The four new flavors join BOBABAM's authentic tapioca boba
lineup, offering versatile water, sparkling water, and tea options
for boba lovers to enjoy the full boba shop experience at home
LOS
ANGELES, June 27, 2024 /PRNewswire-PRWeb/ -- Just
in time to cool off the summer heat, BOBABAM™ (www.bobabam.com),
the #1 fastest-growing beverage in the frozen set, today announces
the launch of its newest product line: BOBABAM Refreshers. The
latest offering introduces four vibrant, caffeine-free flavors
designed to mix with water, sparkling water, or tea, with endless
opportunities for customization.
"We're thrilled to unveil BOBABAM
Refreshers, a thirst-quenching line extension that brings a new
twist to the at-home boba experience," stated Chelsea Bialla, CMO of BOBABAM
Building on the success of its beloved instant boba drink kits,
which have become a staple for boba enthusiasts, BOBABAM's new
offerings round out the brand's portfolio to recreate the boba shop
experience at home, solidifying BOBABAM's position at the forefront
of the frozen beverage category.
BOBABAM tapped into its customers' creativity, with fans
commonly crafting the existing fruit flavors — Strawberry and Mango
— with tea instead of milk. When surveyed, 90% of BOBABAM consumers
expressed an interest in clear tapioca boba, as well as a desire
for both milk- and water/tea-based flavor options.
BOBABAM Refreshers cater to this growing demand as boba's
popularity continues to rise. The new, fruit-forward offerings —
Peach Mango, Lychee Guava, Green Apple, and Juicy Grape — meet
consumer desire for a light, thirst-quenching boba option.
"We're thrilled to unveil BOBABAM Refreshers, a thirst-quenching
line extension that brings a new twist to the at-home boba
experience, perfectly complementing our core 'just add milk'
products that have already amassed more than 23,000 5-star
reviews," stated Chelsea Bialla, CMO
of BOBABAM. "As we see more and more mainstream on-premise brands
offering boba-inspired products, our commitment remains unwavering
to delivering a premium experience that honors the authenticity,
variety, and superior quality of the boba we all love."
To Prepare the New BOBABAM Refreshers:
- Cut open the packet & squeeze contents into a microwavable
cup
- Microwave 60 seconds
- Pour contents into a glass with ice
- Add 1 cup water, sparkling water, or tea (less water = more
sweet)
- Stir, suck, & enjoy!
The frozen beverage sector is rapidly expanding, with retailers
enhancing their assortments to include more diverse and unique
options. As a valued partner for BOBABAM and a growing incubator
for innovative brands, Sprouts Farmers Market will carry all four
Refreshers flavors at launch, with Juicy Grape and Green Apple
exclusive to the retailer.
The introduction of Refreshers coincides with a broader trend in
food service, with major chains like Starbucks, Dutch Bros, The
Coffee Bean & Tea Leaf, Jack in
the Box, and more expanding their 'Refresher' offerings. BOBABAM
sees an opportunity to educate consumers on the traditional boba
shop experience, especially those new to the concept through
mainstream offerings.
BOBABAM's innovation is about more than market expansion, it's
about sharing a cultural experience — from the Taiwanese night
market-inspired packaging to the bouncy, chewy tapioca boba. This
commitment is evident as BOBABAM's assortment now emulates the two
primary menu options found at boba shops: milk- and
water/tea-based, both with high-quality tapioca boba and the
perfect QQ.
BOBABAM Refreshers have an SRP of $7.99 and are now available nationwide. For more
information on BOBABAM or to find a store near you, visit
www.bobabam.com and follow @drinkbobabam on Instagram and
TikTok.
About BOBABAM™
Your new favorite boba shop is now open 24/7/365, from your
freezer.
BOBABAM flips the traditional boba tea scene on its head with an
adventurous blend of Taiwanese tea culture, a cult following, and
flavorful fun. Delivering authentic, chewy boba bliss to kitchens
everywhere with flavors like Brown Sugar, Strawberry and Milk Tea,
BOBABAM sets a new standard for at-home boba enjoyment, infusing
each sip with fun and innovation. Colorful compostable straws
In just over two years since launching, BOBABAM has garnered
over 23,000 five-star reviews, proving its appeal to the bold, the
boba connoisseurs, and anyone looking for a moment of joy in their
day-to-day lives. BOBABAM's kits, a tribute to Taiwanese
traditions, redefine the bubble tea-drinking experience with their
simple ingredients that deliver the cherished chewiness (QQ) and
exotic flavors boba enthusiasts adore. This is an invitation for
those seeking an exceptional adventure right from the comfort of
their home.
BOBABAM kits can be found chillin' in the freezer section of
more than 6,000 retailers nationwide, including Albertsons/Safeway,
Sprouts Farmers Market, Costco, Target, and more.
To learn more about BOBABAM or build your own kit, visit:
www.bobabam.com
Source: SPINS - Total US Food - Latest 52 Weeks Ending
Apr 21, 2024 - Subcategories: Fz
Novelties; Fz Juice & Beverages (as defined by SPINS)
Media Contact
Maven Consulting, BOBABAM, 1 (858) 208-3458,
media@mavenconsultingco.com , https://bobabam.com/
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