HOBOKEN,
N.J., Feb. 26, 2024 /PRNewswire/ -- Pearson
(FTSE: PSON.L) today announced plans to further expand its beta AI
study tools into additional Pearson+ eTextbooks. Generative AI
tools are an increasingly popular feature for thousands of students
in both Pearson+ eTextbooks and in Pearson's MyLab and Mastering
homework platforms. Now, even more students will benefit, with at
least 40 math, science, business, and nursing titles available for
fall back to school in both products.
"With AI technology, our products are even
more effective in helping students learn and instructors
teach."
"We've had a great response to our AI offering from students and
instructors, and we're excited for millions more to experience
these features this year. As we expand our AI study tools, we are
learning more about what students want and are acting on their
feedback. When we combine learning science and trusted content with
AI technology, our products are even more effective in helping
students learn and instructors teach," said Tony Prentice, Pearson's Chief Product
Officer.
By combining new technologies with world class learning content,
students say they are already seeing the benefits to their
education. Since the start of the beta, tens of thousands of
students have used Pearson's AI study tools and have shown strong
levels of engagement and positive feedback. In fact, students in
the initial selection of three Pearson+ eTextbooks have initiated
more than 331,000 interactions with AI study tools to help them
learn by generating explanations, summaries, and practice
questions. Those who used the AI tools spent more time in their
courseware and 75% of users said the tools were 'helpful' or 'very
helpful' for their studies.
With more than 80% of its products now digital or digitally
enabled, Pearson is committed to investing in the responsible
application of AI to advance product innovation and enhance the
learning experience to educate, certify, and credential students
and the workforce.
About Pearson
At Pearson, our purpose is simple: to add life to a lifetime of
learning. We believe that every learning opportunity is a chance
for a personal breakthrough. That's why our c. 18,000 Pearson
employees are committed to creating vibrant and enriching learning
experiences designed for real-life impact. We are the world's
leading learning company, serving customers in nearly 200 countries
with digital content, assessments, qualifications, and data. For
us, learning isn't just what we do. It's who we are. Visit us at
pearsonplc.com.
Media Contact
Dan.Nelson@Pearson.com
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SOURCE Pearson