"Quadruple Benefit for TikTok, Logie, Creators and Shoppers"
NEW
YORK, May 22, 2024 /PRNewswire/
-- Logie.ai, a cutting-edge startup using AI and data science
to automate brand-influencer partnerships, has been appointed an
official TikTok Shops Creator Agency Partner. TikTok - the short
video platform - is now a dominant force in the US social media and
content space. With the platform's rapidly expanding user base with
over 150 million monthly active users in the U.S., brands and
creators are increasingly choosing the platform to engage with
audiences creatively and interactively. Logie's partnership with
TikTok will equip its brands and influencers with the tools they
need to drive social commerce success.
US social commerce sales will surpass $100 billion by 2025. TikTok is one of the key
social giants that are helping move the needle, thanks to rising
adoption from Gen Zs and spending from existing users. The short
video giant is now the official new home of viral marketing
campaigns. Hashtag challenges like #TikTokMadeMeBuyIt
exemplify the platform's power to turn product discovery into
instant purchasing decisions. As millions of brands set up a TikTok
presence to connect with potential customers, more and more
influencers get an opportunity to create demand and make a living
off the platform.
This latest milestone is not a first for Logie. Last year, the
social commerce frontrunner was selected as an Amazon Ads Verified
Partner and a member of Nvidia Inception Accelerator for Startups.
Logie has also showcased its breakthrough AI-driven influencer
marketing technology at national conferences, including the
National Retail Federation's Retail Big Show at the Javits
Center.
"This strategic collaboration will provide our social-commerce
influencers and brands with unparalleled tools and resources to
thrive within the TikTok Shops environment. Our team can push
further with TikTok platform functions, open capabilities,
seller-service tools, and creator management tools. Already, Logie
has started onboarding dozens of in-house creators to the program.
We look forward to unlocking the full potential of TikTok Shops to
our community and later open up to non-Logie influencers," said
Tanya Breus, Logie's business
development executive.
About Logie.ai
Logie connects e-commerce brands with perfect influencer matches
through innovative technology and data science, maximizing
marketing ROI. Creators, meanwhile, gain access to ideal brand
partnerships and AI-powered tools to excel.
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SOURCE Logie