NEW YORK, June 10, 2021 /PRNewswire/ -- Dustin Yellin, in collaboration with the
National Wildlife Federation, Droga5, Squint/Opera, Q Department,
Mach1 and Vrai Pictures, today announced the launch of
Procession, a new interactive artwork that lets anyone in
the world place a Dustin Yellin
sculpture in their immediate environment and bring the art to life
through complete explorative immersion, revealing hundreds of
narratives within the piece. Set to debut globally at this year's
Tribeca Festival, Procession is a groundbreaking augmented-reality
(AR) app experience set in a utopian world where human-created
climate change wreaks havoc as you watch.
Procession is one of the first fine-art AR projects based on a
realized sculpture to combine animation, collage and archival
footage into an explorative interactive soundscape. It presents our
near future, a period of global unrest and environmental
destruction, spurred by raging flood waters and massive wildfires.
Humanity is faced with a choice: living in ignorance or uniting to
preserve what's left of our planet.
"My goal has always been to democratize art and create a living,
breathing canvas that can be affected by every participant who
touches it. Procession presents our near future, a period of global
unrest and environmental destruction, spurred by raging flood
waters and massive wildfires," said Dustin
Yellin.
Through the accessibility of its art, Procession unites people
in taking action to preserve our natural environment. Through
education, awareness and a directive that links to National
Wildlife Federation's nonprofit climate initiatives, Procession
joins the fight to preserve our delicate ecosystem before we lose
it.
"The experience of becoming part of Dustin's art makes it clear
that each of us has an impact on our planet and when we choose to
take the steps necessary to protect wildlife and the natural world,
we will be able to create a more equitable and sustainable planet
for everyone," said Carey Stanton,
Head of Innovation Partnerships for the National Wildlife
Federation. "We are thrilled to be the wildlife conservation
partner for Procession."
Procession was created in a unique collaboration of established
creative and production partners including global creative agency
Droga5, creative studio Squint/Opera, music studios Q Department
and Mach1, and immersive design studio Vrai Pictures.
"We've been working on this collaboration for quite some time,
and it's a pleasure to see the work of Dustin, Droga5 and our
partners finally realized in such a pure, impactful way," said
Director of Innovation at Droga5 Justin Durazzo. "We're really
excited to deliver this interactive art piece in our rapidly
evolving tech and climate landscape and hope everyone—regardless of
their age, beliefs or background—will relate to it."
"The partnership was driven by our desire to make this world
more intricate and immersive, more fun and educational. Technology
allowed us to add animation and special effects, social
interactions and gaming achievements to create a brand new artwork
that truly leverages the medium it is made with," said Director of
Technology at Squint/Opera Elie
Zananiri. "We are very proud of this collaboration and how
the AR experience turned out."
Procession is available on Apple iOS and Android (listed as
Procession AR). To download the experience, go
to www.Procession.World.
About Dustin Yellin
Dustin Yellin is an artist
who lives in Brooklyn, New York,
and is the founder and director of Pioneer Works, a
multidisciplinary cultural center in Red
Hook, Brooklyn. His work
has been exhibited at Amorepacific Museum, Brooklyn Museum, City
Museum, Colección Solo, Corning Museum of Glass, The Kennedy
Center, Lincoln Center for the Performing Arts, Museo Del
Palacio de Bellas Artes, SCAD Museum
of Art, Tacoma Museum, and with Creative Time, amongst many others.
Yellin is often featured in diverse media ranging from the
New York Times, to
Artforum, Vanity Fair, and TED. He holds an Honorary
Doctor of Humane Letters from the Savannah
College of Art and Design.
About National Wildlife Federation
The National Wildlife Federation is America's largest and most
trusted conservation organization, uniting all Americans to ensure
wildlife thrive in a rapidly changing world. Follow them on
Facebook, Twitter, and Instagram.
About Droga5
Droga5, part of Accenture Interactive, is a creative agency with
offices in New York, London and Tokyo. From integrated communications and
experience innovation to business design, Droga5 exists to build
and sustain the most influential brands of the 21st century through
creativity. Droga5 was founded in 2006 and has been recognized as
Agency of the Year more than 25 times and was named both Ad
Age and Adweek's Agency of the Decade (2010–2019).
Droga5 clients include Allstate, Amazon, Biofreeze, Chase,
Essentia, The Hershey Company, IHOP, Kerrygold, Kimberly-Clark,
lululemon, LVMH, Maserati, Mattress Firm, The New York Times and among others. Visit Droga5.com
or @droga5 on all social platforms to get to know us better.
About Squint/Opera
Squint/Opera is a creative studio that brings together
storytelling, media production, technology and design. The studio
specialises in digital media and works with ambitious partners to
communicate big ideas. With studios in London and New
York, they have an international portfolio of clients,
including the Empire State Building, V&A, The Metropolitan
Museum, Battersea Power Station, Bordeaux Wine museum and Museum of
Irish Literature.
About Q Department
Q Department is an award winning sound production studio
focused on bringing Hollywood
production value to XR through our proprietary, patented Mach1
sound technology.
About Vrai Pictures
Vrai Pictures is an XR design studio that seeks the truth in
immersive media. We leverage emerging spatial computing
technologies to explore the evolution of human-data interaction in
order to build emotional, inclusive, and impactful experiences.
CONTACTS:
Walker Waugh
Director,
Dustin Yellin Studio walker@dustinyellin.com
Danny Hernandez
PR Director, Droga5
dhernandez@droga5.com
Mary Cunney
press@marycunney.com
View original content to download
multimedia:http://www.prnewswire.com/news-releases/procession-an-augmented-reality-artwork-of-our-not-so-distant-future-debuts-at-the-tribeca-festival-301310498.html
SOURCE Dustin Yellin LLC