2015 WrestleMania® Reading Challenge Launches Today
January 12 2015 - 8:31AM
Business Wire
WWE® and First Book today announced the launch of the 2015
WrestleMania Reading Challenge, giving students ages 4-18 the
chance to win a trip to WrestleMania® 31 on Sunday, March 29, 2015
at the new Levi’s Stadium in Santa Clara, Calif.
Beginning today through Sunday, February 22, students can
register for the WrestleMania Reading Challenge
at WWEReadingSuperstar.com. Through WWE’s partnership with
First Book’s digital reading initiative, We Give Books, children
between the ages of 4-12 can select a WWE Superstar Reading Buddy
and read digital books to participate, while teens ages 13-18 can
select a WWE Superstar Pen Pal, read a book and write an essay.
WWE will make a financial contribution to First Book in order to
support literacy initiatives and provide access to books for
children across the United States. WWE and its Superstars and Divas
will also continue to host reading celebrations, visiting kids at
local schools and libraries to stress the importance of reading.
Additionally, WWE will utilize all of its platforms, including WWE
Network, TV broadcasts, live events, digital and social media to
promote literacy.
“The WrestleMania Reading Challenge celebrates the power and
strength of being a reader,” said Kyle Zimmer, First Book president
and CEO. “First Book is thrilled to partner with WWE and bring more
books to children in need across the country.”
“WWE is proud to partner with First Book and continue our
long-standing commitment to education and literacy initiatives
through the WrestleMania Reading Challenge,” said Stephanie
McMahon, Chief Brand Officer, WWE. “Together, we are providing a
fun and engaging experience to encourage children of all ages to
read.”
For more information or to participate in the WrestleMania
Reading Challenge, visit WWEReadingSuperstar.com.
About First Book
First Book is a nonprofit social enterprise that has distributed
more than 125 million books and educational resources to programs
and schools serving children from low-income families throughout
the United States and Canada. By making new, high-quality books and
educational resources available on an ongoing basis, First Book is
transforming the lives of children in need and elevating the
quality of education. For more information, please visit us online
at www.firstbook.org or follow our latest news on Facebook and
Twitter. If you serve children in need and are interested in these
or other First Book resources, please sign up with First Book at
www.firstbook.org/register.
About We Give Books
We Give Books is an online platform that helps children become
lifelong readers and givers. We Give Books supports literacy
through programs that engage entire communities. More information
can be found at www.wegivebooks.org.
About WWE
WWE, a publicly traded company (NYSE:WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all 12 live pay-per-views, scheduled
programming and a massive video-on-demand library, is currently
available in more than 170 countries. The company is headquartered
in Stamford, Conn., with offices in New York, Los Angeles, London,
Mexico City, Mumbai, Shanghai, Singapore, Dubai, Munich and
Tokyo.
Additional information on WWE (NYSE:WWE) can be found at wwe.com
and corporate.wwe.com. For information on our global activities, go
to http://www.wwe.com/worldwide/.
Photos/Multimedia Gallery Available:
http://www.businesswire.com/multimedia/home/20150112005768/en/
Media:WWELeslie Byxbee,
203-352-1056Leslie.Byxbee@wwecorp.comorFirst BookJulia Hornaday,
202-639-0114JHornaday@firstbook.org
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