- The event, seen as the powerhouse of live production and
broadcasting, also announced the launch of the 'See No Limits'
education series to support the industry
- Canon's global brand ambassadors shared their best practices
with the audience from GCC and Turkey and equip them with the latest
innovations
DUBAI, UAE, May 24, 2024
/PRNewswire/ -- Canon Middle East
& Türkiye hosted its 'See No Limits' live show in Dubai, showcasing its cutting-edge
capabilities in live production, broadcasting, and remote
operation. The event, a first in the region, marked the official
launch of this campaign. 'See No Limits' is a promise to Canon
customers of an epic imaging ecosystem that delivers the best from
high quality video productions with seamless workflows across its
products and post-production environments.
As per Business Markets Insights, the MEA broadcast
infrastructure market is expected to grow from US$ 449.35 million in 2021 to US$ 698.32 million by 2028. It is estimated to
grow at a CAGR of 6.5% from 2021 to 2028.
The 'See No Limits' event provided attendees a unique
opportunity to witness the prowess of Canon's imaging solutions,
ranging from its Multi-Cam Solution using Canon's ecosystem of PTZ,
Cinema, and ENG cameras, remote operation and live broadcasting
solutions like the Canon PTZ cameras, and live streaming and
podcast solutions using Canon PTZ and ML systems, in
action.
Commenting on this rapidly transforming industry,
Binoj Nair, B2C Business Unit
Director at Canon Middle East & Türkiye, said, "The live
production and broadcast landscape is undergoing significant
changes. Consumers' demand for better-quality video and audio has
driven rapid upgrades in broadcast equipment and technology. With
content now produced in 4K,
live-production technology must evolve in order to ensure enhanced
viewing quality. Technological advancements have pushed
broadcasters to offer Ultra high-definition output, fueling market
growth."
The broadcast industry is currently witnessing a significant
demand for new broadcasting technologies such as IPTV, web TV,
high-definition television, and pay-per-view. The demand for
enriched video experiences is expected to pave the way for
broadcasters across the region.
"With the evolution of technology, we have also seen rapid
changes to how we create and experience content. As a global leader
in imaging solutions, we at Canon are well-positioned to offer our
clients innovative imaging solutions catering to their diverse
needs. The 'See No Limits' campaign and event marked a significant
milestone for us in the Middle
East, offering a platform to showcase our industry-leading
products and forge stronger connections with our customers and
partners. We look forward to enabling our clients in the region to
redefine the boundaries of content creation through our imaging
solutions," added Binoj.
Canon brought three distinguished industry experts to the event
to share their knowledge and global best practices. Sébastien
Devaud, visiting from France, was
renowned for his work with major broadcasters such as M6, France
TV, Canal+, and MTV, and for creating and producing TV commercials,
titles, and campaigns for multinational brands. Abdulaziz
Alsorayai, another Canon ambassador, specialized in creating
stunning imagery for food and beverage companies, transitioning
from photography to becoming an industry expert in video. Hasan,
who transitioned from genetics to photography, showcased his work
in exhibitions across Egypt,
Canada, and Ecuador, with his work being featured in media
outlets such as CNN and BBC Arabic.
In line with Canon's commitment to empowering the end users of
their products, the company also introduced its 'See No Limit'
education series at the event. The series will comprise 20
educational episodes hosted by Canon Ambassadors, showcasing the
varied capabilities of Canon's professional range of cameras.
Canon's 'See No Limits' event saw clients from the UAE, KSA,
Kuwait, Qatar, Oman,
and Turkey in attendance,
representing a wide range of industries such as broadcast,
production, rental, education, corporate, hospitality, security,
and government. The event featured live demonstrations, interactive
sessions, and networking opportunities, highlighting Canon's
commitment to driving innovation in content creation.
The See No Limits showcases the seamless integration of Canon
eco-system live in action across various application with multi-cam
solutions, live streaming and remote operations using – Canon PTZ
cameras, Cinema & ENG Professional Video Cameras, Canon's ML
system and state-of-art optics with the cine lenses.
"Canon has consistently been launching new products each year
and the See No Limits proposition aligns with Canon's long-term
roadmap by reinforcing innovation and customer-centric solutions.
This event is not only revolutionize the imaging industry, but also
deliver on business and consumer needs," concluded
Binoj.
About Canon Middle East
Canon Middle East, a subsidiary of Canon Europe, is
the operational headquarters for Canon in the Middle East based in Dubai, UAE.
Founded in 1937, the desire to continuously innovate has kept
Canon at the forefront of imaging excellence throughout its 80-year
history with its commitments to invest in the right areas and
capture growth opportunities. From cameras to commercial printers,
and business consultancy to healthcare technologies, Canon enriches
lives and businesses through imaging innovation. Canon's
corporate philosophy is Kyosei – 'living and working together for
the common good'. In EMEA, Canon Europe pursues sustainable
business growth, focusing on reducing its environmental impact and
supporting customers to reduce theirs using Canon's products,
solutions and services.
Canon invests heavily in R&D, delivering the richest and
most innovative products and services to satisfy customers'
creative needs. From amateur photographers to professional print
companies, Canon enables each customer to realise their own passion
for image. Further information about Canon Middle East is available
at www.canon-me.com
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