MARTORELL, Spain, January 16, 2019 /PRNewswire/ --
- The SEAT Ateca, Arona and Tarraco take to the streets of
Barcelona, the city where they
were created
- All three have a distinct personality but they share the
same design DNA and are equipped with the latest connectivity
technology and driving assistants
- The SEAT Tarraco, the largest and most recent member of the
SUV range, is already on sale
"The new SEAT Ateca plays a key role in our new brand
strategy. The Ateca is kick-starting the largest product offensive
in the history of SEAT." These were the words of SEAT Executive
Committee Chairman Luca de Meo
during the launch of SEAT's first SUV in 2016. Two and a half years
later his intentions have been fulfilled and SEAT now has three
models in its SUV range, all sharing the same DNA but with their
own distinct personality. Today they are on the road together for
the first time in the city where they were created.
(Logo:
https://mma.prnewswire.com/media/797359/SEAT_Logo.jpg )
(Photo:
https://mma.prnewswire.com/media/807833/SEAT.jpg )
(Photo:
https://mma.prnewswire.com/media/807834/SEAT.jpg )
(Photo:
https://mma.prnewswire.com/media/807835/SEAT.jpg )
https://www.youtube.com/watch?v=Lg9Z1oCOnpw
-Design created in Barcelona: this is the deciding factor for
65% of customers who purchase an SUV. In the case of the SEAT
models, they all have a common origin - Barcelona. "All three could only have been
created in this city," according to SEAT design director
Alejandro Mesonero-Romanos. With the
elegance, sportiness and love for detail as shared characteristics,
each model has its own features. For example, the Arona boasts a
"strong crossover character, with 68 possible colour
combinations", the Ateca is distinguished by its "elegant
silhouette" while the Tarraco "conveys its character thanks
to the design of its front end, which points to what future SEAT
models will look like."
-Engines to suit all needs: with performance outputs
ranging from the 95 hp of the Arona to the 190 hp of the Tarraco,
the three SUVs offer a wide variety of engines to guarantee
performance, efficiency and reliability. In addition, the Arona is
the first model in its segment to offer a Compressed natural Gas
(CNG) engine, while the Tarraco will benefit from a Plug-in Hybrid
version. SEAT's largest SUV is "a masterpiece in terms of
functionality and versatility" assures SEAT Vice-president for
R&D Dr. Matthias Rabe.
-Safety, the highest priority: Traffic Jam Assist, Lane
Assist, ACC adaptive cruise control, emergency braking function…
These are just a few of the state of the art safety assistants that
are built into SEAT's SUVs and which show the brand's commitment to
prioritising safety and making driving easier. Furthermore, the
Tarraco raises the bar even higher by including pedestrian and
cyclist recognition systems.
-Connected to the future: for 28% of people who buy a
car, connectivity is a primary feature. SEAT is working intensively
on offering the best solutions to respond to the growing
digitalisation of our surroundings, and the three SUVs demonstrate
this. On one hand with the Digital Cockpit and an 8 inch screen;
and on the other, with Full Link as a core element. This system
links a smartphone to the car via Apple Car Play, Android Auto and
Mirror Link to guarantee connectivity in a safe manner.
-Sales success: 30% of buyers currently choose a car that
offers an elevated driving position, such as an SUV. In the past
five years, sales of this kind of mid-size vehicle have nearly
doubled in Europe, and this upward
trend is on the rise. Sales are expected to grow by 40% by 2025,
reaching a total of 2.8 million units. In the case of SEAT, SUVs
have been key in boosting company sales. One out of every three
cars sold by the brand is an SUV and these figures will soon be
joined by the Tarraco.
Three SUVs, facts and figures
ATECA ARONA TARRACO
Launch date 2016 2017 2018
Seats 5 5 Up to 7 seats
Length (mm) 4363 4138 4735
Engines From 115 hp 1.0 From 95 hp 1.0 From 150 hp 1.5
TSI to 190 hp 2.0 TSI to 150 hp 1.5 TSI to 190 hp 2.0
TSI TSI TSI and 190 hp
2.0 TDI
Boot volume
(litres with rear
seats folded) Up to 1604 Up to 1280 Up to 1920
Created in Barcelona Barcelona Barcelona
Produced in Kvasiny (Czech Martorell Wolfsburg
Republic) (Spain) (Germany)
SEAT is the only company that designs, develops,
manufactures and markets cars in Spain. A member of the Volkswagen Group, the
multinational has its headquarters in Martorell (Barcelona), exporting 80% of its vehicles, and
is present in over 80 countries on all five continents. In 2018,
SEAT sold 517,600 cars, the highest amount in the brand's 68 years
of history.
The SEAT Group employs more than 15,000 professionals and has
three production centres - Barcelona, El Prat de Llobregat and Martorell,
where it manufactures the highly successful Ibiza, Arona and Leon.
Additionally, the company produces the Ateca and the Toledo in the
Czech Republic, the Tarraco in
Germany, the Alhambra in
Portugal and the Mii in
Slovakia.
The multinational has a Technical Centre, which operates as a
knowledge hub that brings together 1,000 engineers who are focussed
on developing innovation for Spain's largest industrial investor in
R&D. SEAT already features the latest connectivity technology
in its vehicle range and is currently engaged in the company's
global digitalisation process to promote the mobility of the
future.
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