AUCKLAND, New Zealand, June 27,
2024 /PRNewswire/ -- Nutiani's latest Consumer
Health and Nutrition Index, conducted in collaboration with
Ipsos, indicates a strong and growing consumer focus on ageing
healthily. This is underpinned by a strong preventive mindset (88%)
and a firm awareness on the role of nutrition in health management
(82%) going into one's golden years.
Against the backdrop of longer life expectancy and an ageing
population, and using the insights uncovered through the Index,
Nutiani has launched its latest report, Proactive Nutrition for
Healthy Ageing, which is aimed at supporting nutrition brands
in their innovation journey to meet the healthy ageing demands of
both senior and younger consumers who are proactively managing
their ageing process through nutrition.
As disease prevention is no longer the only focus around healthy
ageing, the report adopts a holistic definition of healthy ageing
as a lifelong process that requires ongoing effort to maintain
wellbeing in old age. It captures Nutiani's expert insights through
discussions on older consumers' greatest needs aligned to different
ageing wellbeing aspects, and how brands can address these
requirements through key ingredients – proteins, probiotics,
phospholipids and lactoferrin, as well as the healthy ageing
demands of younger consumers.
"Our goal is to inform and inspire nutrition brands, who wish to
support both senior consumers as well as a younger audience in
pursuit of optimal health and nutrition into their golden years. We
believe that through our nuanced analysis of how consumers view and
manage their healthy ageing progress, we can help brands shape
their innovation journey in a way that is holistic and empowering
for their consumers," says Katie
McClure, Director, Category Innovation at Fonterra.
Other than concerns and solutions, Nutiani goes into the key
deliberations of both young and older consumers for making
purchasing decisions today, based on details such as lifestyles and
macroeconomic conditions. This will support brands in ensuring
their products address consumers' top concerns and are marketed
impactfully to key targets.
"Our research has allowed us to dive deep into the consumer
behaviour differences between young consumers and older adults
regarding these health concerns. With this understanding, we
recognise and share the opportunities and strategies that brands
can adopt to support a growing population of proactive consumers in
the healthy ageing space through the
United Nations Decade of Healthy Ageing," McClure added.
Read the full report here.
View original
content:https://www.prnewswire.com/news-releases/nutiani-report-reveals-age-agnostic-interest-and-proactive-consumers-in-healthy-ageing-space-302182543.html
SOURCE Nutiani