GOTHENBURG, Sweden,
July 21, 2017 /PRNewswire/ --
- With Photo
With dozens of possible exterior and interior colour
combinations, the choice of the individual is at the centre with
the new colourful Volvo XC40, Volvo Cars' first ever entry in the
small premium SUV segment.
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The highly anticipated XC40, set to be revealed shortly, will
complete Volvo's SUV line-up with a distinctive car for a
distinctive driver.
The XC40 takes Volvo Cars into new areas and allows its
designers the freedom to create a car that brings a vibrancy,
individuality and playfulness the small premium SUV segment
currently lacks.
"We wanted the XC40 to be a fresh, creative and distinctive
member of the Volvo line-up, allowing its drivers to put their
personality in their driveway. XC40 drivers are interested in
fashion, design and popular culture, and often live in large,
vibrant cities. They want a car that reflects their personality.
The XC40 is that car," said Thomas Ingenlath, Chief Design Officer
at Volvo Cars.
The XC40 offers a broader and more playful colour palette,
making it the most expressive model in Volvo's portfolio,
reflecting the outgoing personalities of its drivers.
"Our customer research clearly showed that for the XC40 and for
this segment, we needed a wider selection of colours and materials
than we usually offer. As Volvo Cars has never designed a car like
the XC40 before, we could start from scratch and give it energy and
playfulness," added Robin Page,
Senior Vice President Design at Volvo Cars.
Street fashion, city architecture, high-end designer goods and
popular culture were all sources of inspiration as Volvo's design
team defined materials, patterns and colour options for the new
XC40.
"We took inspiration for the XC40 colour and materials from many
different sources, mixing them and putting them back together into
something cohesive. What we created is a car with a tough attitude
that feels fresh, energetic and confident," said Ebba Maria Thunberg, Vice President Colour &
Materials at Volvo Cars.
On the outside, a broad selection of possible colour
combinations range from a solid, monochromatic theme, to dual
compositions in vivid colours that lends themselves to
self-expression, while the interior options deliver a truly
youthful and premium feel.
New interior colour choices in the XC40 include a warm Lava
Orange carpet, an Oxide Red upholstery and a range of new and
distinctive trims and materials with designs inspired by urban
architecture and cartography. Natural, felt-based carpets,
headliners and door inserts deliver a modern touch.
"Our Momentum trim level is the most fashion-oriented of the
line-up, with vivid exterior colour combinations, while the
R-Design and Inscription trim levels reflect a more dynamic and
premium feel," added Ebba Maria
Thunberg.
Contacts:
Volvo Cars Media Relations
Phone: +46-31-596525
media@volvocars.com
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Video:
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