued share capital of the Company.

Following this purchase, Scott Spirit holds 240,839 shares in the company, representing approximately 0.044% of the entire issued share capital of the Company.

The notifications below were made in accordance with the requirements of MAR.

 
 1.    Details of the person discharging 
        managerial responsibilities/person 
        closely associated 
 a)    Name                          Sir Martin Sorrell 
      ----------------------------  ----------------------------- 
 2.    Reason for the Notification 
      ----------------------------------------------------------- 
 a)    Position/status               Executive 
      ----------------------------  ----------------------------- 
 b)    Initial notification/         Initial 
        Amendment 
      ----------------------------  ----------------------------- 
 3.    Details of the issuer, emission allowance 
        market participant, auction platform, 
        auctioneer or auction monitor 
      ----------------------------------------------------------- 
 a)    Name                          S(4) Capital plc 
      ----------------------------  ----------------------------- 
 b)    LEI                           LEI: 21380068SP9V65KPQN68 
      ----------------------------  ----------------------------- 
 4.    Details of the transaction(s):section 
        to be repeated for (i) each type 
        of instrument; (ii) each type of 
        transaction; (iii) each date; and 
        (iv)each place where transactions 
        have been conducted 
      ----------------------------------------------------------- 
 a)    Description                   Ordinary shares of 25 
        of the financial              pence each 
        instrument, 
        type of instrument 
      ----------------------------  ----------------------------- 
       Identification                GB00BFZZM640 
        code 
      ----------------------------  ----------------------------- 
 b)    Nature of the                 Donation 
        transaction 
      ----------------------------  ----------------------------- 
 c)    Price(s) and                  Price         Volume 
        volume(s) 
      ----------------------------  ------------  --------------- 
   N/A                                             410,000 
  ----------------------------------------------  --------------- 
 d)    Aggregated information        N/A - single d onation 
        Aggregated volume 
      ----------------------------  ----------------------------- 
 e)    Date of the                   25 March 2021 
        transaction 
      ----------------------------  ----------------------------- 
 f)    Place of the                  Outside a trading venue 
        transaction 
      ----------------------------  ----------------------------- 
 
 
 a)    Name                      Scott Spirit 
 2.    Reason for the Notification 
      ------------------------------------------------------------------- 
 a)    Position/status           Executive director 
      ------------------------  ----------------------------------------- 
 b)    Initial notification/     Initial 
        Amendment 
      ------------------------  ----------------------------------------- 
 3.    Details of the issuer, emission allowance 
        market participant, auction platform, 
        auctioneer or auction monitor 
      ------------------------------------------------------------------- 
 a)    Name                      S(4) Capital plc 
      ------------------------  ----------------------------------------- 
 b)    LEI                       LEI: 21380068SP9V65KPQN68 
      ------------------------  ----------------------------------------- 
 4.    Details of the transaction(s):section 
        to be repeated for (i) each type 
        of instrument; (ii) each type of 
        transaction; (iii) each date; and 
        (iv)each place where transactions 
        have been conducted 
      ------------------------------------------------------------------- 
 a)    Description               Ordinary shares of 25 
        of the financial          pence each 
        instrument, 
        type of instrument 
      ------------------------  ----------------------------------------- 
       Identification            GB00BFZZM640 
        code 
      ------------------------  ----------------------------------------- 
 b)    Nature of the             Share transfer 
        transaction 
      ------------------------  ----------------------------------------- 
 c)    Price(s) and              Price                  Volume 
        volume(s) 
      ------------------------  ---------------------  ------------------ 
   GBP4.8675                                            4,050 
  ---------------------                                ------------------ 
 d)    Aggregated information    Aggregate    Aggregate      Aggregate 
        Aggregated volume         Price        Volume         total 
      ------------------------  -----------  -------------  ------------- 
   GBP4.8675    4,050                                        GBP19,713.38 
  -----------  -------------------------------------------  ------------- 
 e)    Date of the               25 March 2021 
        transaction 
      ------------------------  ----------------------------------------- 
 f)    Place of the              London Stock Exchange 
        transaction               (XLON) 
      ------------------------  ----------------------------------------- 
 
 

Enquires:

 
 S4 Capital plc                  Tel: +44 (0)20 3793 0003 
 Sir Martin Sorrell (Executive 
  Chairman) 
 Powerscourt                     Tel: +44 (0)7970 246 
  (PR Adviser to S4 Capital       725 
  plc) 
 Elly Williamson 
  Jack Shelley 
 

About S(4) Capital

S4Capital plc (SFOR.L) is the tech-led, new age/new era digital advertising and marketing services company, established by Sir Martin Sorrell in May 2018.

Its strategy is to build a purely digital advertising and marketing services business for global, multinational, regional, local clients and millennial-driven influencer brands. This will be achieved initially by integrating leading businesses in two practice areas: Data & digital media and Content, along with an emphasis on "faster, better, cheaper" executions in an always-on consumer-led environment, with a unitary structure.

Digital is by far the fastest-growing segment of the advertising market. S4Capital estimates that in 2020 digital accounted for over 50% (for the first time) or $290 billion of total global advertising spend of $525 billion (excluding over $500 billion of trade promotion marketing, the primary target of the Amazon advertising platform), and projects that by 2022 this share will grow to approximately 60% and by 2024 to approximately 66%, accelerated by the impact of covid-19.

S4Capital combined with MediaMonks, the leading AdAge A-listed creative digital content production company led by Victor Knaap and Wesley ter Haar, in July 2018 and with MightyHive, the market-leading digital media solutions provider for future thinking marketers and agencies, led by Peter Kim and Christopher S. Martin, in December 2018.

In April 2019, MightyHive combined with ProgMedia to expand operations into Latin America and MediaMonks acquired film studio Caramel Pictures to expand content studio capabilities. In June 2019, MediaMonks announced a planned combination with Australia-based BizTech, a leading marketing transformation and customer experience company. In August 2019, MediaMonks combined with Amsterdam-based digital influencer marketing agency IMA. In October 2019, MediaMonks combined with Firewood Marketing, the largest digital marketing agency based in Silicon Valley, that was recently ranked, along with MediaMonks and Circus (see below), as one of the fastest growing agencies by Adweek, and MightyHive combined with award-winning UK-based digital analytics, biddable media and data science company ConversionWorks and South Korea-based data and analytics consultancy MightyHive Korea. In November 2019, MediaMonks announced its combination with Delhi-based content creation and production company WhiteBalance (completed in August 2020 - the delay due to necessary merger clearance procedures) and then with fully integrated digital agency Circus Marketing in January 2020 (completed in March 2020).

In May 2020, MightyHive announced a combination with Digodat, one of the leading Latin American data and analytics consultancies, and in June 2020, MightyHive announced its combination with Lens10, a leading Australian digital strategy and analytics consultancy. In July 2020, MightyHive announced a combination with Orca Pacific, a market leading full-service Amazon agency and boutique consultancy firm based in Seattle. In August 2020, MightyHive announced a combination with London-based Brightblue, an econometric and media optimisation consultancy. In September 2020, MediaMonks announced its combination with Dare.Win, expanding its geographical presence to France. In January 2021, MediaMonks announced its combination with integrated creative, technology and media agency Decoded Advertising, Shanghai based creative agency TOMORROW and Stuttgart based automotive specialist STAUD STUDIOS. MightyHive also announced its combination with integrated digital performance marketing agency Metric Theory. In February 2021, MightyHive acquired the assets of Datalicious, a leading Google Marketing Platform, Google Cloud and Google Analytics partner in Asia Pacific. In March 2021, MediaMonks announced it has entered into a conditional agreement in relation to a combination of MediaMonks with Toronto-based design and experience agency, Jam3.

On 16 July 2020, S4Capital announced the successful placing of 36,766,642 new ordinary shares at a price of 315p raising approximately GBP116 million gross proceeds which will be used for further expansion and combination purposes.

Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin, Peter Rademaker and Scott Spirit all joined the S4Capital Board as Directors. The S4Capital Board also includes Rupert Faure Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan, Naoko Okumoto, Margaret Ma Connolly and Miles Young.

The Company now has over 4,400 people in 31 countries across the Americas, Europe, the Middle East and Africa and Asia-Pacific and a current market capitalisation of approximately GBP2.5 billion (c.$3.5 billion), and would rank around the FTSE 150. It achieved Unicorn status in a little over one year, unique in the advertising and marketing services industry

Sir Martin was CEO of WPP for 33 years, building it from a GBP1 million "shell" company in 1985 into the world's largest advertising and marketing services company with a market capitalisation of over GBP16 billion on the day he left. Today its market capitalisation is GBP11 billion. Prior to that Sir Martin was Group Financial Director of Saatchi & Saatchi Company Plc for nine years.

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