Ibbaka, a leader in innovative value and pricing solutions for
the B2B SaaS sector, today announced the release of its Revenue
Retention Maturity Model, a framework designed to help companies
continuously improve customer revenue retention and expansion,
which is essential for sustainable and efficient growth.
VANCOUVER, BC, May 18, 2024
/PRNewswire-PRWeb/ -- "Maximizing customer retention and expansion
is more important than ever for B2B SaaS companies," said
Steven Forth, CEO of Ibbaka. "Our
Revenue Retention Maturity Model provides a structured, in-depth
view into retention processes, and a roadmap of proven best
practices and technology-enabled processes that can increase NRR by
over 5% for most companies."
Ibbaka's Revenue Retention Maturity Model
provides a structured, in-depth view into retention processes, and
a roadmap of proven best practices and technology-enabled processes
that can increase NRR by over 5% for most companies. - Steven Forth, CEO of Ibbaka
The Ibbaka Revenue Retention Maturity Model has been developed
based on years of expertise, interviews, and surveys working with
B2B SaaS companies to identify, analyze, and benchmark the factors
contributing to world-class revenue retention performance. Using
this framework, companies can understand their current net revenue
retention (NRR) performance at a detailed level based on various
factors and identify areas of opportunity and optimization.
Why a Maturity Model is Necessary for B2B SaaS Revenue
Retention
In the highly competitive B2B SaaS market, maintaining and
growing customer revenue is crucial for long-term success. However,
many companies struggle with fragmented retention strategies,
manual reporting, and a lack of customer segmentation. These hinder
their ability to retain and expand customer relationships. A
maturity model provides a structured approach to evaluate and
enhance these processes.
The Ibbaka Revenue Retention Maturity Model helps B2B SaaS
companies address these challenges by offering a clear roadmap for
improvement across five levels of maturity: initial, defined,
quantified, predictive, and optimizing. This model also scores each
company on their level of maturity across five key factors that
maximize NRR achievement: reporting and analytics, forecasting,
customer status, granularity, and organizational design.
By applying the lens of the Ibbaka Revenue Retention Maturity
Model, B2B SaaS companies can more effectively uncover hidden
opportunities and challenges in the revenue lifecycle. This
includes addressing issues such as manual reporting and
forecasting, and lack of segmentation, ultimately leading to
enhanced revenue retention and growth.
About Ibbaka
Ibbaka is a leading value and pricing platform provider that
helps B2B SaaS software companies thrive in the subscription
economy. By harnessing industry-leading consulting expertise and
integrating it with our innovative Valio platform, we empower SaaS
leaders to drive consistent revenue growth, retention, and customer
satisfaction through value and pricing excellence.
To access the Ibbaka Revenue Retention Maturity Model and the
NRR Diagnosis Toolset go here.
For more information about Ibbaka and its innovative approach to
pricing optimization, please visit Ibbaka and Ibbaka SaaS Value
Pricing Platform.
Media Contact
Liam Hannaford
lhannaford@ibbaka.com
+1 778 898 1483
Media Contact
Liam Hannaford, Ibbaka, 1
7788981483, lhannaford@ibbaka.com, https://www.ibbaka.com/
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SOURCE Ibbaka