LAS VEGAS, June 2, 2023 /PRNewswire/ -- John Deere's "Run
Smarter" training event wins the prestigious ANA Global Ace Gold
Award for Events: Proprietary, Virtual, Face-to-Face (Internal),
and the Silver Award for their event's "How Life Leaps Forward"
long-form video. John Deere, ranked as the third most loved brand
in America according to the 2023 Axios Harris Poll 100 Reputation
Rankings, and their experiential partner, Spiro, the global
experience agency for the NEW NOW™, were given five months to
transform the annual in-person dealer training event into a fully
digital experience that's content lived up to the high expectations
set by previous in-person events.
Partnering with Spiro to create long-lasting community
connections, John Deere's virtual "Run Smarter" training event
became a winning three-day virtual experience that thoroughly
engaged the audience with game shows, comparative machine
walkarounds, a full product lineup, spoof ads, and a customized
& highly engaging digital platform driven by real-time dialogue
and competition.
"We are proud to know that we helped John Deere pivot on the fly
to create this award-winning experience," says Terry Campanaro, Global Chief Growth Officer
with Spiro. "Our work with John Deere is a testament to how our
agency helps clients build and activate their brand communities
wherever they are."
About Spiro
Spiro™ is the global brand experience
agency for the NEW NOW™. We create global events and experiences
that redefine how humans connect, and we bring them to life across
integrated physical, digital, mobile and hybrid mediums. Working
with some of the world's most recognized brands, Spiro's
strategists, creators, innovators, builders, marketers and
specialists are skilled in analytic & strategic event
management, creative design, and production. Working together, we
deliver high-impact experiential exhibits, conferences &
events, product launches, sponsorship activations, and consumer
pop-ups that unite audiences – wherever they may be.
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