The two well-known typically Dutch companies join
forces
AMSTERDAM and ZWOLLE,
Netherlands, May 22, 2019
/PRNewswire/ -- From today, HEMA and Wehkamp will be working
together to continue to develop the online channel for non-food
products in the Netherlands. This
marks the first time that HEMA products will be available on an
online platform other than HEMA's own.
HEMA had already announced its ambition to continue to develop
growth strategy via, among other things, strategic partnerships,
both in the Netherlands and in
other countries. The partnership with Wehkamp is a significant step
in the realisation of this growth ambition, also online in
the Netherlands.
For Wehkamp, the partnership with HEMA is a valuable addition to
the current Wehkamp range. With its focus on fashion, lifestyle,
beauty and baby/children's products, HEMA gives Wehkamp the
opportunity to expand its already extensive range of products even
further. For instance, customers can now also buy their familiar
HEMA products at Wehkamp.
The HEMA product range will focus largely on fashion and
lifestyle-related products and will be introduced on
Wehkamp.nl in phases. From Tuesday 21 May, customers will
already be able to buy a large part of HEMA's baby range on
Wehkamp.nl. We will be adding other parts of HEMA's fashion range
in the months ahead.
Tjeerd Jegen, CEO HEMA: "We also
want to continue to develop HEMA's growth strategy in the Netherlands, via smart, innovative
concepts and partnerships. We want the HEMA brand to be available
to our customers via every channel and at all times. We want to
develop HEMA as a brand both nationally and internationally. The
strategic partnership with Wehkamp is a significant step in the
realisation of that ambition."
Graham Harris, interim CEO
Wehkamp: "The addition of the HEMA range to our shop gives us the
opportunity to offer our customers an even wider and more relevant
range of products than we already offer. This is how we continue to
build the ultimate customer experience, because that is what is
most important to Wehkamp. A modern product range, a shopping
experience that makes you happy and surprisingly easy service: that
is what Wehkamp stands for."
About HEMA
HEMA has been making daily life better,
easier and more fun for its customers since 1926. HEMA's products
and services are known for their good quality, attractive design
and affordable prices. HEMA has over 32,000 own-brand products and
services, more than 750 stores in nine countries on two continents,
and over 19,000 employees.
About Wehkamp
Wehkamp is the most surprising
online department store in the
Netherlands. Wehkamp has more than 2.7 million loyal
customers, more than 500,000 visitors per day and dispatches more
than 10 million packages each year. The Wehkamp product range
consists of more than 400,000 different items from over 2,000
brands, primarily in the product categories fashion, lifestyle,
beauty and baby/children's goods. Wehkamp sells major international
brands, local brands, small brands and exclusive brands. In
addition, Wehkamp produces numerous collections under its own
private label. Our motto for our complete range is ordered today,
delivered tomorrow, with free shipping and free returns. Wehkamp's
mission is simple: to make life easier and better for every single
family in the Netherlands.
Logo:
https://mma.prnewswire.com/media/774176/HEMA_BV_Logo.jpg