CHANGZHOU, China and
CHICAGO, Oct. 17, 2020 /PRNewswire-PRWeb/ -- COVID-19
has dramatically increased consumers' screen-time as more people
are working, and going to school, from home. This has necessitated
device makers for consumer, medical, commercial, and educational
applications to search for displays that are easier on the eyes,
low-power, and are readable in direct sunlight. They're moving away
from traditional backlight LCD technology and toward Reflective
LCDs (RLCD) which use sunlight and ambient light to illuminate a
display. RLCDs with the FLEx frontlight make these displays
viewable in dark conditions. RLCD manufacturers have scaled up
production and expanded panel sizes to meet rising demand. FLEx's
new operating center in China is
part of the strategic response to the increasing interest for
portable electronics that can hold a charge for an extended period
of time.
The new facility in Changzhou
will focus on application engineering, new product development,
supply chain management, and testing. FLEx closely partners with
device makers innovating away from backlight technology. "Our
dedicated team in China is
committed to helping customers adopt more efficient power-saving
displays and ensuring fast response times during new product
scale-up," says Mike Casper, CEO and
co-founder of FLEx.
The new facility in Changzhou
is located near device and RLCD manufacturers and will allow closer
collaboration as the technology swings into full adoption. It will
also help FLEx shorten development cycles from pilot to mass
production on new display sizes.
"We're excited to provide our customers and suppliers with local
support to help shorten development cycles for their new and
exciting energy-efficient devices," Tom
Klopcic, VP Sales & Business Development, Asia.
For more information or learn more about FLEx enabled displays
please contact info@flexlighting.com. Please visit our website to
find a representative near you.
About FLEx
Founded in 2008 in Chicago,
USA, FLEx has changed the way we
look at our devices. FLEx-enabled displays give electronic devices
up to 10x the battery savings and a way to be seen in direct
sunlight without glare.
FLEx's front light works in combination with industry-leading
Reflective LCDs to offer the same high resolution and video
capabilities of traditional LCDs but at a fraction of the power
consumed. With a range of 1"-17" in size, FLEx displays can easily
integrate into your device.
Contact:
Diana Van Dusen
Marketing Specialist
773-295-0305
dvandusen@flexlighting.com
SOURCE FLEx Lighting