LAGUNA HILLS, Calif.,
Aug. 6, 2020 /PRNewswire/
-- Floor Focus Magazine interviews award-winning firm,
Architecture Design Collaborative's principal, Craig Chinn, about the Retail Sector in the 2020
July issue. As COVID-19 has altered the state of everyday life, the
retail sector has undergone a shift in operations. Chinn
communicates how now, more than ever, brick-and-mortar retailers
are to incorporate experiential design into their branding
strategy. With the rise of online shopping, especially amidst a
pandemic, consumers are losing the experience of in-person
shopping, touching, or trying on products before having to make
their purchase.
Retailers are observing this shift and are becoming innovative
in branding their product, not only virtually but also physically.
Chinn emphasizes "the days of utilizing cheap finishes are gone,"
and creating a stronger experience and identity "from the front
door through the entire store" are important. Mirror, a recently
completed project by ADC, is a novel brand of fitness programs
implemented into a digital mirror one can purchase for their home.
ADC used trending elements such as large format slabs of cool-toned
solid surfaces and softened the store's design with warm tones of
wood. Chinn notes the "arc of experiential retail is on the rise"
and "should be portrayed in every [part of the design.]" With this
approach, ADC emulated Mirror's cutting-edge idea through high-end
finishes that reflect the quality of their brand.
Tommy Bahama also decided to
reimagine the architectural concept of their Newport Beach location with finishes that echo
the coastal California ambiance.
ADC's team utilized light wood-style tile, concrete-style tile, and
quartz countertops to complement the dark blue fabrics creating a
brighter, more inviting space.
Retailers are perceptive on how connections occur digitally and
tangibly and are taking extra marketing measures to ensure success
across all platforms. The results of COVID-19 in retail remain
unknown, but ADC recognizes that one solution is to focus on
enhancing user experiences in stores with quality and
cost-effective finishes that elevate retailer brands, while
simultaneously evoking their online presence across multiple
mediums.
For more information about ADC, visit
https://adcollaborative.com/
About Architecture Design Collaborative
Architecture Design Collaborative (ADC) is a Top 25 Architecture
Design Firm servicing clients
nationwide offering multi-disciplinary architectural, planning, and
interior design services. ADC specializes in mixed-use,
residential, retail, and commercial projects.
Contact: Craig Chinn, AIA
cchinn@adcollaborative.com
www.adcollaborative.com
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SOURCE Architecture Design Collaborative