Frasers Group PLC Brand Relationships
RNS Number : 1459I
Frasers Group PLC
10 December 2020
10 December 2020
FRASERS GROUP PLC
("Frasers Group" or the "Group")
The Group continues to strengthen relationships with key
suppliers, building upon our position as the UK's largest sporting
goods retailer by revenue. Our aim is to become, in the minds of
consumers, partners and suppliers, the number one sporting goods
retailer in Europe.
Our business strategy is Elevation Without Limits. To support
this we have invested in our people, our key third party brand
relationships, and our infrastructure. This includes significant
investment, which was recently announced, in our digital business,
which will elevate our retail proposition across all our retail
channels. Our investment in our business gives us a unique position
in the market. Our retail business covers multiple fascias. We own
and invest in a number of dynamic and iconic brands. We don't
simply occupy shops within retail destinations, we invest in them.
In many cases we actually own the properties from which we operate.
This gives us a competitive advantage over many other businesses.
We can adapt to rapidly changing situations which includes
elevating our stores and digital offering. We are bringing new
consumer experiences to our stores. This capability has
strengthened our relationship with some of our important suppliers,
such as Nike for Sports Direct, Burberry for Flannels, and Hugo
Boss for House of Fraser. We will continue to build these
partnerships to develop a successful business between us in the
Our store programme continues to go from strength to strength
with the recent opening of our new 25,000 square foot flagship
multi fascia offering in Cascades Shopping Centre, Portsmouth . We
are also undertaking significant investment on our flagship Sports
Direct store on Oxford Street in London, confident in its future
Our promotional, digital and marketing efforts are being
elevated with the focal point being our Christmas advertisements
which can be viewed here for Sports Direct and Flannels .
Frasers Group plc
Tom Piper, Company Secretary T. 0344 245 9200
LEI: 213800JEGHHEAXIJDX34 E. firstname.lastname@example.org
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(END) Dow Jones Newswires
December 10, 2020 02:10 ET (07:10 GMT)