An international sports apparel company makes data-driven
pricing decisions to boost the bottom line
CAMPBELL, Calif., March 28,
2023 /PRNewswire-PRWeb/ -- Centric Software® is
delighted to announce the release of a success story about its
customer, Boardriders.
Boardriders, Inc., is a leading action sports and lifestyle
company that designs, produces and distributes iconic branded
apparel, footwear and accessories. Headquartered in Southern California, the Company's Quiksilver,
Billabong, ROXY, DC Shoes, RVCA, and Element brands have authentic
roots and heritage in surf, snow and skate. Sold in more than 110
countries in a wide range of distribution, including surf, skate
and snow shops, proprietary Boardriders and other company owned
retail stores and through various e-commerce channels.
In 2017, the company decided to focus on pricing. They created a
position called Head of Global Pricing Strategy, which Peter James holds. He describes the way pricing
research used to be done with 50 different people each gathering
data in multiple spreadsheets, across all the brands. "You don't
have that ability to do any central or quantitative analysis on it.
It's not shareable," James says.
Another challenge was getting the assortment right during
planning. A consulting firm designed a basic scraping tool to
collect competitive data which gave Boardriders a taste of the
potential benefits of a fully-formed pricing and assortment
solution. The search for the right tool led them to Centric
Pricing™, an AI-driven competitive assortment benchmarking and
market trend insights platform. Information is delivered in
real-time to aid in accurate decision-making. James says, "With
Centric Pricing, having the information at your fingertips ensures
that nothing is missed. It gives a view of the opportunities when
they're there."
Read the full story to learn what James and his colleague,
Hendrik Kriel, Global Director of
Data Insights have to say about what they found most valuable, and
getting concrete benefits shortly after implementation!
Read the full story
Learn more about Centric Pricing
Request a Demo
Boardriders (http://www.boardriders.com)
Boardriders, Inc., is a leading action sports and lifestyle
company that designs, produces and distributes branded apparel,
footwear and accessories for Boardriders around the world. The
Company's apparel and footwear brands represent a casual lifestyle
for young-minded people who are inspired by a passion for outdoor
action sports. The Company's Quiksilver, Billabong, ROXY, DC Shoes,
RVCA, and Element brands have authentic roots and heritage in surf,
snow and skate. The Company's products are sold in more than 110
countries in a wide range of distribution, including surf shops,
skate shops, snow shops, its proprietary Boardriders shops and
other Company owned retail stores, other specialty stores, select
department stores and through various e-commerce channels.
Media Contact
Aurore Evee, Centric Software,
+16479155377, aurore.evee@centricsoftware.com
SOURCE Centric Software