"Permutations" YouTube and Spotify
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TORONTO, Feb. 4, 2025
/PRNewswire/ -- Winnipeg's
Scott Hinkson is turning up the
volume and sharpening his edge with his sixth studio album, The
Betterment, out January 31, 2025.
The record finds Hinkson embracing his love for punchy rock hooks
and biting social commentary, with the legendary Kellii Scott of
Failure anchoring the album on drums. It's a collaboration that
feels both natural and electrifying, with Scott's precision
bringing new life to Hinkson's meticulously crafted songs.
After years of genre exploration, Hinkson decided it was time to
go all-in on a rock record that demands attention. The
Betterment is packed with sharp guitar lines and lyrics that
take aim at the age of social media and the endless quest for
validation. Tracks like "Permutations" and "Rental" don't just
question our modern obsessions—they dare listeners to take a hard
look in the mirror.
Hinkson's process for The Betterment was as ambitious as
the album's themes. The multi-hyphenate musician wrote, recorded,
produced, and mixed the entire record himself, while Scott's
flawless drumming, engineered by Gabe
Vanbenschoten, adds a polished intensity. This isn't just a
collection of songs; it's a fully realized statement from an artist
who's been refining his craft for over two decades.
Kellii Scott, a longtime inspiration for Hinkson, doesn't hold
back in his praise. "Scott's music crawls into your brain and
smashes around until you relent and give it free room and board,"
Scott says. That's exactly what The Betterment does—it grabs
you from the first riff and doesn't let go.
Contact:
Eric Alper
6479713742
389732@email4pr.com
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SOURCE Scott Hinkson