YouGov PLC YouGov acquires Canadian sports research firm
March 02 2021 - 01:00AM
RNS Non-Regulatory
TIDMYOU
YouGov PLC
02 March 2021
2 March 2021
YouGov plc
("YouGov" or the "Company")
YouGov acquires Canadian sports research firm Charlton
Insights
YouGov, the international research and data analytics group, has
expanded its sports presence in North America with the acquisition
of Toronto-based research and consulting agency Charlton
Insights.
Charlton Insights has been wholly acquired by YouGov on a three
year earn-out tied to establishing YouGov Sport's presence in
Canada. Established in 1995, Charlton Insights is a business built
on long-term relationships with major brands, teams and leagues in
Canada, including the NHL, NBA and MLB.
Gordon Hendren, the Founder of Charlton Insights, will continue
to lead the well-respected team as Director and reporting into
Frank Saez, YouGov's Head of Sector Experts. Charlton Insights will
continue to operate under its name for the near future until it is
rebranded as YouGov Sport. Charlton Insights will take YouGov's
suite of research and insights products and services into the
Canadian market to forge relationships with rights holders,
corporate sponsors' agencies, and other stakeholders in the sports
and marketing space.
YouGov has been strengthening its proprietary panel in Canada on
the back of client demand and the addition of Charlton Insights
will allow YouGov to reach critical mass faster in this key growth
market. The Charlton Insights team enjoys a strong cultural
affinity with YouGov. This working relationship has been built over
a number of years and will enable a seamless integration with
YouGov's existing Canadian presence whilst also extending the
Group's North American reach.
Stephan Shakespeare, CEO and co-founder of YouGov: "We are
excited to bring Charlton Insights into the YouGov fold as we
continue to invest for growth in line with our strategy. With its
belief in the power of data driven insights and our tremendous
success in the sports sector, Charlton Insights is the perfect fit
for us. We are committed to offering our clients a connected data
proposition that provides a continuous stream of consumer insight
data globally. Canada is a major sports market and through this
acquisition we can better serve the industry within Canada, across
North America and around the world."
Gordon Hendren, President and Founder of Charlton Insights: "As
a leader in sports and sponsorship research and consulting in
Canada, Charlton Insights joining the YouGov family is a natural
fit. YouGov is a global leader in online innovation and data
analytics. We look forward to bringing these insight solutions to
the Canadian marketplace. Our current and prospective clients will
benefit from YouGov's innovative data visualization capability,
quality proprietary panel and deep insights powered by its presence
in North America and in 59 markets globally."
Enquiries:
YouGov plc
Stephan Shakespeare / Alex McIntosh /
Hannah
Jethwani 020 7012 6000
FTI Consulting
Charles Palmer / Elena Kalinskaya 020 3727 1000
Numis Securities (NOMAD and Joint Broker)
Nick Westlake / Hugo Rubinstein / Matt
Lewis 020 7260 1000
Berenberg (Joint Broker)
Mark Whitmore / Alix 020 3207 7800
Mecklenburg-Solodkoff
About YouGov
YouGov is an international research and data analytics
group.
Our mission is to supply a continuous stream of accurate data
into what the world thinks, so that organisations can better serve
the communities that sustain them.
We are driven by a set of shared values. We are fast, fearless
and innovative. We work diligently to get it right. We are guided
by accuracy, ethics and proven methodologies. We trust each other
and bring these values into everything that we do.
Each day, our highly engaged proprietary global panel of over 11
million registered members provides us with thousands of data
points on consumer opinions, attitudes and behaviour. We combine
this continuous stream of data with our research expertise to
provide insights that enable intelligent decision-making and
informed conversations.
With operations in the UK, North America, Mainland Europe, the
Nordics, the Middle East and Asia Pacific, YouGov has one of the
world's largest research networks.
YouGov
Best panel
Best data
Best tools
For further information visit yougov.com.
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