"Exchanging Trash for Dreams": China UnionPay leverages art show to promote ecological preservation for China's "water tower"
June 24 2024 - 4:43AM
"Exchanging Trash for Dreams": China UnionPay leverages art show to
promote ecological preservation for China's "water tower"
On June 5, an art exhibition titled "Exchanging Trash for
Dreams" opened in Harvest Moon Art Centre in Chengdu, capital
city of southwest China's Sichuan Province.
A Media Snippet accompanying this announcement is available by
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Using light and shadow techniques and recycled garbage, the
exhibition showcases the true stories of eight eco-activists in the
Sanjiangyuan Nature Reserve, where the Yangtze River, Yellow River,
and Lancang River originate.
Among them are the caravan that collects garbage along the way
to protect the environment, the couple volunteers who come from
afar to protect the Sanjiangyuan Nature Reserve in winter, the
independent grassland director who insists on capturing the
ecological environment through the lens, and
the young volunteers who hang a string of plastic bottles
on their bodies to collect tiny pieces of rubbish.
This is an environmental art exhibition jointly planned by China
UnionPay and the Sanjiangyuan Ecological Protection Foundation,
with strong support from China UnionPay's Qinghai and Sichuan
branches.
The two parties aim to promote environmental awareness and call
for more people to participate in the protection of the
Sanjiangyuan ecological region, the pristine landscapes, and
China's natural beauty.
In addition to the art exhibition, the two sides also set up
an ecological trade-in supermarket in Qumalai County, Yushu
Tibetan Autonomous Prefecture.
The environmental guardians of the Sanjiangyuan region can
exchange and accumulate ecological credits by collecting litter,
and then use these credits to redeem daily necessities, books and
other materials. In this way, the litter on the ground is
transformed into the fuel to help the environmental guardians
pursue a better life and fulfill their dreams.
Since 2023, China UnionPay has been contributing to the ongoing
conservation efforts of the Sanjiangyuan ecological region through
various means.
In five years, China UnionPay will assist the Sanjiangyuan
Ecological Protection Foundation in the continuous restoration of
1,000 mu of sandy land and 2,000 mu of grassland on the southern
shore of Longyang Lake in the upper reaches of the Yellow River.
Additionally, a 1,000-mu animal conservation area will be
established.
Furthermore, through online public fundraising and the sale of
themed blind boxes, China UnionPay aims to engage more consumers in
participating in protecting the ecological region.
China UnionPay's commitment to green finance is an important
part of its implementation of the requirements set forth in the
Central Financial Work Conference. It also plays a part in
supporting the achievement of China's carbon peaking and carbon
neutrality goals.
In recent years, China UnionPay has been fulfilling its
corporate social responsibility through various initiatives, such
as issuing green and low-carbon cards, establishing a low-carbon
program, and enabling carbon account interconnection with China
Construction Bank, CITIC Bank, Hangzhou Bank, and other financial
institutions.
So far, the UnionPay's low-carbon program has expanded to cover
20 scenarios including public transportation, subway, bicycles,
catering, and hotels. It has driven green consumption of 2.5
billion transactions, resulting in a reduction of nearly 40,000
tonnes of carbon emissions.
Source: China UnionPay