TIDMYOU

RNS Number : 1051T

YouGov PLC

23 March 2021

23 March 2021

YouGov plc

("YouGov" or the "Group")

Half-year results for the six months to 31 January 2021

-Robust underlying revenue and profit growth in line with expectations

-Reported results impacted by one-off items

-Continued i nvestment in the business for further growth supported by a strong balance sheet

-Trading in the second half has started well on the back of a strong sales pipeline

 
                                 Summary of Results 
                                    Unaudited     Unaudited              Underlying 
                                    six months    six months    Change    Change(2) 
                                        to            to 
                                    31 January    31 January       %          % 
                                       2021          2020 
                                       GBPm          GBPm 
                                  ------------  ------------  --------  ----------- 
 Revenue                              79.0          76.9         3%          9% 
                                  ------------  ------------  --------  ----------- 
 Adjusted Operating Profit(1)         10.5          11.3        (7%)        15% 
                                  ------------  ------------  --------  ----------- 
 Adjusted Operating Profit 
  Margin (%)(1)                       13.3%         14.8%      (9.9%)        5% 
                                  ------------  ------------  --------  ----------- 
 Statutory Operating Profit            7.4           9.5        (22%)        - 
                                  ------------  ------------  --------  ----------- 
 Adjusted Profit before Tax(1)        13.6          12.1         13%        37% 
                                  ------------  ------------  --------  ----------- 
 Statutory Profit before Tax           7.8           9.2        (15%)        - 
                                  ------------  ------------  --------  ----------- 
 Adjusted Earnings per Share(1)       9.7p          8.7p         11%        44% 
                                  ------------  ------------  --------  ----------- 
 Statutory Basic Earnings per 
  Share                               4.8p          6.2p        (24%)        - 
                                  ------------  ------------  --------  ----------- 
 

1 Defined in the explanation of non-IFRS measures below.

2 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure, and movement in exchange rates.

Financial highlights

 
 
        *    Revenue growth of 3% with underlying(2) growth of 9% 
             to GBP79.0m and a solid sales pipeline weighted 
             towards the second half of the financial year 
 
 
        *    Statutory operating profit down 22% to GBP7.4m (HY20: 
             GBP9.5m) impacted by an increase in deferred 
             consideration on the back of better than expected 
             performance of prior acquisitions 
 
 
        *    Underlying(2) operating profit (excluding impact of 
             planned Kurdistan closure and foreign exchange 
             movements) was up by 15%, representing an 
             underlying(2) operating profit margin of 14.2% (HY20: 
             13.5%). This growth was achieved despite absorbing an 
             increased non-cash share-based payment charge of 
             GBP2.5m (HY20: GBP0.9m) 
 
 
        *    Adjusted profit before tax(1) (excluding exceptional 
             costs and share-based payment charge) up by 13% to 
             GBP13.6m (HY20: GBP12.1m) 
 
 
        *    Adjusted earnings per share(1) up by 11% to 9.7p 
             (HY20: 8.7p) 
 
 
        *    Strong cash conversion of 92% (HY20: 93%) 
 
 
        *    Robust balance sheet position maintained with net 
             cash at half year end of GBP27.5m (31 January 2020: 
             GBP27.2m) and no debt 
 

Operational highlights

 
 
        *    Data Products revenue increased by 6% (8% from 
             underlying(2) business) to GBP26.5m 
 
 
        *    Data Services revenue increased by 19% (18% from 
             underlying(2) business) to GBP21.8m, driven by strong 
             demand for more tactical, fast turnaround projects 
 
 
        *    Custom Research revenue decreased by 11% (2% growth 
             from underlying(2) business) to GBP30.1m, due to the 
             planned closure of the Kurdistan operations 
 
 
        *    Both Data Products and Custom Research have seen 
             positive sales momentum with larger, more strategic 
             projects coming th rough towards the end of the 2020 
             calendar year and in early 2021 
 
 
        *    Mainland Europe delivered solid growth on the back of 
             large contract wins, while the US and UK saw more 
             moderate performance 
 
 
        *    Further investment in panel recruitment of GBP6.1m 
             (HY20: GBP4.2m) due to the continued global expansion 
             into 15 new markets across Europe, South America, the 
             Middle East and North Africa as well as higher 
             recruitment in the US panel ahead of the presidential 
             election 
 
 
        *    Expanded YouGov Direct, a unique platform that offers 
             rapid, self-serve research, to two new markets and 
             completed its integration with YouGov Chat, a curated 
             messaging platform 
 
 
        *    Developed YouGov Safe, a new product enabling users 
             to securely generate value from their personal data 
 
 
        *    Completed the acquisition of Wizsight, a Turkish 
             online-focussed research agency, allowing YouGov to 
             establish operations in this growth market 
 

Post-period highlights

 
 
        *    Acquisition of Canadian sports research firm Charlton 
             Insights, expanding the Group's sports presence in 
             North America 
 
 
        *    Significant new contract wins with a major 
             multinational media agency and a US-based game 
             developer 
 

Current trading and outlook

 
 
        *    The second half has started well, with a strong sales 
             pipeline for the remainder of the financial year to 
             31 July 2021 
 
 
        *    Current trading is in line with Board expectations 
             for the full year 
 
 
        *    Given the strength of our business model, strong cash 
             balances and no debt, we will continue with 
             investment in our strategic initiatives, technology 
             and panels 
 

Stephan Shakespeare, Chief Executive, said:

"We are extremely pleased with our performance in H1 as we continued to deliver against our strategy and demonstrate our resilience. During the period, our focus remained on providing connected data solutions, valuable opinions and consumer insights to our clients across the globe. We continue to innovate to better serve our clients and their changing needs. We have expanded our YouGov Direct offering, integrated it with YouGov Chat and YouGov Safe, and further expanded our panels to 15 more countries.

"We have entered the second half with confidence buoyed by growing new and existing client demand for our syndicated Data Products augmented by long-term custom trackers. The second half has started well and current trading is in line with Board expectations for the full year".

Analyst presentation

A copy of the slides and a pre-recorded management presentation will be available online at https://corporate.yougov.com/investors/presentations/ shortly after the half-year results announcement is live on the Regulatory News Service (RNS).

Forward looking statements

Certain statements in this interim report are forward looking. Although the Group believes that the expectations reflected in these forward-looking statements are reasonable, we can give no assurance that these expectations will prove to have been correct. As these statements involve risks and uncertainties, actual results may differ materially from those expressed or implied by these forward-looking statements.

We undertake no obligation to update any forward-looking statements whether as a result of new information, future events or otherwise.

Enquiries:

 
 YouGov plc 
  Stephan Shakespeare / Alex McIntosh / Hannah 
  Jethwani                                        020 7012 6000 
 FTI Consulting 
  Charles Palmer / Elena Kalinskaya / Debbie 
  Oluwaseyi Sonaike                               020 3727 1000 
 Numis Securities Limited (NOMAD and Joint 
  broker) 
  Nick Westlake / Matt Lewis / Hugo Rubinstein    020 7260 1000 
 Berenberg (Joint Broker) 
  Mark Whitmore / Alix Mecklenburg-Solodkoff      020 3207 7800 
 

Chief Executive Officer's Review

We are pleased to report another resilient set of results which clearly demonstrate our continued ability to execute against our stated strategy and relevance of our business proposition. In the period, YouGov delivered strong underlying revenue growth materially ahead of the market(1) . This performance was driven by both a resurgence in demand for more tactical, fast-turnaround projects during the period and a recovery in Mainland Europe following unification of our European teams and large contracts wins in the prior year. A shift in focus from a product-centric to a client-centric account management structure in the US and UK led to some temporary disruption at the start of the period. However, with the transition now complete, the new account management structure showed early signs of success, with our teams having secured larger and more strategic project wins towards the end of 2020, underpinning our confidence for the future. While adjusted and statutory profitability was impacted by the planned closure of the Kurdistan business, underlying(2) operating profit margin continued to improve.

1 According to the ESOMAR Global Market Research Report published in September 2020, global research market turnover grew by 3.9% in 2019 (adjusted for inflation).

2 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure, and movement in exchange rates.

Factors contributing to this resilient performance include:

 
 
        *    Connected data proposition: Progress made in Mainland 
             Europe to offer clients a connected data proposition 
             centred around combining our rich syndicated dataset 
             with custom trackers to enable more meaningful 
             insights. 
 
 
        *    Data Services: Strong demand for more tactical, 
             fast-turnaround projects across most geographies. 
 
 
        *    Sector diversification: The sports sector continued 
             its solid growth while the consumer sectors began to 
             recover after a tumultuous period. Our gaming and 
             e-sports business has made good progress during the 
             pandemic while our COVID-19 tracker has led to 
             greater penetration into the healthcare and 
             government segments. 
 
 
        *    Panel expansion: Geographic expansion of our 
             proprietary panel into 15 new markets on the back of 
             client demand allowing sales teams to target more 
             global contracts. 
 
 
        *    Innovative technology: Continued evolution to bring 
             our core data products and services onto a single 
             platform while further developing our self-service 
             and marketing activation offering to increase our 
             relevance to clients. 
 

Long-term strategic growth plan FY19-23 (FYP2)

We are now in the second year of our long-term strategic growth plan which is linked to YouGov's long-term incentive plan ("LTIP"). The previously announced LTIP performance targets for the 2019-23 performance period are:

 
 
        *    Double group revenue 
 
 
        *    Double group adjusted operating profit margin(3) 
 
 
        *    Achieve an adjusted earnings per share(3) compound 
             annual growth rate in excess of 30% 
 

3 Defined in the explanation of non-IFRS measures below.

We are making good progress towards these three goals in what we have designated as the investment phase of the long-term growth plan. In this phase we are continuing to invest in our technological platforms, panels, support functions and new markets to enable us to scale further and make the most of the opportunities we see in our markets. We continue to focus on three strategic pillars: Data Integration, Ethical Activation and Public Value.

Strong execution against our three strategic pillars

Data Integration

Strategic focus: Fully integrating custom research and client service with our data products and tools to create new value from existing data and open up new revenue streams through customisation

 
 
                    *    Progress made against this pillar during the period: 
 
 
                   o Sales team reorganised in the core US and UK markets to 
                   become more 
                   client-centric leading to greater cross-selling and larger 
                   contract wins. 
                   o Commenced the back-end integration of our products and tools 
                   to develop the next stage of the YouGov platform. 
                   o Enhanced our Global Fan Profiles tool so properties, sponsors 
                   and rights holders can now track fan sentiment and attitudes 
                   in 32 key e-sports markets. 
 

Ethical Activation

Strategic focus: Enabling marketing activation on our platform with a focus on personal data protection and self-service research

 
 
                    *    Progress made against this pillar during the period: 
 
 
                   o YouGov Direct launched in Singapore and Australia following 
                   integration with YouGov Chat, our new member acquisition tool. 
                   o Developed YouGov Safe, within the YouGov Direct platform, 
                   to allow users to generate personal value from data portability 
                   initiatives launched in response to GDPR/CCPA regulations. 
                   o Substantial progress made in the integration of several 
                   different platforms into a single platform to both enrich 
                   connected data within the Cube for clients and unify our member 
                   base for a simpler, more rewarding panellist experience. 
 

Public Value

Strategic focus: Expanding YouGov Public Data as a public service, for brand reputation, panel engagement and showcasing our data

 
 
                    *    Progress made against this pillar during the period: 
 
 
                   o Expanded the US panel to provide extensive coverage and 
                   polling data on the US presidential election resulting in 
                   increased brand awareness and greater traffic to our websites. 
                   o Launched our new B2B website structured along our key sectors 
                   to ensure overlap between our public and syndicated data allowing 
                   visitors to better engage with our data and increasing lead 
                   acquisition. 
                   o Added increased interactivity on our website using YouGov 
                   Chat resulting in greater engagement with visitors and panellists. 
 

Focus on operations

As we transform into a true platform, both in the technological and the business-model sense, we continue to aim to be more efficient, smarter, faster, and 24/7. During the period, we continued to expand the role of our shared service centres (called Centres of Excellence or CenX) to cover more areas of the business resulting in increased recruitment at our CenXs in India. In addition to this we have completed the rollout of our new global key account management programme in the US, UK and Europe and expect to extend this to the Asia Pacific region in the next financial year.

We have commenced the biggest simultaneous expansion of YouGov's panel presenting the Group with significant commercial opportunities through the extended reach, now totalling 59 markets, and allowing it to enhance its reputation as the first choice for public opinion data globally. This expansion, along with our increased penetration in key markets, has resulted in our global panel exceeding 15 million registered members worldwide.

COVID-19 response

The COVID-19 pandemic and resulting lockdowns continue to cause disruption and impact all our stakeholder groups globally. We took widespread measures in 2020 to support these stakeholders while minimising the impact on our business.

We moved our entire global workforce to working remotely at the start of the global lockdown in March 2020 and did not furlough any employees. As offices have reopened in some cities, we have taken extensive measures to ensure the safety of our employees and phased our return-to-office plans to ensure a smooth and safe transition. The majority of our staff continue to operate seamlessly from home and we are continuing to support individual circumstances as the situation evolves in our various markets. In response to employee surveys, the YouGov management team is currently looking to launching a Group-wide workplace policy based on the principle of flexibility in respect of working location.

The YouGov management team would like to thank all our employees for supporting our clients and the business through these uncertain times.

Current trading and outlook

Trading in the second half is off to a good start, with a healthy pipeline of sales opportunities for the remainder of the financial year and current trading is in line with Board expectations for the full year. Considering the resilience our business has demonstrated over the past year, especially in light of unprecedented headwinds, we continue to believe in our stated strategy. Our clients increasingly want to see their marketing budgets deliver more value-for-money and we are in a strong position to meet those demands. Our solid cash balances and debt-free balance sheet enable us to continue investing in our strategic initiatives, technology and panels.

On behalf of the Board and Shareholders, I would like to thank all our panellists, partners and clients, and in particular our employees, for their continued contribution and commitment to YouGov's ongoing success.

Stephan Shakespeare

Chief Executive Officer

23 March 2021

Chief Financial Officer's Review

The Group has seen robust performance in the six months to 31 January 2021 in a trading period dominated by the pandemic.

Total Group revenue rose to GBP79.0m in the period, compared to GBP76.9m in the six months to 31 January 2020.

Our core operating divisions continued to deliver growth with reported results reflecting some specific one-off items including the planned closure of our Kurdistan office, the depreciation of the US Dollar and costs related to prior acquisitions.

Underlying revenue growth was 9% (but 3% in reported terms due to foreign exchange and Kurdistan closure) since the prior period. Underlying operating profit increased by 15% when excluding the impact of these one-off items.

 
                                Six months to  Six months to 
                                  31 Jan 2021    31 Jan 2020 
                                         GBPm           GBPm 
 Underlying(1) operating 
  profit                                 11.4            9.9 
                                -------------  ------------- 
 FX impact                              (0.3)            0.0 
                                -------------  ------------- 
 Kurdistan closure                      (0.6)            1.5 
                                -------------  ------------- 
 Adjusted operating profit(2)            10.5           11.3 
                                -------------  ------------- 
 Separately reported items              (3.1)          (1.8) 
                                -------------  ------------- 
 Statutory operating profit               7.4            9.5 
                                -------------  ------------- 
 

1 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure, and movement in exchange rates.

2 Defined in the explanation of non-IFRS measures below.

Our strategy of providing clients with a connected data proposition has started to deliver initial results giving us confidence as we continue to invest for future growth.

Adjusted operating margins and organic growth

Gross margins decreased by 113 basis points (bps) to 83% as a higher proportion of sales was derived from the lower margin Data Services division in this period.

Group operating costs (excluding separately reported items) of GBP55.1m (HY20: GBP53.4m) increased by 3% in reported terms, and 5% in constant currency terms. Group adjusted operating profit (excluding separately reported items) decreased to GBP10.5m (a 7% decline in the period) as a result of the full period impact from the Kurdistan closure as well as an increased non-cash share-based payments charge of GBP2.5m (HY20: GBP0.9m), resulting from a modification in accounting treatment and a significant increase in our share price. Recognition of the share-based payments charge under the first five-year plan (FYP1) was backend weighted, however we have modified the accounting treatment for FYP2 to be straight-line over the plan period. Adjusted operating margins decreased from 14.8% to 13.3%.

However, underlying adjusted operating profit margin (excluding FX and Kurdistan impacts) has increased from 13.5% in HY20 to 14.2%. Underlying adjusted operating profit increased to GBP11.4m, representing growth of 15% over the prior year period. The statutory operating profit (which is after charging other separately reported items of GBP3.1m) decreased to GBP7.4m (HY20: GBP9.5m).

Performance by Division

Data Products

Our syndicated data products suite includes YouGov BrandIndex and YouGov Profiles as well as newer sector specific offerings such as YouGov SportsIndex and YouGov DestinationIndex.

The contribution of our Data Products division to Group revenue and adjusted operating profit has been moderate due to the previously announced move to a client-centric account management structure which shifted sales into the latter half of the period. Revenue from Data Products increased by 6% in reported terms (8% growth in underlying terms) in the period. The adjusted operating profit from Data Products increased by 4% to GBP8.8m and the operating margin declined by 53 bps to 33%.

Geographically, the US remains the largest Data Products market and grew by 9% in the period. Mainland Europe also contributed strong revenue growth of 11% while the UK and Asia Pacific were more subdued at 6% and 3%, respectively.

Data Services

Our Data Services division consists of our fast-turnaround research services, including our market-leading YouGov Omnibus.

In the period, revenue from Data Services increased by 19% in reported terms and by 18% in underlying terms to GBP21.8m. The division saw stellar performance in the period due to the release of pent-up demand for tactical, fast- turnaround projects as businesses were adjusting to the COVID-19 situation in the prior year period. Strong growth was seen across all regions, with the exception of the Middle East. The focus on the US market (a 33% increase in reported revenue) and relative stability in the Asia Pacific markets in relation to COVID-19 has continued to help the division expand the revenue base beyond the core UK market.

This strong revenue growth contributed to a 33% increase in the Data Services operating profit to GBP3.7m and the operating margin grew from 15% to 17%.

Custom Research

Our Custom Research division includes tailored research projects and tracking studies.

During the period, the division's revenue declined by 11% in reported terms due to the impact of the planned Kurdistan business closure and grew by 2% in underlying terms to GBP30.1m. Strong growth was recorded in Mainland Europe as a regional approach to our connected data trackers was well received by clients while the US benefitted from non-recurring election work. Adjusted operating profit decreased by 41% to GBP4.7m and the operating margin declined to 16% (HY20: 24%). This was largely due to lower revenue growth in the UK and the closure of the Kurdistan business.

 
 Revenue                    Six months   Six months   Revenue   Underlying(1) 
                                to           to        growth      revenue 
                              31 Jan       31 Jan        %          change 
                               2021         2020                      % 
                               GBPm         GBPm 
-------------------------  -----------  -----------  --------  -------------- 
 Data Products                 26.5         25.1        6%           8% 
                           -----------  -----------  --------  -------------- 
 Data Services                 21.8         18.4        19%          18% 
                           -----------  -----------  --------  -------------- 
 Custom Research               30.1         33.9       (11%)         2% 
                           -----------  -----------  --------  -------------- 
 Intra-group and Central 
  Revenue                      0.6         (0.5)         -            - 
                           -----------  -----------  --------  -------------- 
 Group                         79.0         76.9        3%           9% 
                           -----------  -----------  --------  -------------- 
 

1 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure, and movement in exchange rates.

 
 Adjusted Operating Profit(1)    Six months   Six months   Operating        Operating Margin 
                                     to           to         Profit 
                                   31 Jan       31 Jan       growth 
                                    2021         2020          % 
                                    GBPm         GBPm 
------------------------------  -----------  -----------  ----------  ---------------------------- 
                                                                        Six months     Six months 
                                                                            to             to 
                                                                        31 Jan 2021    31 Jan 2020 
------------------------------  -----------  -----------  ----------  -------------  ------------- 
 Data Products                      8.8          8.5          4%           33%            34% 
                                -----------  -----------  ----------  -------------  ------------- 
 Data Services                      3.7          2.8          33%          17%            15% 
                                -----------  -----------  ----------  -------------  ------------- 
 Custom Research                    4.7          8.0         (41%)         16%            24% 
                                -----------  -----------  ----------  -------------  ------------- 
 Central Costs                     (6.7)        (8.0)          -            -              - 
                                -----------  -----------  ----------  -------------  ------------- 
 Group                              10.5         11.3        (7%)          13%            15% 
                                -----------  -----------  ----------  -------------  ------------- 
 

1 Defined in the explanation of non-IFRS measures below.

Performance by Geography

 
Revenue                 Six months    Six months      Revenue     Underlying(1) 
                            to            to          growth /       revenue 
                                                     (reduction) 
                        31 Jan 2021   31 Jan 2020        %           change % 
                           GBPm          GBPm 
UK                         24.0          23.6           1%             1% 
                       ------------  ------------  -------------  ------------- 
USA                        34.3          32.1           7%             11% 
                       ------------  ------------  -------------  ------------- 
Mainland Europe            14.0          11.7           20%            16% 
                       ------------  ------------  -------------  ------------- 
Middle East                2.4           5.8           (59%)           4% 
                       ------------  ------------  -------------  ------------- 
Asia Pacific               6.7           6.0            13%            15% 
                       ------------  ------------  -------------  ------------- 
Intra-group Revenues      (2.4)         (2.3)            -              - 
                       ------------  ------------  -------------  ------------- 
Group                      79.0          76.9           3%             9% 
                       ------------  ------------  -------------  ------------- 
 

1 Defined as growth in business excluding impact of current and prior period acquisitions and Kurdistan business closure, and movement in exchange rates.

 
 Adjusted Operating     Six months     Six months      Operating           Operating Margin 
  Profit(1)                 to             to         Profit growth 
                        31 Jan 2021    31 Jan 2020          % 
                           GBPm           GBPm 
--------------------  -------------  -------------  ---------------  ---------------------------- 
                                                                       Six months     Six months 
                                                                           to             to 
                                                                       31 Jan 2021    31 Jan 2020 
--------------------  -------------  -------------  ---------------  -------------  ------------- 
 UK                        7.2            7.8             (8%)            30%            33% 
                      -------------  -------------  ---------------  -------------  ------------- 
 USA                       9.9            9.3              6%             29%            29% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Mainland Europe           1.8            0.9             101%            13%             8% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Middle East              (0.1)           1.7            (107%)           (5%)           29% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Asia Pacific              0.0            0.0             17%              1%             1% 
                      -------------  -------------  ---------------  -------------  ------------- 
 Central Costs            (8.3)          (8.4)             -               -              - 
                      -------------  -------------  ---------------  -------------  ------------- 
 Group                     10.5           11.3            (7%)            13%            15% 
                      -------------  -------------  ---------------  -------------  ------------- 
 

1 Defined in the explanation of non-IFRS measures below.

Panel Development

We continue to invest in our online panel to increase our research capabilities, both in new geographies and specialist panels. At 31 January 2021, the total number of registered panellists had increased to 15.8 million, compared to 9.6 million at 31 January 2020, as set out in the table below.

 
 Region               Panel size at     Panel size at 
                    31 January 2021   31 January 2020 
                           millions          millions 
 UK                            2.47              1.80 
                   ----------------  ---------------- 
 Americas                      5.70              3.70 
                   ----------------  ---------------- 
 Mainland Europe               3.27              1.37 
                   ----------------  ---------------- 
 Middle East                   1.94              1.15 
                   ----------------  ---------------- 
 Asia Pacific                  2.45              1.57 
                   ----------------  ---------------- 
 Total                        15.83              9.60 
                   ----------------  ---------------- 
 

Group financial performance

Amortisation of intangible assets and central costs

Amortisation charges for intangible assets totalled GBP6.8m in the period (HY20: GBP5.0m) of which GBP3.1m (HY20: GBP2.1m) relates to separately acquired assets and GBP3.9m (HY20: GBP2.2m) to internally generated assets.

Central Revenue and Costs includes support functions and incubator projects. Central Costs have declined to GBP6.7m (HY20: GBP8.0m) due to income from incubator projects and reallocation of divisional costs.

Separately reported items

Acquisition related costs in the period comprise of GBP3.0m of contingent consideration treated as staff costs in respect of the acquisitions of SMG Insight Limited, InConversation Media Limited and Portent.io Limited and GBP0.1 of transactions costs in respect of the acquisitions of Wizsight and Charlton Insights Inc.

Profit before tax and earnings per share

Adjusted profit before tax of GBP13.6m was an increase of 13% on the comparable result of GBP12.1m for the six months to 31 January 2020. The adjusted tax rate decreased from 26% to 23%. Statutory profit before tax decreased by 15% to GBP7.8m compared to GBP9.2m in the six months ended 31 January 2020.

During the period adjusted earnings per share grew by 11% from 8.7p to 9.7p and statutory earnings per share fell by 24% from 6.2p to 4.8p.

Technology investment and global expansion

The Group invested GBP5.2m (HY20: GBP3.5m) in the continuing development of our technology platform and increased the investment in panel recruitment to GBP6.1m (HY20: GBP4.2m) due to the continued global expansion into 15 new markets as well as higher recruitment in the US panel ahead of the presidential election. These investments enabled us to broaden our international research capability in key markets. Our investment in technology continued across three main areas: websites and mobile applications, new products and the development of the YouGov platform. GBP0.6m (HY20: GBP0.6m) was spent on the purchase of property, plant and equipment. Other cash outflows included GBP0.5m on acquisitions, taxation payments of GBP4.1m (HY20: GBP1.7m) and the annual shareholder dividend payment of GBP5.5m (HY20: GBP4.3m) in December 2020.

The Group is expecting GBP9.5m of deferred consideration payable in respect of future earn-outs attached to acquisitions.

There was a net cash outflow of GBP7.3m in the period, compared to GBP8.2m in the six months to 31 January 2020. Cash balances of GBP27.5m were slightly higher than at 31 January 2020 (GBP27.2m).

Currency

The Group's results were affected by the net appreciation of GBP Sterling as its average exchange rate was 4% higher against the USD in this period than in the 6 months to 31 January 2020. Also, the GBP Sterling was 3% lower against the EUR in this period than in the 6 months to 31 January 2020. The net impact of foreign exchange on the Group's adjusted operating profit(2) was a decrease of GBP0.3m compared to calculation in constant currency terms.

Explanation of Non-IFRS measures

 
 Financial Measure         How we define it                Why we use it 
 Separately reported       Items that in the Directors'    Provides a more comparable 
  items                     judgement are one-off           basis to assess the 
                            or need to be disclosed         year-to-year operational 
                            separately by virtue            business performance 
                            of their size or incidence      and is how our performance 
                                                            is reviewed internally 
                          ------------------------------  ---------------------------- 
 Adjusted operating        Operating profit excluding 
  profit                    separately reported items 
                          ------------------------------  ---------------------------- 
 Adjusted operating        Adjusted operating profit 
  profit margin             expressed as a percentage 
                            of revenue 
                          ------------------------------ 
 Adjusted profit           Profit before tax before 
  before tax                share based payment charges, 
                            imputed interest and 
                            separately reported items 
                          ------------------------------  ---------------------------- 
 Adjusted taxation         Taxation due on the adjusted    Provides a more comparable 
                            profit before tax, excluding    basis to assess the 
                            the tax effect of separately    underlying tax rate 
                            reported items 
                          ------------------------------  ---------------------------- 
 Adjusted tax rate         Adjusted taxation expressed 
                            as a percentage of adjusted 
                            profit before tax 
                          ------------------------------  ---------------------------- 
 Adjusted profit           Adjusted profit before          Facilitates performance 
  after tax                 tax less adjusted taxation      evaluation, individually 
                                                            and relative to other 
                                                            companies 
                          ------------------------------  ---------------------------- 
 Adjusted profit           Adjusted profit after 
  after tax attributable    tax less profit attributable 
  to owners of the          to non-controlling interests 
  parent 
                          ------------------------------  ---------------------------- 
 Adjusted earnings         Adjusted profit after 
  per share                 tax attributable to owners 
                            of the parent divided 
                            by the weighted average 
                            number of shares. Adjusted 
                            diluted earnings per 
                            share includes the impact 
                            of share options 
                          ------------------------------  ---------------------------- 
 Constant currency         Current year revenue            Shows the underlying 
  revenue change            change compared to prior        revenue change by 
                            year revenue in local           eliminating the impact 
                            currency translated at          of foreign exchange 
                            the current year average        rate movements 
                            exchange rates 
                          ------------------------------  ---------------------------- 
 Cash conversion           The ratio of cash generated     Indicates the extent 
                            from operations to adjusted     to which the business 
                            EBITDA                          generates cash from 
                                                            adjusted EBITDA 
                          ------------------------------  ---------------------------- 
 

Reconciliation of Non-IFRS measures

 
Adjusted Operating Profit(1)    Six months    Six months   % Change 
                                    to            to 
                                31 Jan 2021   31 Jan 2020 
                                   GBPm          GBPm 
Statutory operating profit         7.4           9.5        (22%) 
                               ------------  ------------  -------- 
Separately reported items          3.1           1.8         68% 
                               ------------  ------------  -------- 
Adjusted operating profit(1)       10.5          11.3        (7%) 
                               ------------  ------------  -------- 
 
 
Adjusted Profit Before       Six months    Six months   % Change 
 Tax(1)                          to            to 
                             31 Jan 2021   31 Jan 2020 
                                GBPm          GBPm 
Statutory profit before 
 tax                            7.8           9.2        (15%) 
                            ------------  ------------  -------- 
Separately reported items       3.1           1.8         63% 
                            ------------  ------------  -------- 
Share based payments            2.5           0.9         178% 
                            ------------  ------------  -------- 
Imputed interest                 -            0.1         100% 
                            ------------  ------------  -------- 
Adjusted profit before 
 tax(1)                         13.6          12.1        13% 
                            ------------  ------------  -------- 
 

1 Defined in the explanation of non-IFRS measures above.

YOUGOV PLC

STATEMENT OF DIRECTORS' RESPONSIBILITIES

For the six months ended 31 January 2021

The Directors confirm that these condensed interim financial statements have been prepared in accordance with International Accounting Standard 34, 'Interim Financial Reporting', as adopted by the European Union and that the interim management report includes a fair review of the information required by DTR 4.2.7 and DTR 4.2.8, namely:

 
 
        *    an indication of important events that have occurred 
             during the first six months and their impact on the 
             condensed set of financial statements, and a 
             description of the principal risks and uncertainties 
             for the remaining six months of the financial year; 
             and 
 
 
        *    material related-party transactions in the first six 
             months and any material changes in the related-party 
             transactions described in the last annual report. 
 

The Board of Directors of YouGov plc are:

 
 
        *    Roger Parry - Non-Executive Chair 
 
 
        *    Rosemary Leith - Non-Executive Director and Senior 
             Independent Director 
 
 
        *    Andrea Newman - Non-Executive Director 
 
 
        *    Ashley Martin - Non-Executive Director 
 
 
        *    Stephan Shakespeare - Chief Executive Officer 
 
 
        *    Alex McIntosh - Chief Financial Officer 
 
 
        *    Sundip Chahal - Chief Operating Officer 
 

By order of the Board:

Alex McIntosh

Chief Financial Officer

23 March 2021

YOUGOV PLC

CONSOLIDATED INCOME STATEMENT

   For the six months   ended 31 January 2021 
 
                                                    Unaudited    Unaudited      Audited 
                                                     6 months     6 months   Year ended 
                                                           to           to 
                                                   31 January   31 January      31 July 
                                                         2021         2020         2020 
                                            Note         GBPm         GBPm         GBPm 
 
 Revenue                                     3           79.0         76.9        152.4 
 Cost of Sales                                         (13.4)       (12.2)       (23.4) 
                                                  -----------  -----------  ----------- 
 Gross profit                                            65.6         64.7        129.0 
 Administrative expenses                               (58.2)       (55.2)      (113.8) 
                                                  -----------  -----------  ----------- 
 Operating profit                            3            7.4          9.5         15.2 
-----------------------------------------  -----  -----------  -----------  ----------- 
 Separately reported items                   4          (3.1)        (1.8)        (6.6) 
                                                  -----------  -----------  ----------- 
 Adjusted operating profit(1)                            10.5         11.3         21.8 
-----------------------------------------  -----  -----------  -----------  ----------- 
 
 Finance income                                           0.6          0.2          0.4 
 Finance costs                                          (0.2)        (0.5)        (0.4) 
 Profit before taxation                                   7.8          9.2         15.2 
 Taxation                                    5          (2.6)        (2.9)        (5.8) 
                                                  -----------  -----------  ----------- 
 Profit after taxation                                    5.2          6.3          9.4 
                                                  -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent 
  company                                                 5.2          6.6          9.6 
 Minority interests                                         -        (0.3)        (0.2) 
                                                          5.2          6.3          9.4 
                                                  -----------  -----------  ----------- 
 Earnings per share 
 Basic earnings per share attributable 
  to equity holders of the company           6           4.8p         6.2p         9.0p 
 Diluted earnings per share attributable 
  to equity holders of the company           6           4.6p         5.9p         8.5p 
 
 

1 Defined in the explanation of non-IFRS measures.

YOUGOV PLC

CONSOLIDATED STATEMENT OF COMPREHENSIVE INCOME

For the six months ended 31 January 2021

 
                                                Unaudited    Unaudited      Audited 
                                                 6 months     6 months 
                                                       to           to   Year ended 
                                               31 January   31 January      31 July 
                                                     2021         2020         2020 
                                                     GBPm         GBPm         GBPm 
 
 Profit for the period                                5.2          6.3          9.4 
 Other comprehensive income/(expense) 
 Item that may be subsequently reclassified 
  to profit or loss: 
 Currency translation differences                   (3.7)        (5.3)        (4.8) 
 Other comprehensive expense for 
  the year                                          (3.7)        (5.3)        (4.8) 
                                              -----------  -----------  ----------- 
 Total comprehensive income for 
  the period                                          1.5          1.0          4.6 
                                              -----------  -----------  ----------- 
 
 Attributable to: 
 Equity holders of the parent company                 1.5          1.3          4.8 
 Minority interests                                     -        (0.3)        (0.2) 
 Total comprehensive income for 
  the period                                          1.5          1.0          4.6 
                                              -----------  -----------  ----------- 
 
 

Items in the statement above are disclosed net of tax.

YOUGOV PLC

CONSOLIDATED sTATEMENT OF FINANCIAL POSITION

   For the six months   ended 31 January 2020 
 
                                                            Unaudited    Unaudited   Audited 
                                                           31 January   31 January   31 July 
                                                                 2021         2020      2020 
 Assets                           Note                           GBPm         GBPm      GBPm 
 Non-current assets 
 Goodwill                          9                             60.2         63.6      61.5 
 Other intangible assets           9                             27.2         19.0      23.2 
 Property, plant and equipment     9                              3.4          4.0       3.6 
 Right of use assets               9                             12.9          9.3       8.9 
 Deferred tax assets                                             11.7          8.7      11.0 
                                        -----------------------------  -----------  -------- 
 Total non-current assets                                       115.4        104.6     108.2 
                                        -----------------------------  -----------  -------- 
 
 Current assets 
 Trade and other receivables                                     37.1         31.9      34.2 
 Current tax assets                                               0.7          2.4       0.7 
 Cash and cash equivalents                                       27.5         27.2      35.3 
                                        -----------------------------  -----------  -------- 
 Total current assets                                            65.3         61.5      70.2 
                                        -----------------------------  -----------  -------- 
 Total assets                                                   180.7        166.1     178.4 
                                        -----------------------------  -----------  -------- 
 
 Liabilities 
 Current liabilities 
 Trade and other payables                                        36.0         36.4      38.5 
 Contingent consideration                                         9.5          1.6       3.4 
 Provisions                                                       8.2          5.5       6.8 
 Current lease liabilities                                        2.9          2.5       2.5 
 Current tax liabilities                                          0.4          1.0       1.7 
 Total current liabilities                                       57.0         47.0      52.9 
                                        -----------------------------  -----------  -------- 
 Net current assets                                               8.3         14.5      17.3 
                                        -----------------------------  -----------  -------- 
 
 Non-current liabilities 
 Contingent consideration                                           -          2.3       3.0 
 Provisions                                                       4.8          4.5       4.6 
 Long term lease liabilities                                     10.9          7.3       6.9 
 Deferred tax liabilities                                         1.6          2.0       1.7 
                                        -----------------------------  -----------  -------- 
 Total non-current liabilities                                   17.3         16.1      16.2 
                                        -----------------------------  -----------  -------- 
 Total liabilities                                               74.3         63.1      69.1 
                                        -----------------------------  -----------  -------- 
 Net assets                                                     106.4        103.0     109.3 
                                        -----------------------------  -----------  -------- 
 
 
 
   Equity 
 Issued share capital         10     0.2     0.2     0.2 
 Share premium                      31.4    31.4    31.4 
 Merger reserve                      9.2     9.2     9.2 
 Treasury share reserve            (2.5)   (1.7)   (1.7) 
 Foreign exchange reserve           11.4    14.6    15.1 
 Retained earnings                  57.3    50.1    55.8 
                                  ------  ------  ------ 
 Total shareholders' funds         107.1   103.8   110.0 
 Non-controlling interests 
  in equity                        (0.7)   (0.8)   (0.7) 
                                  ------  ------  ------ 
 Total equity                      106.4   103.0   109.3 
                                  ------  ------  ------ 
 

The accompanying accounting policies and notes form an integral part of this financial information.

Alex McIntosh

Chief Financial Officer

23 March 2021

YOUGOV PLC

CONSOLIDATED STATEMENT OF CHANGES IN EQUITY

   For the six months   ended 31 January 2021 
 
                                               Attributable to equity holders of 
                                                          the Company 
                                   --------------------------------------------------------- 
                                                       Treasury    Foreign 
                            Share     Share    Merger     share   exchange   Retained         Non-controlling 
                          capital   premium   reserve   reserve    reserve   earnings  Total         interest    Total 
                             GBPm      GBPm      GBPm      GBPm       GBPm       GBPm   GBPm             GBPm     GBPm 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ------- 
Balance at 1 August 
 2019                         0.2      31.4       9.2     (3.7)       19.9       51.0  108.0            (0.5)  107.5 
Period to 31 January 
2020 
Exchange differences on 
 translating foreign 
 operations                     -         -         -         -      (5.3)          -  (5.3)                -  (5.3) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Net gain recognised 
 directly 
 in equity                      -         -         -         -      (5.3)          -  (5.3)                -  (5.3) 
Profit/(loss) for the 
 period                         -         -         -         -          -        6.6    6.6            (0.3)    6.3 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Total comprehensive 
 income 
 for the period                 -         -         -         -      (5.3)        6.6    1.3            (0.3)    1.0 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Dividends paid                  -         -         -         -          -      (4.3)  (4.3)                -  (4.3) 
Share-based payments            -         -         -         -          -        0.9    0.9                -    0.9 
Tax in relation to 
 share 
 based payments                 -         -         -         -          -        0.4    0.4                -    0.4 
Award/(acquisition) of 
 treasury shares                -         -         -       2.0          -      (4.5)  (2.5)                -  (2.4) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Total transactions with 
 owners recognised 
 directly 
 in equity                      -         -         -       2.0          -      (7.5)  (5.5)                -  (5.5) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Balance at 31 January 
 2020                         0.2      31.4       9.2     (1.7)       14.6       50.1  103.8            (0.8)  103.0 
Period to 31 July 2020 
Exchange differences on 
 translating foreign 
 operations                     -         -         -         -        0.5          -    0.5                -    0.5 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Net income recognised 
 directly in equity             -         -         -         -        0.5          -    0.5                -    0.5 
Profit/(loss) for the 
 period                         -         -         -         -          -        3.0    3.0              0.1    3.1 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Total comprehensive 
 income 
 for the period                 -         -         -         -        0.5        3.0    3.5              0.1    3.6 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Share-based payments            -         -         -         -          -        1.9    1.9                -    1.9 
Tax in relation to 
 share 
 based payments                 -         -         -         -          -        0.8    0.8                -    0.8 
Total transactions with 
 owners recognised 
 directly 
 in equity                      -         -         -         -          -        2.7    2.7                -    2.7 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Balance at 31 July 2020       0.2      31.4       9.2     (1.7)       15.1       55.8  110.0            (0.7)  109.3 
Period to 31 January 
2021 
Exchange differences on 
 translating foreign 
 operations                     -         -         -         -      (3.7)          -  (3.7)                -  (3.7) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Net income recognised 
 directly in equity             -         -         -         -      (3.7)          -  (3.7)                -  (3.7) 
Profit for the period           -         -         -         -          -        5.2    5.2                -    5.2 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Total comprehensive 
 income 
 for the period                 -         -         -         -      (3.7)        5.2    1.5                -    1.5 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Dividends paid                  -         -         -         -          -      (5.5)  (5.5)                -  (5.5) 
Share-based payments            -         -         -         -          -        3.2    3.2                -    3.2 
Treasury shares used to 
 settle share option 
 exercises                      -         -         -       1.4          -      (1.4)      -                -      - 
(Acquisition)/award of 
 treasury shares                -         -         -     (2.2)          -             (2.2)                -  (2.2) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Total transactions with 
 owners recognised 
 directly 
 in equity                      -         -         -     (0.8)          -      (3.7)  (4.5)                -  (4.5) 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
Balance at 31 January 
 2021                         0.2      31.4       9.2     (2.5)       11.4       57.3  107.1            (0.7)  106.4 
                         --------  --------  --------  --------  ---------  ---------  -----  ---------------  ----- 
 

YOUGOV PLC

CONSOLIDATED CASHFLOW STATEMENT

   For the six months   ended 31 January 2021 
 
                                              Unaudited    Unaudited      Audited 
                                               6 months     6 months   Year ended 
                                                     to           to 
                                             31 January   31 January      31 July 
                                                   2021         2020         2020 
                                                   GBPm         GBPm         GBPm 
 
 Profit before taxation                             7.8          9.2         15.2 
 Adjustments for: 
   Finance income                                 (0.7)        (0.2)        (0.4) 
   Finance costs                                      -          0.5          0.4 
   Amortisation                                     6.8          5.0         10.8 
   Depreciation                                     2.7          2.3          4.5 
   Share based payments                             2.5          0.9          2.7 
   Other non-cash operating profit 
    (gains)/losses                                  3.0          0.8          5.3 
 (Increase)/decrease in trade and 
  other receivables                               (3.6)          0.2        (1.6) 
 (Decrease)/increase in trade and 
  other payables                                  (1.9)        (2.2)        (0.2) 
 Increase in provisions                             1.9          0.8          2.0 
                                            -----------  -----------  ----------- 
 Cash generated from operations                    18.5         17.3         38.7 
 Interest paid                                    (0.2)        (0.1)        (0.3) 
 Income taxes paid                                (4.1)        (1.7)        (3.2) 
                                            -----------  -----------  ----------- 
 Net cash generated from operating 
  activities                                       14.2         15.5         35.2 
 Cash flow from investing activities 
 Acquisition of subsidiaries (net                 (0.5)            -            - 
  of cash acquired) 
 Settlement of deferred consideration                 -        (7.4)        (7.4) 
 Purchase of property, plant and 
  equipment                                       (0.6)        (0.6)        (1.0) 
 Purchase of intangible assets                   (11.3)        (7.7)       (17.6) 
 Interest received                                    -          0.2          0.2 
 Net cash used in investing activities           (12.4)       (15.5)       (25.8) 
                                            -----------  -----------  ----------- 
 Cash flows from financing activities 
 Principal elements of lease payments             (1.4)        (1.5)        (3.0) 
 Dividends paid to company's shareholders         (5.5)        (4.3)        (4.3) 
 Purchase of treasury shares                      (2.2)        (2.4)        (2.4) 
 Net cash used in financing activities            (9.1)        (8.2)        (9.7) 
                                            -----------  -----------  ----------- 
 Net (decrease)/increase in cash 
  and cash equivalents                            (7.3)        (8.2)        (0.3) 
 Cash and cash equivalents at beginning 
  of period                                        35.3         37.9         37.9 
 Exchange (loss)/gain on cash and 
  cash equivalents                                (0.5)        (2.5)        (2.3) 
                                            -----------  -----------  ----------- 
 Cash and cash equivalents at end 
  of period                                        27.5         27.2         35.3 
                                            -----------  -----------  ----------- 
 

YOUGOV PLC

notes to the CONDENSED consolidated interim financial statements

   For the six months   ended 31 January 2021 
   1          GENERAL INFORMATION 

YouGov plc and subsidiaries' (the 'Group') principal activity is the provision of market research, opinion polling and data analytics.

YouGov plc is the Group's ultimate parent company. It is incorporated and domiciled in the United Kingdom. The address of YouGov plc's registered office is 50 Featherstone Street, London, EC1Y 8RT. YouGov plc's shares are listed on the Alternative Investment Market.

YouGov plc's condensed consolidated interim financial statements are presented in millions Pounds Sterling (GBPm). Sterling is also the functional currency of the parent company.

These condensed consolidated interim financial statements have been approved for issue by the Board of Directors of YouGov plc (the 'Board') on 23 March 2021.

This condensed consolidated interim financial information for the six months ended 31 January 2021 does not comprise statutory accounts within the meaning of Section 434 of the Companies Act 2006. Statutory accounts for the year ended 31 July 2020 were approved by the Board on 15 October 2020 and delivered to the Registrar of Companies. The report of the auditors on those accounts was unqualified, did not contain an emphasis of matter paragraph and did not contain any statement under section 498 of the Companies Act 2006. The condensed consolidated financial statements of the Group for the year ended 31 July 2020 are available from the Company's registered office or website (https://corporate.yougov.com/).

This condensed consolidated interim financial information is unaudited and not reviewed by the auditors.

   2          BASIS OF PREPARATION 

This condensed consolidated interim report for the six months ended 31 January 2021 has been prepared in accordance with the Disclosure and Transparency Rules of the Financial Services Authority and IAS 34 'Interim financial reporting' as adopted by the European Union. The condensed consolidated interim report should be read in conjunction with the annual financial statements for the year ended 31 July 2020, which has been prepared in accordance with IFRS's as adopted by the European Union.

Accounting estimates and judgements

The preparation of interim financial information requires management to make judgements, estimates and assumptions that affect the application of accounting policies and the reported amount of income, expense, assets and liabilities.

The significant estimates and judgements made by management were consistent with those applied to the consolidated financial statements for the year ended 31 July 2020.

   3             SEGMENTAL ANALYSIS 

The Board of Directors (which is the 'chief operating decision maker') primarily reviews information based on product lines, Custom Research, Data Products and Data Services, with supplemental geographical information.

 
                                                                                 Intra-group 
                                                                                    revenues 
                                        Custom                                     / Central 
                                      Research   Data Products   Data Services         Costs    Group 
                                          GBPm            GBPm            GBPm          GBPm     GBPm 
 For the six months to 
  31 January 2021 (Unaudited) 
 Revenue 
 Recognised over time                     11.8            26.2             0.5           1.1     39.6 
 Recognised at a point 
  in time                                 18.3             0.3            21.3         (0.5)     39.4 
                                                                                ------------  ------- 
 Total revenue                            30.1            26.5            21.8           0.6     79.0 
 Cost of sales                           (6.8)           (1.9)           (3.6)         (1.1)   (13.4) 
                                    ----------  --------------  --------------  ------------  ------- 
 Gross profit                             23.3            24.6            18.2         (0.5)     65.6 
 Administrative expenses                (18.6)          (15.8)          (14.5)         (6.2)   (55.1) 
                                    ----------  --------------  --------------  ------------  ------- 
 Adjusted operating profit/(loss)          4.7             8.8             3.7         (6.7)     10.5 
 Separately reported items                                                                      (3.1) 
                                                                                              ------- 
 Operating profit                                                                                 7.4 
 Net finance income                                                                               0.4 
 Profit before taxation                                                                           7.8 
 Taxation                                                                                       (2.6) 
                                                                                              ------- 
 Profit after taxation                                                                            5.2 
                                                                                              ------- 
 
 Other segment information 
 Depreciation and amortisation             0.5             0.2               -           8.8      9.5 
                                    ----------  --------------  --------------  ------------  ------- 
 
 
 
                                                                                 Intra-group 
                                                                                    revenues 
                                        Custom                                     / Central 
                                      Research   Data Products   Data Services         Costs    Group 
                                          GBPm            GBPm            GBPm          GBPm     GBPm 
 For the six months to 
  31 January 2020 (Unaudited) 
 Revenue 
 Recognised over time                     13.4            24.6             0.3           0.4     38.7 
 Recognised at a point 
  in time                                 20.5             0.5            18.1         (0.9)     38.2 
                                                                                ------------  ------- 
 Total revenue                            33.9            25.1            18.4         (0.5)     76.9 
 Cost of sales                           (6.6)           (2.1)           (2.8)         (0.7)   (12.2) 
                                    ----------  --------------  --------------  ------------  ------- 
 Gross profit                             27.3            23.0            15.6         (1.2)     64.7 
 Administrative expenses                (19.3)          (14.5)          (12.8)         (6.8)   (53.4) 
                                    ----------  --------------  --------------  ------------  ------- 
 Adjusted operating profit/(loss)          8.0             8.5             2.8         (8.0)     11.3 
 Separately reported items                                                                      (1.8) 
                                                                                              ------- 
 Operating profit                                                                                 9.5 
 Net finance income/(cost)                                                                      (0.3) 
 Profit before taxation                                                                           9.2 
 Taxation                                                                                       (2.9) 
                                                                                              ------- 
 Profit after taxation                                                                            6.3 
                                                                                              ------- 
 
 Other segment information 
 Depreciation and amortisation             0.4             0.2               -           6.7      7.3 
                                    ----------  --------------  --------------  ------------  ------- 
 
   3             SEGMENTAL ANALYSIS (cont) 

Supplementary information by geography

 
                              Six months to 31             Six months to 31 
                           January 2021 (Unaudited)             January 
                                                           2020 (Unaudited) 
                                            Adjusted                   Adjusted 
                                           operating                  operating 
                           Revenue     profit/(loss)   Revenue    profit/(loss) 
                              GBPm              GBPm      GBPm             GBPm 
 UK                           24.0               7.2      23.6              7.8 
 USA                          34.3               9.9      32.1              9.3 
 Mainland Europe              14.0               1.8      11.7              0.9 
 Middle East                   2.4             (0.1)       5.8              1.7 
 Asia Pacific                  6.7                 -       6.0                - 
 Intra-group revenues 
  / Central Costs            (2.4)             (8.3)     (2.3)            (8.4) 
                        ----------  ----------------  --------  --------------- 
 Group                        79.0              10.5      76.9             11.3 
                        ----------  ----------------  --------  --------------- 
 
   4          SEPARATELY REPORTED ITEMS 
 
                                     Unaudited    Unaudited      Audited 
                                      6 months     6 months   Year ended 
                                            to           to 
                                    31 January   31 January      31 July 
                                          2021         2020         2020 
                                          GBPm         GBPm         GBPm 
 Impairment of goodwill                      -            -          2.1 
 Acquisition related costs                 3.1          1.8          4.5 
 Total separately reported items           3.1          1.8          6.6 
                                   -----------  -----------  ----------- 
 

Acquisition related costs in the period comprise GBP3,024,000 of contingent consideration treated as staff costs in respect of the acquisitions of SMG Insight Limited, InConversation Media Limited and Portent.io Limited and GBP81,000 of transactions costs in respect of the acquisitions of Wizsight and Charlton Insights Inc.

Acquisition related costs in the prior period comprise GBP1,102,000 of contingent consideration treated as staff costs in respect of the acquisitions of SMG Insight Limited, Galaxy Research Pty Limited, InConversation Media Limited and Portent.io Limited and GBP745,000 of changes in the previously estimated consideration due and net assets acquired in respect of SMG Insight Limited.

   5           TAXATION 
 
                                       Unaudited    Unaudited      Audited 
                                        6 months     6 months   Year ended 
                                              to           to 
                                      31 January   31 January      31 July 
                                            2021         2020         2020 
                                            GBPm         GBPm         GBPm 
 Current taxation charge                     2.9          0.5          4.4 
 Deferred taxation (credit)/charge         (0.3)          2.4          1.4 
                                     -----------  -----------  ----------- 
 Total income statement tax charge           2.6          2.9          5.8 
                                     -----------  -----------  ----------- 
 

The tax charge for the period has been calculated based on the expected tax rates for the full year in each country.

   6          EARNINGS PER SHARE 
 
                                          Unaudited    Unaudited      Audited 
                                           6 months     6 months   Year ended 
                                                 to           to 
                                         31 January   31 January      31 July 
 Number of shares                              2021         2020         2020 
 Weighted average number of shares 
  during the period ('m shares): 
         - Basic                              108.7        105.7        106.7 
         - Dilutive effect of options           3.9          6.9          5.8 
                                        -----------  -----------  ----------- 
         - Diluted                            112.6        112.6        112.5 
                                        -----------  -----------  ----------- 
 Basic earnings per share (in 
  pence)                                       4.8p         6.2p         9.0p 
 Adjusted basic earnings per share 
  (in pence)                                   9.7p         8.7p        18.1p 
 Diluted earnings per share (in 
  pence)                                       4.6p         5.9p         8.5p 
 Adjusted diluted earnings per 
  share (in pence)                             9.3p         8.2p        17.2p 
                                        -----------  -----------  ----------- 
 
 The adjustments have the following 
  effect: 
 Basic earnings per share                      4.8p         6.2p         9.0p 
 Share based payments                          2.3p         0.9p         2.6p 
 Social taxes on share-based payments          0.2p            -         0.9p 
 Imputed interest                                 -         0.1p         0.1p 
 Separately reported items                     2.9p         1.7p         6.2p 
 Tax effect of the above adjustments 
  and adjusting tax items                    (0.5p)       (0.2p)       (0.7p) 
                                        -----------  -----------  ----------- 
 Adjusted basic earnings per share             9.7p         8.7p        18.1p 
                                        -----------  -----------  ----------- 
 
 Diluted earnings per share                    4.6p         5.9p         8.5p 
 Share based payments                          2.2p         0.8p         2.5p 
 Social taxes on share-based payments          0.2p            -         0.8p 
 Imputed interest                                 -         0.1p         0.1p 
 Separately reported items                     2.8p         1.6p         5.9p 
 Tax effect of the above adjustments 
  and adjusting tax items                    (0.5p)       (0.2p)       (0.6p) 
                                        -----------  -----------  ----------- 
 Adjusted diluted earnings per 
  share                                        9.3p         8.2p        17.2p 
                                        -----------  -----------  ----------- 
 
   7          BUSINESS COMBINATIONS 

Acquisition of Wizsight

On 12 November 2020, YouGov purchased a 100% shareholding in Wizsight, a Turkish online-focussed research agency. This purchase has been treated as a business combination. The amount payable was EUR620,000 (GBP550,000), which was paid upon completion.

In addition, transaction costs of GBP78,000 were incurred in the period in respect of this purchase and these have been recognised in the income statement as separately reported items.

Ownership and control of Wizsight passed to YouGov on 12 November 2020 and the business has been consolidated within the Group financial statements from that date. In the period the acquiree has contributed GBP65,000 to Group revenue and increased Group adjusted operating profit by GBP35,000.

   8          DIVID 

On 10 December 2020 a final dividend in respect of the year ended 31 July 2020 of GBP5,510,000 (5.0p per share) (2019: GBP4,298,000 (4.0p per share)) was paid to shareholders. No interim dividend is proposed in respect of the period (2020: GBPnil).

   9          GOODWILL, INTANGIBLE ASSETS, PROPERTY, PLANT AND EQUIPMENT AND RIGHT OF USE ASSETS 
 
                                                   Other    Property,     Right 
                                              Intangible    plant and    of use 
                                  Goodwill        assets    equipment    assets 
                                      GBPm          GBPm         GBPm      GBPm 
 Carrying amount at 31 
  July 2019                           65.6          16.7          4.4      10.5 
 Additions: 
   Separately acquired                   -           4.9          0.6       0.5 
   Internally developed                  -           2.8            -         - 
 Amortisation and depreciation           -         (5.0)        (0.8)     (1.5) 
 Foreign exchange differences        (2.0)         (0.4)        (0.2)     (0.2) 
                                 ---------  ------------  -----------  -------- 
 Carrying amount at 31 
  January 2020                        63.6          19.0          4.0       9.3 
 Additions: 
   Separately acquired                   -           4.8          0.5       1.2 
   Internally developed                  -           5.1            -         - 
 Amortisation and depreciation       (2.1)         (5.7)        (0.8)     (1.4) 
 Disposals                               -             -        (0.1)     (0.1) 
 Foreign exchange differences            -             -            -     (0.1) 
                                 ---------  ------------  ----------- 
 Carrying amount at 31 
  July 2020                           61.5          23.2          3.6       8.9 
 Additions: 
   Business combinations               0.5             -            -         - 
   Separately acquired                   -           7.6          0.6       6.3 
   Internally developed                  -           3.7            -         - 
 Amortisation and depreciation           -         (6.8)        (0.7)     (3.1) 
 Foreign exchange differences        (1.8)         (0.5)        (0.1)       0.8 
                                 ---------  ------------  -----------  -------- 
 Carrying amount at 31 
  January 2021                        60.2          27.2          3.4      12.9 
                                 ---------  ------------  -----------  -------- 
 

In accordance with the Group's accounting policy, the carrying values of goodwill and other intangible assets are reviewed for impairment annually. A full impairment test is undertaken at each financial year end and a review for indicators of impairment is undertaken at the end of each interim period and an impairment test undertaken if required. The last full annual impairment review was undertaken as at 31 July 2020. There were no indications of impairment as at 31 January 2021.

   10         SHARE CAPITAL 
 
                                       Share 
                         Number of   capital 
                            shares      GBPm 
 At 31 January 2020    108,397,224       0.2 
 Issue of shares            78,929         - 
 At 31 July 2020       108,476,153       0.2 
 Issue of shares         2,771,871         - 
                      ------------  -------- 
 At 31 January 2021    111,248,024       0.2 
                      ------------  -------- 
 

The company has only one class of share. The par value of each share is 0.2p. All issued shares are fully paid. Shares issued in the year were in respect of the exercise of 2,771,871 share options at 0.2p per share. A total of 350,000 shares were repurchased for the purposes of settling share option schemes as they vest.

   11         FAIR VALUES OF FINANCIAL ASSETS AND FINANCIAL LIABILITIES 

Where market values are not available, fair values of financial assets and financial liabilities have been calculated by discounting expected future cash flows at prevailing interest rates and by applying year end foreign exchange rates.

The book value of the Group's primary financial instruments are equal to their fair values. The primary categories are Trade & Other receivables, Cash & Cash Equivalents and Trade & Other payables as shown in the Consolidated Statement of Financial Position.

   12         TRANSACTIONS WITH DIRECTORS AND OTHER RELATED PARTIES 

Other than emoluments, there were no other transactions with Directors during the period. Trading between YouGov plc and group companies is excluded from the related party note as this has been eliminated on consolidation.

   13         EVENTS AFTER THE REPORTING PERIOD 

On 2 March 2021, YouGov wholly acquired Charlton Insights Inc, for consideration of GBP396,000.

Other than the above no other material events have taken place subsequent to the reporting date.

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END

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March 23, 2021 03:00 ET (07:00 GMT)

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