SAN FRANCISCO, Dec. 4, 2020 /PRNewswire-PRWeb/ -- Aki
Technologies, the company that helps marketers target pivotal
moments using personalized advertising, today announced that
David Sanderson has joined the team
as Head of Creative Solutions. In this role, Sanderson will manage
Aki's Motion Graphics and Digital Media Design departments, fuel
the company's innovation roadmap by responding to macro trends, and
scale the success of Aki's Eyeview and personalization offerings.
He will also identify creative ways to visually represent Aki while
finding efficiencies within the Creative Solutions team.
David has been deeply involved in digital marketing's evolution
for close to two decades. He's watched the industry morph from the
early-stage interactive of the early 2000's to today's dynamic and
fully immersive video and rich media ad types across desktop,
mobile devices, and CTV. He most recently served as SVP of Creative
Strategy and Operations at Brand Networks, where he spearheaded
cross-channel custom creative initiatives. As VP of Creative
Strategy and Operations at Tapad, Sanderson helped increase average
deal sizes 30-50% every quarter with the custom creative offerings,
which accounted for a third of all ad revenue. He also served as
Senior Director of Creative Strategy for a decade at Tremor Video,
where he founded and led the creative team. Sanderson's work has
won several awards throughout his career.
"David has grown up with the industry and has always been at the
forefront of innovation. He knows how to use technology,
particularly video assets, to help brands better reach individuals
with the right message," said Scott
Swanson, CEO and co-founder of Aki Technologies. "We
couldn't be more excited to have his mastery applied to our video
and personalization enterprises."
Sanderson joins Aki during a time of tremendous growth. In
September, the company was recognized by Martech Breakthrough
Awards for its video innovation. In January, the company acquired
the technological assets of Eyeview, which bolstered its video and
personalization offerings. Aki has offices in San Francisco, New
York, Los Angeles, and
Chicago.
"Aki believes that marketing should be personalized and
conversational, and that one size does not fit all. Aki's unique
methods of discovery and messaging abilities allow the opportunity
to speak to people in meaningful ways," said Sanderson. "Aki
originated from a moments sensibility in mobile, and the founders'
thoughtful approach is reflected in their massive success. I
couldn't be more excited about advancing personalization and
customized video across an omnichannel ecosystem."
Aki works with leading brands across the full spectrum of
categories, including Automotive, CPG, Entertainment, Financial
Services, Pharma, QSR/Restaurants, Retail, Travel, Telecom and
Alcohol & Beverages. The company has enabled innovative mobile
ad campaigns: Aki helped Lexus deliver ads to car shoppers most
responsive to its video campaign, driving a 1.55% engagement and
facilitated Campari America's first-to-market moment-targeted audio
campaign, which drove 6x lift in brand awareness for its popular
American Honey® brand.
This story was first reported by Mobile Marketing Magazine.
About Aki
Aki Technologies helps marketers target pivotal moments in the
consumer journey with personalized advertising. Leveraging four
personalization patents, Aki wields its award-winning technology to
make any digital ad unique to its viewer in the moment by factoring
in variables like region, weather, buying preferences, and other
historical and real-time factors. This approach delivers consumers
a personalized, relevant ad experience that drives marketing
results. Leading brands run their mobile, desktop, connected TV and
digital out of home campaigns with Aki to build awareness,
engagement, foot traffic and sales. To learn more about the company
visit http://www.a.ki.
Media Contact
Diane Anderson, Word Play, +1
4152549086, diane@wordplayagency.com
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SOURCE Aki Technologies