Nelly.com Selects Yottaa to Optimize Website Performance and Increase Online Conversions
June 13 2018 - 11:12AM
Business Wire
Yottaa Rapid CTRL Enables Leading Fashion
Retailer To Optimally Sequence Third Party Technologies Resulting
in 30% Faster Page Load Times
Yottaa, Inc., the leading Cloud platform for accelerating
eCommerce, today announced that Nelly.com, Scandinavia’s
largest online fashion retailer catering to young adults with the
latest fashions fresh from the catwalk, has selected Yottaa Rapid
CTRL to optimally sequence the loading of third party eCommerce
technologies on its sites resulting in improved site performance
and increased online conversions.
Nelly.com, a division of Qliro Group (STO: QLRO), offers fashion
and beauty products for young women through Nelly.com and for men
through NLY Man. At Nelly’s core is its own brand, NLY,
complemented by a carefully selected assortment of fashion from
more than 200 brands. Its own brand is highly fashionable and
fosters strong customer loyalty. Nelly.com represents the future of
eCommerce in the very competitive fashion market, particularly in
the key 18-26 year old demographic.
With its young and demanding shoppers, fast website performance
is very important to Nelly. The company relies on not only great
products but also engaging online content to deliver unique,
personalized experiences to its shoppers. This requires a network
and ecosystem of 3rd-party technologies, including personalization,
live chat, and recommendations and reviews. Unfortunately, in the
past these third parties caused the company’s websites to load
slowly.
As Nelly.com added more and more third party technologies to its
sites, it found it increasingly difficult to assess how the third
parties were impacting site speed. In order to better orchestrate,
accelerate, and control those technologies, Nelly ran a trial with
Yottaa Rapid CTRL and immediately page load times began dropping,
particularly for shoppers on mobile devices, where page load times
were reduced by 47%. During the trial average overall page load
times were reduced by 30% with the Nelly.com home page loading in
2.5 seconds.
“At Nelly we are always strategizing on how to optimally attract
shoppers to our sites and then how to give them a great online
experience once they arrive,” said Oskar Kerola, Online
Optimization Manager for Nelly.com. “An integral part of this
strategy is constantly evaluating and testing how third parties are
impacting site performance and conversion. And this is where Yottaa
shines. We were set up with Yottaa Rapid CTRL in a matter of hours,
and within a day we could see both significant speed and conversion
improvements. We pride ourselves on site experience and speed, and
Yottaa helps us deliver on both."
Combining eCommerce acceleration, third party control,
actionable analytics, and simple deployment, Yottaa’s Rapid CTRL
enables retailers to speed up, optimize, and sequence their sites
in a matter of hours. The end result is reduced third party
violations, thousands of hours of time saved, an exceptionally fast
website, and increased conversions.
“Nelly.com is committed to providing its shoppers with fast and
engaging online experiences,” said Rich Stendardo, CEO of Yottaa.
“With a new class of technology delivered by Yottaa Rapid CTRL,
Nelly can add all the third party eCommerce technologies needed to
ensure great online shopper experiences while still having fast
loading pages. Yottaa has already helped Nelly to improve
performance by 30% on average and we look forward to working with
Nelly.com to further optimize its sites.”
About YottaaYottaa is the leading Cloud platform for
accelerating eCommerce. Purpose-built to solve the website
performance challenges retailers face today, Yottaa enables
retailers to deliver content instantly across all devices, pages,
and browsers, through advanced acceleration and 3rd party
application sequencing. Leading retailers, such as The Container
Store, Hallmark, eBags, Jockey, and JoAnn Fabrics, have deployed
Yottaa in a matter of days with zero code change to realize
billions in incremental revenue. To learn more about how Yottaa can
accelerate your eCommerce site and increase online conversions,
please visit www.yottaa.com or follow @yottaa on Twitter.
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Yottaa, Inc.Tedd Rodman, 617-239-9024t.rodman@yottaa.com