Introducing GREY GOOSE Altius, a new hand-bottled and limited
release vodka, capturing the wonder and rare natural luxuries of
the French Alps
HAMILTON, Bermuda, May 26, 2024 /PRNewswire/ -- A-List Actor
and DJ Idris Elba entertained guests including his wife
Sabrina Elba, Amy Jackson, and Leomie
Anderson at the official GREY GOOSE Altius
launch party held at a private villa in the stunning hills of Cap
Martinet, Ibiza.
The exclusive party included sets by Ibizan DJ resident,
Doorly, Rudimental's King Crowney, as well as DJ Aniurks, with
attendees being treated to panoramic views of Ibiza's natural
beauty. Guests partied and sipped on GREY GOOSE Altius and were
amongst the first to try the new vodka. An after-party was held at
luxury nightclub, Club Chinois where GREY GOOSE hosted the VIP area
with guests continuing to enjoy music and GREY GOOSE Altius
cocktails into the night.
Ahead of the event, Idris Elba
said: "I throw everything into my music, refining it and fine
tuning it, until it hits right. That's the same vibe I get with
GREY GOOSE Altius. The dedication, the attention to detail —it's
about the craft in every drop, which is exactly what you want, when
you're celebrating something real"
Debuting for the first time at the exclusive party, the new
luxury vodka has been crafted with water sourced from a natural
French Alpine well, using a glacial filtration that is thirty times
slower than the original GREY GOOSE expression. GREY GOOSE Altius
recreates the extraordinary with the natural effects of
high-altitude temperatures to yield a remarkably smooth vodka. GREY
GOOSE Altius is designed to sip in a sophisticated style neat,
deeply chilled, or over ice.
GREY GOOSE Altius will be available exclusively in the
world's best bars, nightclubs and restaurants in 700ml and 1.75l
with pricing at the discretion of the venue. It is available in
Europe's Summer hotspots including
Mykonos, Saint Tropez and Porto
Cervo now ahead of debuting in London, Paris
and the USA this Autumn.
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NOTES TO EDITOR
ABOUT GREY GOOSE ALTIUS
GREY GOOSE
Vodka introduces its newest ultra-premium
innovation, GREY GOOSE Altius. Drawing inspiration from the
French Alps, the latest limited edition release from the
quintessential French vodka is filtered at sub-freezing
temperatures to capture the rare wonder of the mountains. GREY
GOOSE Altius was created with processes inspired by the
extraordinary, natural effects of high-altitude crystallization
that happens at glacial conditions to yield a remarkably smooth
vodka using Alpine spring water and winter wheat from
Picardie.
This rare expression of GREY GOOSE is distilled from the
soft French winter wheat that the brand is known for, and for the
first time, blended with spring water originating from some of the
highest peaks in the French Alps. The alpine water in GREY GOOSE
Altius begins its journey in the clouds atop Western Europe's peaks, winding through
crystalline rocks to a pristine, pure alkaline aquifer. After being
blended, GREY GOOSE Altius is filtered at a very low pressure of
-24 degrees Celsius, resulting in a glacially smooth taste and
velvety mouthfeel. On the palate, GREY GOOSE Altius is best
described as complex with delicate alpine minerality, refreshing
soft green apple notes and a unique earthy undertone.
Please see here for the link to the GREY GOOSE Altius product
press release.
About GREY GOOSE ® Vodka
GREY GOOSE is made with the highest-quality ingredients and has a
100% traceable production process, from crop to cork. Every aspect
of the creation of GREY GOOSE® is focused on crafting vodka of
unmatched quality. Each bottle of GREY GOOSE is distilled and
bottled in France, with a recipe
and process that remains unchanged since inception, using just two
ingredients – single-origin Picardie wheat and spring water from
our natural limestone well in Gensac-la-Pallue. A one-distillation
process brings out the true essence of these ingredients. The
expertise of the GREY GOOSE Cellar Master, François Thibault,
ensures unparalleled smoothness and exceptional taste. The GREY
GOOSE portfolio is comprised of GREY GOOSE Vodka, GREY GOOSE La
Poire, GREY GOOSE L'Orange, and GREY GOOSE Le Citron Flavored
Vodkas; and now GREY GOOSE ALTIUS.
www.greygoose.com
The GREY GOOSE vodka brand is part of the portfolio of Bacardi
Limited, headquartered in Hamilton,
Bermuda. Bacardi Limited refers to the Bacardi group of
companies, including Bacardi International Limited.
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