WWE (NYSE: WWE) and Nickelodeon today announced that WWE Slam
City™, WWE’s kids property that includes an original animated
short-form series, will debut tomorrow night during the NickSports
programming block from 9–11 p.m. (ET) on Nicktoons. The 26-episode
series is comprised of two-minute shorts featuring WWE Superstars
John Cena®, Randy Orton®, Sheamus®, The Miz™, Rey Mysterio®, Kane®
and Mark Henry® in a new animated world. The NickSports block airs
every Wednesday from 9–11 p.m. (ET) on Nicktoons and features a
rotating lineup of sports-themed content including series, specials
and documentaries from leagues and key athletes, as well as
acquired theatrical movies.
WWE Slam City, filmed in the next generation of stop-motion
animation, features a new WWE animated character, The Finisher, who
fires all of the WWE Superstars and sends them to WWE Slam City to
find day jobs. With John Cena as an auto mechanic, Randy Orton as a
zookeeper and Sheamus as a theater usher, these Superstars stay
true to their WWE personas as they face life outside of the ring
with new career challenges.
“This exciting partnership will allow us to bring WWE’s
passionate fan base to the NickSports programming block while also
creating new WWE fans through Nickelodeon’s massive audience,” said
Michelle D. Wilson, Chief Revenue & Marketing Officer, WWE.
“WWE programming reaches 3 million kids each week and we’re sure
they’ll be excited to watch WWE on Nicktoons.”
“True to the spirit of the NickSports programming block, WWE
Slam City offers kids and their families a fun, fresh way to
experience these exciting WWE Superstars, and the series is a great
complement to our diverse, and ever expanding, sports lineup,” said
Keith Dawkins, Senior Vice President and General Manager,
Nicktoons, TeenNick and Nick Jr.
WWE Slam City is a key component of WWE’s larger strategy to
expand its reach to kids. In 2013, WWE’s national TV programming
reached nearly 3 million kids each week, representing more than 20
percent of WWE’s average weekly TV audience. WWE also reaches kids
through the number 2 action figure property in the U.S., WWE
Studios productions of The Flintstones, Scooby-Doo WrestleMania
Mystery and Christmas Bounty as well as partnerships with Mattel,
Kraft Foods, Frito-Lay, Post Foods and MilkPEP. In addition, WWE
supports programs that positively impact children and families
around the world, including a 30-plus year relationship with
Make-A-Wish as well as various literacy, education, anti-bullying
and military initiatives.
Since its launch earlier this year, WWE Slam City has secured
nearly 20 million views across a variety of platforms including
WWEslamcity.com, Cartoonium, WWE Network, Hulu, Kabillion, Nintendo
and AOL.
About Nicktoons
Nicktoons has the highest concentration of B2–11 across all
television and offers programming such as the NFL RUSH ZONE
franchise, Rob Dyrdek’s Wild Grinders, Dragon Ball GT, the
Yu-Gi-Oh! franchise, the Digimon franchise and the Power Rangers
franchise as well as a roster of hits that have defined kids’ and
animation lovers’ TV, including Avatar: The Last Airbender, Invader
Zim, Danny Phantom, SpongeBob SquarePants, The Fairly OddParents,
and The Adventures of Jimmy Neutron, Boy Genius. Nicktoons
currently reaches almost 68 million homes via cable, digital cable
and satellite. For more information or artwork, visit
http://www.nickpress.com. Nicktoons and all related titles,
characters and logos are trademarks of Viacom Inc. (NASDAQ: VIA,
VIAB).
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all 12 live pay-per-views, scheduled
programming and a massive video-on-demand library, is currently
available in more than 170 countries. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, London,
Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking Statements: This
press release contains forward-looking statements pursuant to the
safe harbor provisions of the Securities Litigation Reform Act of
1995, which are subject to various risks and uncertainties. These
risks and uncertainties include, without limitation, risks relating
to entering into, maintaining and renewing key agreements,
including television and pay-per-view programming and our new
network distribution agreements; risks relating to the launch and
maintenance of our new network; the need for continually developing
creative and entertaining programming; the continued importance of
key performers and the services of Vincent McMahon; the conditions
of the markets in which we compete and acceptance of the Company's
brands, media and merchandise within those markets; uncertainties
relating to regulatory matters; risks resulting from the highly
competitive and fragmented nature of our markets; uncertainties
associated with international markets; the importance of protecting
our intellectual property and complying with the intellectual
property rights of others; the risk of accidents or injuries during
our physically demanding events; risks associated with producing
and travelling to and from our large live events, both domestically
and internationally; risks relating to our film business; risks
relating to new businesses and strategic investments; risks
relating to our computer systems and online operations; risks
relating to general economic conditions and our exposure to bad
debt risk; risks relating to litigation; risks relating to market
expectations for our financial performance; risks relating to our
revolving credit facility; risks relating to the large number of
shares of common stock controlled by members of the McMahon family
and the possibility of the sale of their stock by the McMahons or
the perception of the possibility of such sales; the relatively
small public float of our stock; and other risks and factors set
forth from time to time in Company filings with the Securities and
Exchange Commission. Actual results could differ materially from
those currently expected or anticipated. In addition, our dividend
is dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends, general economic and competitive conditions and such
other factors as our Board of Directors may consider relevant.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20141021006002/en/
WWE:Leslie Byxbee,
203-352-1056Leslie.Byxbee@wwecorp.comorNickelodeon:Maggie
Wang, 212-846-6381Maggie.Wang@nick.com
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