National CineMedia to Launch the Official US
Lions Community at Cannes Lions Festival
Senior Executives From Google, Grey, Papa
Johns, Translation and Uber Are Named as Inaugural TEAM USA
Advisors
National CineMedia (NCM), the largest cinema advertising
platform in the country and the US representative to the Cannes
Lions International Festival of Creativity, announces the winners
of the 2024 US Young Lions competition. Over 500 teams comprised of
young professionals across the advertising, digital, media,
creative and PR industries registered for the competition this
year, up 20% year over year. There were 333 official competition
entries, an increase of 17% compared to last year. The five winning
teams were named and honored last night by NCM at the TEAM USA
Winners Announcement event, hosted by Initiative, with all 25
finalist teams in attendance.
The winners will compete in person as TEAM USA in the global
Young Lions competition at the Cannes Lions International Festival
of Creativity, the world’s leading celebration of creative
marketing and communications, taking place from June 17-21 in
Cannes, France.
2024 US Cannes Lions Young Lions Winning Teams Comprising
TEAM USA:
- Digital: Jessica Nugent, TBWAChiatDay LA & Rachel
Findlay, TBWAChiatDay LA
- Film: Emma LeMay, Weber Shandwick & John Chavez,
Weber Shandwick
- Media: Cara Miller, Initiative & Christian Savino,
Initiative
- PR: Morgan Biles, Weber Shandwick & Lena Church,
Weber Shandwick
- Print: Chloe Bayhack, FCB New York & Victoria Rocha,
FCB New York
The TEAM USA winners and their work, along with a list of all
2nd and 3rd place awards, can be seen here.
Participants were tasked with crafting an innovative campaign to
propel the 2024 Young Lions Non-profit Partner, Gold House, and
their seminal A100 List, to new heights, with a focus on
captivating Gen Z audiences. The A100 honors the 100 most impactful
Asian Pacific leaders across industries and distills their
contributions to changing culture and society. For the first time,
the Young Lions Non-profit Partner has committed to utilize
competition work in-market. Gold House will be implementing
elements of the campaign idea from3rd place Digital Team, Riya
Gupta and Payton Cianfarano, both of Burrell, in their A100
marketing strategy this May.
This year, NCM announced TEAM USA Advisors, a new mentorship
program that will provide the US winners with personal guidance in
advance of the global Young Lions competition. The chosen executive
leaders each have a unique connection to Cannes Lions and a
commitment to advising the next generation of the industry’s rising
stars. The 2024 TEAM USA Advisors are:
- Digital: Laura Maness, Global CEO, Grey
- Film: Jonathan Johnsongriffin, Vice President, Global
Brand & Creative, Google
- Media: Jaclyn Ruelle, Vice President, Head of Brand,
Papa Johns
- PR: Chaucer Barnes, Chief Marketing Officer,
Translation
- Print: École Weinstein, Global Creative Lead, Delivery,
Uber
Global CEO of Grey and TEAM USA Digital Young Lions Advisor,
Laura Maness said, “Winning is a mindset. It requires self-belief,
grit and focus on progress. More than half of the competition will
come down to framing the challenge and preparing for the
unexpected. I’m looking forward to helping my Digital team get
ahead by getting them mentally ready — as Honest Abe would say,
‘give me six hours to chop down a tree and I will spend the first
four sharpening the axe’."
NCM to Launch the US Lions Community at
Cannes
Following two years of investment and redesign of the US Young
Lions program, NCM will be formally launching the US Lions
Community at the Cannes Lions International Festival of Creativity
this June. With the vision to bring together, inspire and educate
young creatives and established industry leaders alike, the US
Young Lions program now includes a Mentorship Program with webinar
content from a wide variety of agencies and brands, the TEAM USA
Advisors program with one-to-one guidance to support the
competition winners, an application process to become a US Young
Lions juror, along with a growing number of partnerships,
sponsorships and special events. The US Lions Community will offer
ongoing value as a vital hub of networking, thought leadership, and
career growth opportunities to US brands, agencies, media companies
and other organizations within the advertising industry.
“We redesigned the Young Lions competition experience two years
ago to raise awareness, drive greater participation, and deepen
industry support to help advance and amplify young, diverse talent
in advertising. This growing community brings together past and
present competitors, jurors, partners and sponsors,” shared Amy
Tunick, CMO at NCM. “We are thrilled to see the impact of this
effort and the value it brings to the entire US Lions Community,
which includes professionals at all phases of their career.”
This year Delta Air Lines joined the US Lions Community as the
official 2024 Travel Sponsor of the US Young Lions competition, and
will be providing domestic and international flights for finalists
and the TEAM USA winners heading to Cannes. The IAB NewFronts has
come on board as the official 2024 Young Lions US Jury Networking
Partner, and will be hosting NCM and Young Lions jurors at the
annual conference for a panel conversation about Gen Z and premium
video followed by a cocktail reception on Wednesday, May 1.
Initiative, an official 2024 Event Sponsor of the US Young Lions
competition, hosted the TEAM USA Winners Announcement event last
night at their New York office. In addition, our Young Lions
category sponsors Digitas (Digital), Pereira & O’Dell (Film),
UM (Media), Weber Shandwick (PR), and Monotype (Print), are all key
partners who support the competition and ensure TEAM USA is able to
attend the Cannes Lions Festival in June.
On the Ground at Cannes Lions
NCM will be activating at the 2024 Festival in Cannes on behalf
of the US Lions Community with the following events:
- Monday, June 17 – NCM hosts the TEAM USA Welcome Reception at
the Known Villa
- Tuesday, June 18 – NCM presents the US Lions Community
Celebration hosted by Delta Air Lines and ATTN: at the Brands &
Culture Villa
About National CineMedia
National CineMedia (NCM) is the largest cinema advertising
platform in the US. With unparalleled reach and scale, NCM connects
brands to sought-after young, diverse audiences through the power
of movies and pop culture. A premium video, full-funnel marketing
solution for advertisers, NCM enhances marketers' ability to
measure and drive results. NCM’s Noovie® Show is presented
exclusively in 42 leading national and regional theater circuits
including the only three national chains, AMC Entertainment Inc.
(NYSE:AMC), Cinemark Holdings, Inc. (NYSE:CNK) and Regal
Entertainment Group (a subsidiary of Cineworld Group PLC, LON:
CINE). NCM’s cinema platform consists of more than 18,400 screens
in over 1,450 theaters in 190 Designated Market Areas® (all of the
Top 50). National CineMedia, Inc. (NASDAQ:NCMI) owns and is the
managing member of, National CineMedia, LLC. For more information,
visit www.ncm.com
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version on businesswire.com: https://www.businesswire.com/news/home/20240418098978/en/
Pamela Workman VP, PR & Corp Comm Pam.workman@ncm.com
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