TIDMSFOR
RNS Number : 9260Q
S4 Capital PLC
01 July 2022
S4 Capital plc
("S(4) Capital" or "the Company")
Combination with Social Media Marketing agency XX Artists,
expanding its capabilities and client base in the core US
market.
01 July, 2022 -- S(4) Capital plc (SFOR.L), the tech-led, new
age/new era digital advertising and marketing services company,
announces it has entered a conditional combination between XX
Artists and Media.Monks , which significantly expands the
capabilities of its Content practice. The combination augments its
Social Media Marketing capabilities (Media.Monks was recently
recognised by Campaign as their Global Social Media Agency of the
Year) and expands its client base.
XX Artists was founded in 2018 by Kyle Kuhns and is an
award-winning Social Media Marketing agency with a competitive
talent edge. Headquartered in Los Angeles with a majority-female,
majority-diverse team of 125 globally, XX Artists helps clients
such as Google, YouTube, Logitech, and Ancestry.com formulate and
execute their social and influencer content strategies. XX Artists
also touts an industry-leading talent social practice, working with
over 40 top musicians, actors, artists and public figures on their
digital platforms.
In 2021, XX Artists generated Gross Profit in excess of $12m
with growth of over 100%. XX Artists is experiencing continued
strong growth heading into 2022, with a number of client wins and
remit expansions that have resulted in YTD booked revenues well in
excess of 2021's performance. As with the recent TheoremOne deal,
the S(4) Capital stock component of the consideration is priced at
GBP4.25.
Sir Martin Sorrell , S(4) Capital Executive Chairman said, "We
are delighted to welcome Kyle and his colleagues to the family.
Their exciting growth, diverse talent base and prestigious clients
will help fuel the development of our best-in-class social media
capabilities in the United States and internationally."
Kyle Kuhns , XX Artists CEO and Founder, said "Through our
teams' incredible efforts, we have been fortunate to experience
fantastic traction at XX Artists the last many years. In our
forthcoming partnership with S(4) Capital and Media.Monks, we are
eager to provide exciting growth, development and innovation
opportunities for our people and clients alike. "
Bruno Lambertini , Co-Founder, Media.Monks, said "As we continue
on our path to not only disrupt the industry but win the next
decade, we understand we need to build our own ultimate all-star
team. Which is precisely what Kyle and the leadership of the XX
Artists team are! The way they've been able to break into the
social, influencer and creator space, the relationships they've
built along the way, their approach to DE&I and their
commitment to people and clients are all qualities we seek for and
embrace."
Enquiries
S(4) Capital plc Tel: +44 (0)20 3793 0003
Sir Martin Sorrell, Executive
Chairman
Powerscourt (PR adviser to S(4) Tel: +44 (0)778 670 2526
Capital plc)
Robin O'Kelly
Jane Glover
About XX Artists
XX Artists is a digital marketing agency founded by Kyle Kuhns.
Headquartered in Los Angeles, California with teams worldwide. XX
Artists works with brands and talent to bring their message and
products to life through social media and creator-led
marketing.
Working with brands including Google, YouTube, Logitech, and
Ancestry.com, XX Artists crafts best-in-class social content
strategies, backed by insights and culture, to build brand value
and community online. XX Artists prides themselves on their
creator-first positioning and their commitment to producing
accessible, inclusive content intended for a global audience.
XX Artists stands as a mighty team of 125 employees. Committed
to inclusion and cultural representation, XX Artists believes in a
collaborative and diverse process as a means of enriching clients
and audiences alike. As such, XX Artists is majority-female and
majority-diverse, with over a third of the team identifying as a
member of the LGBTQ+ community. In 2021, XX Artists was named one
of Fast Company's 100 Best Workplaces for Innovators and one of Ad
Age's Best Places to Work , along with earning nominations for the
Shorty Awards , Digiday Awards , and a Streamy nomination for
Agency of the Year .
About S(4) Capital
S(4) Capital plc (SFOR.L) is the tech-led, new age/new era
digital advertising and marketing services company, established by
Sir Martin Sorrell in May 2018.
Its strategy is to build a purely digital advertising and
marketing services business for global, multinational, regional,
local clients and millennial-driven influencer brands. This will be
achieved by integrating leading businesses in three practice areas:
content, data&digital media and technology services, along with
an emphasis on "faster, better, cheaper" executions in an always-on
consumer-led environment, with a unitary structure.
Digital is by far the fastest-growing segment of the advertising
market. S4Capital estimates that in 2021 digital accounted for
approximately 60% or $420-450 billion of total global advertising
spend of $700-750 billion (excluding over $500 billion of trade
promotion marketing, the primary target of the Amazon advertising
platform) and projects that by 2022 total global advertising spend
will expand to $770-850 billion and digital's share will grow to
approximately 65% and by 2024 to approximately 70%, accelerated by
the impact of covid-19.
In 2018, S(4) Capital combined with MediaMonks, the leading
AdAge A-listed creative digital content production company led by
Victor Knaap and Wesley ter Haar, and then with MightyHive, the
market-leading digital media solutions provider for future thinking
marketers and agencies, led by Peter Kim and Christopher S.
Martin.
Since then, MediaMonks and MightyHive have combined with more
than 25 companies across content, data&digital media and
technology services. For a full list, please see the S(4) Capital
website . In August 2021, S(4) Capital launched its unitary brand
by merging MediaMonks and MightyHive into Media.Monks, represented
by a dynamic logo mark that features MightyHive's iconic hexagon.
As the operational brand, Media.Monks underpins S(4) Capital's
agility, digital knowledge and efficiency and is the next step in
delivering on its foundational promise to unify content,
data&digital media and technology services.
Victor Knaap, Wesley ter Haar, Pete Kim, Christopher Martin,
Mary Basterfield and Scott Spirit all joined the S(4) Capital Board
as Directors. The S(4) Capital Board also includes Rupert Faure
Walker, Paul Roy, Daniel Pinto, Sue Prevezer, Elizabeth Buchanan,
Naoko Okumoto, Margaret Ma Connolly, Peter Rademaker and Miles
Young.
The Company now has over 9,000 people in 32 countries across the
Americas, Europe, the Middle East and Africa and Asia-Pacific and a
current market capitalisation of approximately GBP1.3 billion
(c.$1.58 billion) and would rank in the FTSE 200. It achieved
Unicorn status in a little over one year, unique in the advertising
and marketing services industry. Sir Martin was CEO of WPP for 33
years, building it from a GBP1 million "shell" company in 1985 into
the world's largest advertising and marketing services company with
a market capitalisation of over GBP16 billion on the day he left.
Today its market capitalisation is GBP9.0 billion, dropping into
third place behind both Omnicom and Publicis for the first time
ever. Prior to that Sir Martin was Group Financial Director of
Saatchi & Saatchi Company Plc for nine years.
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