Mildenhall is an internationally recognized marketing leader
with decades of experience growing brands for public companies
including Coca Cola and Airbnb.
DETROIT, Jan. 4, 2024
/PRNewswire/ -- Rocket Companies (NYSE: RKT), the Detroit-based fintech platform company
including mortgage, real estate and other financial services
businesses, today announced that it has named Jonathan Mildenhall as its first ever group
Chief Marketing Officer (CMO), effective January 8, 2024.
In this new role, Mildenhall will be responsible for creating a
unified and compelling voice for all businesses under the Rocket
Companies umbrella, with all marketing and communications teams for
the Company's brands reporting directly to him.
"Jonathan is one of the top marketing minds in the world, with a
strong reputation for consistently delivering compelling campaigns
that break through the clutter and become socially relevant," said
Varun Krishna, Chief Executive
Officer for Rocket Companies. "I have been highly impressed by the
number of incredible stories we have to tell. Countless customers,
team members and vendors have told us how working with Rocket
changed their lives. I am looking forward to Jonathan and the team
creating new and innovative ways to share these inspiring
narratives with the world."
Mildenhall brings more than 30 years of experience building and
promoting large, brand-focused companies. In 2018, he co-founded
TwentyFirstCenturyBrand, one of the world's leading branding and
marketing consultancies. Over the past five years, the
business has helped some of the world's most influential companies
scale their impact including Pinterest, LinkedIn, Zalando, PepsiCo,
NextDoor and Walmart. Mildenhall will remain Chairman of the
business.
"The role Rocket plays in helping people achieve the American
Dream through home ownership and financial freedom is massive and
cannot be overstated," said Mildenhall. "I am honored to be given
the opportunity to work with this talented team, led by Varun, to
tell stories that will inspire and motivate. It will be our mission
to create integrated marketing campaigns that live up to the
extraordinary social impact that Rocket makes every day."
Prior to founding his own firm, Mildenhall served as the first
CMO of Airbnb and led the marketing through a period of
unprecedented growth of the company. He and his team helped the
brand become a household name while the short-term rental company
expanded from 400,000 homes on the platform to more than 4.5
million residences in 191 countries in just three and a half years.
Airbnb aired its first Super Bowl commercial under Mildenhall and
forged many co-marketing partnerships with culturally relevant
brands to raise awareness and legitimacy for the business.
Before his time at Airbnb, Mildenhall led Coca-Cola's marketing
as Vice President of global advertising strategy and content
excellence. He and his team took Coke's creative in new directions
and created the company's global marketing campaign "Open
Happiness," which helped the brand see its most profitable growth
period in 20 years. During his time leading Coke's marketing, it
was named the Creative Marketer of the Year at the Cannes Lions
International Festival of Creativity.
Mildenhall, a British-American, is also a board member of
GoFundMe and Fanatics. He has been included on Forbes' list of the
World's most influential CMOs, Business Insider's list of the
most innovative CMOs and won Adweek's Brand Genius award.
About Rocket Companies
Founded in 1985, Rocket Companies (NYSE: RKT) is a Detroit-based fintech platform company
including personal finance and consumer technology brands including
Rocket Mortgage, Rocket Homes, Amrock, Rocket Money, Rocket Loans,
Rocket Mortgage Canada, Lendesk, Core Digital Media and Rocket
Connections.
The Company helps clients achieve the goal of home ownership and
financial freedom through industry-leading client experiences
powered by its simple, fast and trusted digital solutions. J.D.
Power has ranked Rocket Mortgage, #1 in client satisfaction for
both primary mortgage origination and servicing a total of 21
times. For more information, please visit the Rocket Companies
Website or Investor Relations Website.
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SOURCE Rocket Companies, Inc.