Bally Technologies Establishes Business-to-Business iGaming Solution
February 23 2012 - 8:01AM
Business Wire
Bally Technologies, Inc. (NYSE: BYI), a leader in slots, video
machines, casino-management, mobile and interactive solutions, and
networked systems, today announced that it has entered into a
definitive agreement to acquire Chiligaming LTD’s
Business-to-Business iGaming platform. This technology solution
will enable casino operators to choose “best-in-class” for
wager-based and play-for-free applications.
John Connelly, Vice President of Business
Development: Bally Technologies, Inc. (Photo: Business Wire)
“This acquisition provides an open, cloud-based platform for
Bally Technologies to offer an integrated traditional and online
casino solution to operators worldwide,” said John Connelly, Vice
President of Business Development at Bally Technologies. “Equally
as important, Bally Technologies has also obtained an experienced
team of industry veterans from within the online gaming industry,
which will help our customers optimize their use of this
platform.”
“I’m very proud of this agreement between our two companies,”
said Alexandre Dreyfus, Chief Executive Officer and Founder of
Chiligaming. “We are excited to develop our technology, knowledge,
and experience with Bally to bring the best value for land-based
casinos.”
A significant value of Bally’s new iGaming platform solution is
that Bally Systems customers will have integration with their Bally
slot-management and casino-management systems (ACSC™, SDS™, and
CMP™), as well as the Bally Business Intelligence™ solution –
giving casinos a single view of their patrons and powerful,
enterprise-wide analytics.
“This flexible iGaming platform will enable casino operators to
leverage their land-based gaming operations with a unified view of
players’ trends and behaviors,” Connelly said. “The ability to
perform multi-channel promotions, bonusing, and player-tracking
across Bally’s mobile, online, and traditional platforms is now a
reality.”
Chiligaming offers a comprehensive plug-and-play iGaming
platform, application software, and interface for the global gaming
market and is expected to enhance Bally’s position and expedite the
Company’s entry into the interactive market.
“The design of our iGaming platform is that it is cloud-based,
open, and interoperable, which means that our casino customers will
have the ability to choose best-of-breed poker, slot, and table
products to use in conjunction with the platform, while having a
deep integration with our proven Bally land-based systems,” said
Bryan Kelly, Bally’s Senior Vice President of Technology.
The acquisition of Chiligaming’s iGaming platform follows
Bally’s recent purchase of a Remote Gaming Server (RGS) for online
integration of Bally’s deep library of proven casino-gaming
content; the formation of a new Bally Interactive division; and its
2011 acquisition of MacroView Labs, the casino industry’s largest
provider of custom mobile apps and mobile websites.
About Bally Technologies,
Inc.
With a history dating back to 1932, Las Vegas-based Bally
Technologies designs, manufactures, operates, and distributes
advanced gaming devices, systems and technology solutions
worldwide. Bally’s product line includes reel-spinning slot
machines, video slots, wide-area progressives, interactive and
mobile applications, and Class II, lottery, and
central-determination games and platforms. Bally also offers an
array of casino management, slot accounting, bonusing, cashless and
table management solutions. For more information, please contact
Laura Olson-Reyes, Senior Director, Corporate Marketing &
Communications, at 702-584-7742, or visit http://www.BallyTech.com.
Connect with Bally on Facebook, Twitter, YouTube and LinkedIn.
This news release may contain “forward-looking” statements
within the meaning of the Securities Act of 1933, as amended, and
is subject to the safe harbor created thereby. Such information
involves important risks and uncertainties that could significantly
affect the results in the future and, accordingly, such results may
differ from those expressed in any forward-looking statements.
Future operating results may be adversely affected as a result of a
number of risks that are detailed from time to time in the
Company’s filings with the Securities and Exchange Commission. The
Company undertakes no obligation to update the information in this
press release and represents that the information is only valid as
of today’s date.
– BALLY TECHNOLOGIES, INC. –
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