TORONTO, June 17,
2024 /CNW/ - Orium, the leading composable commerce
specialist in North America, today
announced it has acquired e-commerce agency Gluo. The Mexico-based firm has been a partner of Orium
for the last two years, specializing in developing digital products
and experiences for retail, hospitality, and telecommunications
clientele. The acquisition will enhance Orium's ability to serve
the fast-growing U.S. market as well as support an expansion into
the emerging Latin American market. Gluo's experience working with
leading composable vendors including BigCommerce, commercetools,
Contentful, Contentstack, and Fluent Commerce brings added depth to
Orium's team of experts.
The transition to headless and composable technologies in the
Americas is well underway. The U.S. represents the fastest growing
market in the world, according to the MACH Global Research Report
2024, and a 2022 research report states that Mexico's e-commerce market is the second
largest in Latin America, worth
more than $48 billion in 2021. Online
retail now accounts for 15 percent of the total retail market in
Latin America, more than double
the six percent it stood at before the pandemic.
"Orium and Gluo share a vision for commerce experiences,
centered on the efficiency and scalability of composable
technologies," said Jason Cottrell,
Chief Executive Officer of Orium. "By adding Gluo's talented
e-commerce experts to our team, we're expanding our services to
help our clients seize new opportunities. Our joint work with great
brands like Harry Rosen, DXL,
FilterEasy, and iFit showcases how well we work together and prove
that the right team can produce extraordinary results. I'm excited
to see even more success moving forward as a single entity."
Both Orium and Gluo partner with best-in-class technology
leaders across commerce, experience management, search and other
modular technologies to support retailers in crafting seamless
retail journeys anywhere customers engage with their brand.
"Orium is one of only five commercetools Platinum Partners
worldwide, and their demonstrated expertise in composable commerce
has been impactful on businesses worldwide," said Blaine Trainor, VP Global Partnerships and
Alliances at commercetools. "Their acquisition of Gluo speaks to a
deep understanding of how and where the composable ecosystem is
evolving, ensuring they can meet customer needs in new markets with
the same excellence and depth of knowledge they have always
provided to client engagements."
Gluo specializes in developing e-commerce applications that
bring together strategy, creativity, design, and technology to
create powerful, adaptable experiences. Moving forward, the firm
will be known as Gluo, an Orium company.
"As we embark on this new chapter with Orium, I am incredibly
excited about the prospects that lie ahead," said Jaime De la Fuente Valles, Chief Executive
Officer of Gluo. "We look forward to leveraging our combined
expertise and strengths in composable commerce to deliver
unparalleled value to our clients, and to continue our
industry-leading work with an extensive network of composable
partners."
Follow Orium
LinkedIn:
https://www.linkedin.com/company/oriuminc/
About Orium
Orium is North America's
leading composable commerce consultancy and systems integrator.
Specializing in helping brands scale efficiently with deep
capabilities in data-driven experience design, AI implementation,
and platform engineering, Orium brings over a decade of
award-winning experience to enterprise commerce engagements. As a
member of the MACH Alliance, Orium works closely with best-in-class
technology partners to bring modern commerce experiences to life.
Orium is a certified B Corp and part of Tercera's portfolio of
leading professional services firms. More information can be found
at www.orium.com.
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SOURCE Orium