Pure Protein Introduces New Protein Powder
Formula with Nutritional Supplements Ideal for People Using GLP-1
Medications for Weight Loss
NEW
YORK, June 17, 2024 /PRNewswire/ -- Pure
Protein, a top-selling protein bar brand in the 1440 Foods' sports
and active nutrition portfolio, has announced the launch of its new
All in One Protein Powder, available for purchase in stores and
online today. Featuring the brand's unique blend of Whey protein,
collagen, fiber and more, the All in One Protein Powder supplies
and simplifies consumers' daily nutrition in one simple scoop.
As GLP-1 injectables and similar medications sweep the nation as
tools for appetite suppression and weight loss, people on these
medications often don't get enough essential nutrients from their
diet alone. Supplements are a pragmatic solution, but one that can
get complicated and costly on top of the out-of-pocket prices many
people pay for GLP-1 injections each month. To address this
consumer need, the Pure Protein All In One Protein Powder offers an
affordable and easy-to-use option packed with 25g of satisfying
protein, 10g of collagen, 6g of fiber and 14 vitamins and minerals
per serving.
"Common supplement routines involve multiple products which can
be very costly to maintain, and very few protein powders are
appetizing or offer additional nutrients required to meet one's
recommended daily nutrient intake," said Registered Dietitian Joe
Stanzione, Ph.D, RD, CSSD and Manager, Regulatory and Nutrition
Scientific Affairs at 1440 Foods. "In our recent consumer survey
conducted in partnership with Harris Poll, we found that 85% of
Americans would use an "all in one" to replace or add to their
current routine, so our latest Pure Protein formulation is giving
consumers something we know they want and need to support their
daily wellness and weight management goals."
Adds nutrition expert Toby
Amidor, MS, RD, CDN, "With 80% of consumers using vitamins
or supplements to support their wellness, the cost of everything
they buy can get expensive. Not only is an all-on-one powder like
Pure Protein cost effective, but the 25 grams of protein and fiber
can help you feel fuller for longer, which helps minimize snacking
between meals and last minute unhealthy choices."
Available in two great-tasting flavors, Creamy Vanilla and Rich
Chocolate, the new powder is a convenient and affordable way to
address the side effects of nutrient deficiency that some users of
GLP-1 medications experience. With its unique blend of
proteins, vitamins, and minerals, the Pure Protein All In One
Protein Powder supports immunity, skin, joint and bone health,
energy metabolism, and digestive function; it also promotes
building and maintaining lean muscle, which is critical for people
experiencing rapid weight loss.
"As the dietary supplement market in the United States becomes increasingly more
congested and expensive, users and especially those taking GLP-1
medications are seeking simplified, yet effective solutions to help
them achieve their health and fitness goals," said Alex Fishman, Brand Director at Pure Protein.
"Pure Protein is proud to be a leading and trusted innovator of
nutrient-dense protein products, and to offer our customers a new
formula that makes complete nutrition easy."
According to 1440 Foods' study with Kantar featuring GLP-1
insights, GLP-1 users are seeking products that are tasty and high
in nutritionals, with 60% selecting "high in protein" as the top
attribute sought when purchasing food and beverages. Even further,
GLP-1 users expect retailers and brands to provide greater variety
to meet their new lifestyle and dietary requirements, making the
new All In One Protein Powder the ideal high-protein product for
evolving consumer needs.
Pure Protein's All in One Protein Powder is available for
purchase online at Amazon and PureProtein.com and in-store at
Kroger nationwide, among other select retailers.
About 1440 Foods
1440 Foods is a sports and active
nutrition company on a mission to energize people to unleash their
potential with a focused portfolio of accessible, great-tasting
health and wellness brands: Pure Protein® nutrition bars; Body
Fortress® high efficacy protein powders; and MET-Rx®
high-performance meal replacements. 1440 Foods brands can be
purchased online at Amazon, or at a wide range of grocery,
pharmacy, and convenience store chains nationwide such as Wal-Mart,
Target, Kroger, Meijer, Walgreens, CVS, and convenience store
chains. To learn more about 1440 Foods,
visit www.1440Foods.com.
For media inquiries, please contact:
Alison Voetsch
Lauren Wanthal
Trailblaze for Pure Protein
1440Foods@trailblaze.co
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SOURCE 1440 Foods