As the official beer of the Leagues Cup
tournament, Coors Light is helping fans choose chill through all of
summer's soccer moments
CHICAGO, June 17, 2024 /PRNewswire/ -- As the official
beer of Leagues Cup, the landmark soccer club tournament to feature
every team from Major League Soccer (MLS) and LIGA MX, Coors Light
is going all-in on soccer with "Refresh the Game," a new campaign
that will reach soccer fans throughout the summer. As part of its
campaign, Coors Light is encouraging soccer fans to Choose
Chill with its limited-edition smart Coors Light Chill Jersey,
which will help fans keep their cool during upcoming intense soccer
matches.
"Anyone who has watched a soccer match knows how heated it can
get, especially as your favorite teams go head to head," said
Katie Feldman, director of marketing
for the Coors Family of Brands. "Between the second Leagues Cup
tournament to soccer events happening across the globe, Coors Light
is here to keep fans chill and with their favorite beer and a
jersey that keeps them cool."
Coors Light is bringing its mountain cold refreshment to soccer
fans across the country with the Coors Light Chill Jersey, the
first-ever smart jersey designed to keep you cool when the game
heats up. Built-in thermal sensors detect when your body
temperature rises and activate a cooling system to keep you chill
during any soccer match, literally. In addition to keeping fans
physically chill, each jersey will have a Captain's Beer Band to
keep a crisp Coors Light within arm's reach.
"At Leagues Cup, we're thrilled to partner with Coors Light on
the 'Refresh the Game' campaign. The Coors Light Chill Jersey
embodies the excitement and intensity of the most unique soccer
tournament in the world while ensuring fans can stay cool and enjoy
every moment of the action. This innovative jersey not only
showcases the spirit of the game but also brings a new level of
engagement to our passionate soccer community." Added Sana Shuaib,
Senior Vice President, Partnership Marketing, Integrated Marketing
Solutions & Commercial Insights at SUM/MLS.
For a limited time, soccer fans looking to maintain their chill
with a Chill Jersey can head over to www.thechilljersey.com to buy
a jersey for $50. Quantities are
limited with 90 total jerseys available with a limited amount
releasing each day in drops. The first drop will run from
June 17 to June 21 starting at
12PM EST, with 18 jerseys available
on June 17, 14 jerseys on
June 18, 10 jerseys on June 19, and eight each on June 20 and June
21. The second Chill Jersey drop will take place from
July 16 to July 19 starting at
12PM EST, with eight jerseys
available per day while supplies last.
Soccer continues to grow in popularity across the globe,
especially with younger, diverse fans and drinkers. As a fan of the
sport, Coors Light is proud to continue its partnership with
Leagues Cup and cultivate moments of chill for the most passionate
fans of the sport.
Throughout the summer, Coors Light is furthering its commitment
to soccer fans with thematic packaging and a sweepstakes to win a
trip to the Leagues Cup championship match. Soccer fans can enter
to win at www.thechilljersey.com. Plus, Coors Light has partnered
with reigning MLS MVP Luciano Acosta and soccer star Alan Pulido to spread the word about this
game-changing jersey and connect with soccer fans.
Coors Light is also rolling out a new creative campaign that
taps into soccer excitement and helps fans stay refreshed while
they watch their favorite teams compete. The campaign was developed
in partnership with Alma, "The Ungeneral Agency." Watch the new
creative here.
In addition, Coors Light is working with Soccer United Marketing
to create custom Coors Light fan interactive spaces during five
Leagues Cup tournament matches that will literally bring chill to
fans during the heat of intense soccer moments throughout the
summer.
- 7/26/24 – LAFC vs.
Club Tijuana @ BMO Stadium in LA
(Leagues Cup kick-off day)
- 7/30/24 – LAFC vs.
Vancouver @ BMO Stadium in LA
- 8/4/24 – Guadalajara (Chivas) vs. LA Galaxy @ Dignity
Health Sports Park in LA
- 8/9/24 – Club America
vs TBC @Snapdragon Stadium in San
Diego
- 8/25/24 – Final
TBC
Leagues Cup is a tournament in which all 47 MLS and LIGA MX
clubs pause their respective league seasons and compete in the
official Concacaf competition each summer. The second annual
Leagues Cup tournament will run July 26 to
August 25. For more information on Leagues Cup, please visit
LeaguesCup.com.
Tickets for all matches are available on LeaguesCup.com and are
also available to fans via the hosting MLS club. MLS club season
ticket holders should contact their club representative for more
information or visit LeaguesCup.com and follow @LeaguesCup on
social.
ABOUT MOLSON COORS BEVERAGE COMPANY
For more than two centuries, Molson
Coors has brewed beverages that unite people for all life's
moments. From Coors Light, Miller Lite, Molson Canadian, Carling,
Madrí Excepcional and Staropramen to Coors Banquet, Blue Moon
Belgian White, Leinenkugel's Summer
Shandy, Vizzy Hard Seltzer, Topo
Chico Hard Seltzer, Simply Spiked Lemonade, ZOA Energy, Blue
Run Spirits, Creemore Springs and more, Molson Coors produces some of the most beloved
and iconic brands in the beverage industry. While the company's
history is rooted in beer, Molson
Coors offers a modern portfolio that expands beyond the beer
aisle with energy drinks, bottled spirits, ready-to-drink
cocktails, cider and more. To learn more about Molson Coors
Beverage Company, visit molsoncoors.com.
ABOUT LEAGUES CUP
Leagues Cup represents a monumental new chapter for North American
soccer. Since 2023, Major League Soccer and LIGA MX pause their
regular seasons each summer and all 47 first division professional
clubs in both leagues will compete in the World Cup-style, official
Concacaf sanctioned tournament, which will qualify the top three
finishers to the Concacaf Champions Cup. In 2023, MLS' Inter Miami
CF became the first-ever Leagues Cup champion.
Leagues Cup 2024 will kick off Friday,
July 26 and will feature 77 games hosted at stadiums
throughout the U.S. and Canada, with the Final taking place on
Sunday, August 25. Fans in over 100
countries and regions will be able to watch Leagues Cup on MLS
Season Pass on the Apple TV app. MLS Season Pass is available on
billions of devices through the Apple TV app on Apple devices,
smart TVs, streaming devices, set-top boxes, and game consoles, as
well as on the web at tv.apple.com. Fans can also access MLS Season
Pass from the Apple TV app on Apple Vision Pro, where they can
watch games alongside other apps in their physical space; within an
Environment, so the screen feels 100 feet wide; and in Spatial
Audio for an even more immersive viewing experience. In addition,
TelevisaUnivision, FOX Sports, TSN and RDS will be the linear
broadcast home for select Leagues Cup matches.
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SOURCE Coors Light