News-Press & Gazette Renews Marketron TV Sales Contract
December 06 2005 - 7:00AM
PR Newswire (US)
Marketron to Deliver Sales, Research and Proposal Solutions to All
News-Press & Gazette Television Stations BURLINGAME, Calif.,
Dec. 6 /PRNewswire/ -- Marketron International today announced that
News-Press & Gazette has renewed its Marketron TV Sales
contract for all of its television stations. The group's research
and sales teams will research, negotiate, manage and post
advertising schedules with Marketron's software. "News-Press &
Gazette joins the vast majority of Marketron TV Sales clients who
are renewing their commitment," said Barry Bates, Vice President of
Sales for Marketron International. "No other TV Sales solution
today can match Marketron's industry leading functionality,
reliability and ease of use. We are focused on delivering the best
sales tools for tomorrow and have a series of product enhancements
in the pipeline that will raise the bar for the entire industry."
Marketron provides the best selling sales, research and proposal
software for TV stations of all sizes. The company's fully
integrated suite of Sales, Traffic and Business Intelligence
solutions reduces redundant tasks and provides electronic workflow
between departments. Marketron systems are designed to help
broadcasters monetize and manage their inventory across multiple
channels, stations and media. Marketron offers the industry's only
true enterprise-class solution capable of centralizing all of a
large group's sales and inventory data in a single system and
database. This enables account executives to easily execute and
optimize cross-channel sales and promotions. Advertising can be
sold and invoiced once, but multi-casted across any number of
stations or channels. Executives are able to drill into
consolidated sales and inventory data on demand. About Marketron
International Marketron International is a leading provider of
broadcast management solutions for the Radio, TV and Cable
industries. Marketron's fully integrated suite of Sales, Traffic,
Finance and Business Intelligence solutions automates workflow from
proposal to billing, enabling groups to optimize inventory and
increase revenues. Today, 1,600 broadcasters in North America
license Marketron solutions. Marketron International is
headquartered in Burlingame, Calif., with five offices across North
America. The company is privately held and its investors include
Darwin Group, Internet Capital Group, Pisces Group and Rosewood
Capital. For more information, please visit
http://www.marketron.com/. DATASOURCE: Marketron International
CONTACT: Lauren Carpenter of Marketron International,
+1-650-548-2230, or mobile, +1-415-816-5419, or Web site:
http://www.marketron.com/
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