M&M'S honored for a fifth consecutive year
as the confectionery brand with the leading trust reputation in
Morning Consult's Top Trusted Brands
NEWARK,
N.J., June 17, 2024 /PRNewswire/ -- M&M'S®,
proudly part of Mars, is the leading confectionary brand named in
the 2024 Morning Consult Most Trusted Brand report. The annual
report spotlights standout organizations that have earned the
reputation of consumer trust.
"It is an honor to have M&M'S recognized as one of the most
trusted brands among consumers," said Gabrielle Wesley, Chief Marketing
Officer, Mars Wrigley North America. "This recognition is a
true testament to our efforts in preserving the iconic integrity of
the M&M'S brand while ensuring it is still relevant for today's
consumers. At Mars Wrigley, we not only inspire moments of everyday
happiness, but we also find ways to make positive societal impact
by building brands that consumers trust across generations."
For several years, M&M'S has built on its purpose of
creating a world where everyone feels they belong by creating
impactful acts designed to ensure relevancy, engage brand fans, and
pique interest among all generations.
Morning Consult's Most Trusted Brands report is based on surveys
of U.S. adults, with brands ranked by a net trust score. The
methodology ranks M&M'S as one of the most trusted brands among
all overall consumers, both men and women.
For more updates on M&M'S, follow along with the brand on
Facebook, Instagram, TikTok and X, and be sure to visit
MMS.com and sign up for the M&M'S newsletter here.
ABOUT MARS, INCORPORATED
Mars, Incorporated is driven by the belief that the world we want
tomorrow starts with how we do business today. As a global,
family-owned business, Mars is transforming, innovating, and
evolving to make a positive impact on the world.
Across our diverse and expanding portfolio of quality
confectionery, food, and pet care products and services, we employ
140,000+ dedicated Associates. With almost $45 billion in annual sales, we produce some of
the world's best-loved brands including Ben's Original™, CESAR®,
Cocoavia®, DOVE®, EXTRA®, KIND®, M&M'S®, SNICKERS®, PEDIGREE®,
ROYAL CANIN®, and WHISKAS®. We are creating a better world for pets
through our global network of pet hospitals and diagnostic services
– including AniCura, BANFIELD™, BLUEPEARL™, Linnaeus and VCA™ –
using cutting edge technology to develop breakthrough programs in
genetic health screening and DNA testing. For more information
about Mars, please visit www.mars.com. Join us on Facebook,
Twitter, Instagram, LinkedIn and YouTube.
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Contact:
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Angelina Franco
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Katie Durkin
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Angelina.franco@effem.com
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Kdurkin@webershandwick.com
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SOURCE Mars, Incorporated