As one of the Leading Cannabis Beverage Brands
and Board Member of the Cannabis Beverage Association, Pamos
continues to Advocate for Regulation, to Support the Development of
the New Alternative Beverage Category
LOS
ANGELES, June 27, 2024 /PRNewswire/ -- Pamos
Cannabis Cocktails & Spirits recently launched its
hemp-derived Delta-9 THC beverage brand with major retailers across
Florida, Georgia, and South
Carolina. This expansion into the southeastern states is
very timely given the rapidly growing demand for nonalcoholic
beverages in the United States and
the strong consumer sentiment around access to regulated cannabis
products.
"Seeing the largest retailers and distributors across
Florida, Georgia and South
Carolina bringing Pamos to their customers is continued
evidence that consumer demand for these products is being noticed
by mainstream operators across the country." said David Mukpo, CEO and Co-Founder of Pamos. "These
are exciting times for our industry, and we are in the unique
position to build a category by partnering with established and
trusted retailers and distributors who clearly see the opportunity
and are ready to fold hemp beverages into their traditional alcohol
portfolios."
In South Carolina, Pamos is now
sold in more than 100+ traditional retail doors including the two
largest retail liquor chains in the state. Across Georgia,
Pamos is offered to retailers through a network of beer, wine and
spirit distributors, and available in traditional alcohol
retailers, as well as restaurants and hotels.
Florida is quickly becoming the
second largest market for Pamos with products on-shelf in the
state's largest retail chain. Additionally, several of the state's
largest beer, wine and spirit distributors are adding Pamos to
their expanding alternative beverage portfolios.
Mukpo added, "Pamos brings a unique product set with our
award-winning non-alcoholic spirit, as well as our great tasting,
ready-to-drink canned cocktails, positioning the brand to become a
leader in the southeastern markets as consumers increasingly look
to expand their beverage choices."
Hemp-derived Delta-9 THC versions of both Pamos Spirit and
ready-to-drink Pamos Spritz canned cocktails are rolling out across
Florida, Georgia, and South
Carolina retail locations, which will include category
endcaps, dedicated cooler doors and standalone brand displays. This
partnership will be supported by local market activations grounded
in brand and consumer education in the 17 states Pamos currently
operates in, including Texas in more than 200 Spec's Wine, Spirits
& Foods locations.
Call for Regulations
Delta-9 THC, derived from the
hemp variety of cannabis sativa, was legalized under the 2018 Farm
Bill. This legislation has spurred innovation in hemp-derived
products, as well as a calling from operators in the industry for
responsible guidelines moving forward.
Diana Eberlein, Chair of the
Cannabis Beverage Association (CBA), commended
southeastern retailers for introducing Delta 9 THC beverages to
customers in Florida, Georgia, and South
Carolina, signaling a significant advance in the
normalization and acceptance of cannabis-infused drinks. "Alongside
Pamos, these forward-thinking retailers and distributors are
showcasing how the larger THC beverage category can harmoniously
integrate with traditional alcohol offerings in mainstream retail
settings."
Eberlein further praised retailers in these states for their
open-minded approach to the evolving beverage landscape. "As we
work to pave the way for the hemp beverage category, it's crucial
to seize opportunities arising from industry and regulatory
developments. The recent federal committee vote on the Farm Bill
amendment offers a chance to integrate the hemp beverage segment
into the alcohol industry. With the existing infrastructure in the
alcohol industry, we can effectively regulate hemp beverages. The
CBA will continue collaborating with stakeholders to establish
responsible regulations, ensuring our beverages meet strict
standards and gain approval for sale."
About Pamos Cannabis Cocktails & Spirits
Launched
in 2021, Pamos Cannabis Cocktails & Spirits caters to both new
and experienced cannabis consumers offering a line of
non-alcoholic, cannabis-infused beverage alternatives to
traditional cocktails and spirits. The cannabis beverages category
has been driven by the beverage form factor that is more
recognizable and approachable to curious consumers, as well as
being an alcohol alternative.
With the mission of introducing the world to cannabis beverages
through cocktail culture, the Pamos portfolio includes a large
format Cannabis Spirit (750ml) in two dosages, which can be used as
the spirit base of your favorite cocktail recipe in place of
alcohol or enjoyed over ice, as well as several Ready-to-Drink
cocktails in "cocktail-inspired" flavors: Peach & Guava
Bellini, Tropical Mai Tai, and Raspberry Long Island Iced
Tea. To learn more, visit www.pamos.com.
About the Cannabis Beverage Association
The Cannabis
Beverage Association (CBA) is the leading national, non-profit
trade association established in 2019 to represent and support the
rapidly growing cannabis beverage industry. Our mission is to unite
cannabis beverage industry stakeholders and advance the collective
interests of the industry through advocacy and education. The CBA
membership includes companies across the beverage industry,
including brands, distributors, labs, packaging companies, and
ancillary businesses. The CBA works to uphold the following values
in how we conduct business: Diversity and Equality, Inclusiveness,
Reliability, Testing & Safety, Trust in Manufacturing, and Safe
Access. For more information about the Cannabis Beverage
Association and membership details, please visit
cannabisbeverageassociation.org and follow us on social media.
MEDIA CONTACT: Charles Nicolas - 214-557-5454
charles@leveecommunications.com
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