Latest Upgrade to Online Release Rules Further
Enhance Efficiency
BEIJING, Aug. 4, 2023
/PRNewswire/ -- iQIYI, an innovative market-leading online
entertainment service in China,
saw growing efficacy of its Cloud Cinema with two films released in
July both achieved strong box office performances. The box office
for Fight Against Evil 2 and the iQIYI-presented film The
Comeback both surpassed RMB 10
million within ten days of the films' respective
launches.
Thanks to the strong performance of the two films, both of which
were released through iQIYI Cloud Cinema's Premium Video on Demand
(PVOD) model, the number of iQIYI Cloud Cinema film releases
netting over RMB10 million in box
office in 2023 climbed to five in total; ŚAKRA, Northeastern Bro
II: Endless love, and Operation Fortune: Ruse de
guerre also previously reached the milestone.
The Comeback stars Simon Yam
Tat-wah, the Hong Kong Film Award-winning actor who also
served as a producer of the movie. With a thrilling plotline
coupled with nuanced storytelling, the film received a 9.5/10
rating on iQIYI platform following its Jul.
21 online premiere, with user interest continuing to
climb.
Fight Against Evil 2 features renowned actor XIE
Miao and tells the story of a righteous police officer who stumbles
upon a crime organization while on a blind date. The film quickly
rose in popularity after its online premiere on Jul. 8, becoming one of two most highly rated
films on the iQIYI platform as well as the most popular film under
the iQIYI action films category. The film also topped the
popularity chart compiled by Maoyan, a leading Chinese film
ticketing agency.
The latest achievements followed the footsteps of previous
success under the iQIYI Cloud Cinema Premiere model, which
continues to benefit content creators and support overall industry
growth—all while connecting viewers with quality content. According
to iQIYI, a total of 13 titles were released through the iQIYI
Cloud Cinema Premiere model last year, more than half of which
recorded a box office of over RMB 10
million in PVOD model. Also in 2022, more than 12.2 million
users have watched films on the iQIYI Cloud Cinema through the
video-on-demand model.
iQIYI Cloud Cinema promotes quality content and boosts revenue
for creators thanks to the company's strong commitment to helping
build a fairer media ecosystem, which translates to continued
upgrades the company has introduced to iQIYI Cloud Cinema.
Following two major upgrades in April and September 2022, iQIYI announced that starting on
Aug. 1, 2023, films that already
received official approvals to premiere online or in theatre can
premiere online on iQIYI without additional platform review. The
upgrade further simplifies the process by which a film reaches the
viewers.
According to SONG Jia, Vice President of iQIYI and General
Manager of iQIYI Film Center: "iQIYI has long committed to
providing film creators with an open and transparent platform for
online distribution. I believe that the latest upgrade to our rules
for collaboration can further energize creativity and promote
productivity, allowing more filmmakers to work with iQIYI more
efficiently and effectively. Meanwhile, we will continue to enhance
the service quality of our platform and make the online premiere
system more agile and robust for filmmakers."
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SOURCE iQIYI