Tapout®, a global hard-body fitness and training brand recently
re-launched by WWE® and Authentic Brands Group, today announced
that its performance apparel line for men is now available in
nearly 300 JCPenney stores and at jcp.com, with plans to launch a
women’s collection this summer.
This Smart News Release features multimedia.
View the full release here:
http://www.businesswire.com/news/home/20160401005515/en/
WWE Superstar John Cena (Photo: Business
Wire)
The Tapout performance apparel collection for men includes a
range of training and compression tees, tank tops, pants and shorts
featuring Tapout’s new, contemporary branding. At JCPenney, sale
prices range from $12.99 for graphic tees to $32.99 for compression
shorts. The line ensures comfort and performance with the use of
stretch and moisture-managing fabrics that allow optimal function.
The Tapout women’s line will boast similar performance features,
offering sports bras, tank tops, tees, shorts and capris.
A fully integrated marketing program will support the launch of
Tapout. As the official fitness and training partner of WWE, Tapout
is promoted across WWE’s global platforms including TV programming,
WWE Network, pay-per-view broadcasts, live events, digital and
social media. WWE Superstars and Divas wear Tapout apparel during
their fitness and training activities and WWE Superstar John Cena®
serves as a Tapout brand ambassador.
“Fitness is my life, and it is important for me to use the high
quality and comfortable performance apparel that Tapout offers,”
said John Cena. “The Tapout brand stands for motivation, discipline
and determination, three core values that are key to my active
lifestyle.”
“From working out to hanging out, Tapout offers a stylish
collection of performance sportswear that’s versatile enough to
wear in and out of the gym,” said James Starke, senior vice
president of men’s apparel at JCPenney. “Tapout has a strong fan
base and JCPenney is excited to add this brand to our great
assortment of high quality activewear for young men.”
“We are thrilled to reintroduce Tapout performance apparel into
the retail space with JCPenney,” said Jamie Salter, Chairman and
CEO, ABG. “The next generation of Tapout preserves elements of the
original brand essence while tapping into current consumer needs
for apparel that suits their active lifestyle.”
About Tapout
Tapout is a global hard-body fitness brand dedicated to
motivation, discipline and determination. As the official fitness
and training partner of WWE, Tapout is promoted across
WWE’s global platforms including TV programming, WWE Network,
pay-per-view broadcasts, live events and digital and social
media.
Tapout’s product offering includes men’s lifestyle and
performance apparel, accessories and eyewear, performance
beverages, and fitness centers, with women’s fitness apparel and
other key product categories launching later this year
nationwide.
In addition to JCPenney, Tapout apparel is also now available at
select retailers including Modell’s and online at Tapout.com.
TapouT™ is a trademark of TapouT, LLC.
For more information visit Tapout.com. Follow Tapout on
Facebook, Twitter and YouTube.
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 650 million homes worldwide in 35
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich, and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
About Authentic Brands Group,
LLC
Authentic Brands Group is a brand development company which
seeks to build long-term value through the ownership of
intellectual property associated with prominent entertainment,
fashion, and sports brands. Headquartered in New York City, ABG
enhances brand equity through partnering with best-in-class
licensees and retailers. ABG’s global portfolio of world-renowned
brands includes Marilyn Monroe®, Mini Marilyn®, Elvis Presley®,
Muhammad Ali®, Shaquille O’Neal®, Michael Jackson® *managed brand*,
Juicy Couture®, Jones New York®, Judith Leiber®, Frederick’s of
Hollywood®, Adrienne Vittadini®, Taryn Rose®, Misook®, Hickey
Freeman®, Hart Schaffner Marx®, Bobby Jones®, Spyder®, Tretorn®,
Tapout®, Prince®, Airwalk®, Vision Street Wear®, and Hind®.
www.abg-nyc.com
Trademarks: All WWE programming, talent names, images,
likenesses, slogans, wrestling moves, trademarks, logos and
copyrights are the exclusive property of WWE and its subsidiaries.
All other trademarks, logos and copyrights are the property of
their respective owners.
Forward-Looking Statements: This press release contains
forward-looking statements pursuant to the safe harbor provisions
of the Securities Litigation Reform Act of 1995, which are subject
to various risks and uncertainties. These risks and uncertainties
include, without limitation, risks relating to: WWE Network; major
distribution agreements; our need to continue to develop creative
and entertaining programs and events; the possibility of a decline
in the popularity of our brand of sports entertainment; the
continued importance of key performers and the services of Vincent
K. McMahon; possible adverse changes in the regulatory atmosphere
and related private sector initiatives; the highly competitive,
rapidly changing and increasingly fragmented nature of the markets
in which we operate and greater financial resources or marketplace
presence of many of our competitors; uncertainties associated with
international markets; our difficulty or inability to promote and
conduct our live events and/or other businesses if we do not comply
with applicable regulations; our dependence on our intellectual
property rights, our need to protect those rights, and the risks of
our infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms
and geographical areas; potential substantial liability in the
event of accidents or injuries occurring during our physically
demanding events including, without limitation, claims relating to
CTE; large public events as well as travel to and from such events;
our feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; a possible decline in general economic
conditions and disruption in financial markets; our accounts
receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercises control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares are eligible for sale by the McMahons
and the sale, or the perception of possible sales, of those shares
could lower our stock price; and the relatively small public
“float” of our Class A common stock. In addition, our dividend is
dependent on a number of factors, including, among other things,
our liquidity and historical and projected cash flow, strategic
plan (including alternative uses of capital), our financial results
and condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made and
are subject to change without any obligation on the part of the
Company to update or revise them. Undue reliance should not be
placed on these statements. For more information about risks and
uncertainties associated with the Company’s business, please refer
to the “Management’s Discussion and Analysis of Financial Condition
and Results of Operations” and “Risk Factors” sections of the
Company’s SEC filings, including, but not limited to, our annual
report on Form 10-K and quarterly reports on Form 10-Q.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20160401005515/en/
Press:WWEMatthew
Altman, 203-352-1177matthew.altman@wwecorp.comorAuthentic Brands
GroupHaley Steinberg, 646-612-7439hsteinberg@abg-nyc.comorJCPenney
Media RelationsSarah Holland, 972-431-3400jcpnews@jcp.com
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