THE 'BEAUTY' TREND THAT'S A TICKING TIMEBOMB
LONDON, May 13, 2024
/PRNewswire/ --
Willing to Take the Health Risk.
Of 1000 women surveyed:
- 1 in 3 use tanning beds and will continue to
despite health risks
- 91% are aware of the health risks
- Almost half (48%) say sunbeds are addictive
Beyond a Tan. The Perceived Benefits by Sunbed Users:
- 57% of women said the tan is their primary reason for
enjoying a sunbed session
- 1-in-3 say they use sunbeds for body confidence
- A fifth say they use sunbeds to look 'healthy and
well'
- 1 in 6 use sunbeds to look more attractive
Sunbed Tanning vs Smoking
"More people develop skin cancer because of indoor
tanning than develop lung cancer through smoking. This is why the
World Health Organisation reclassified sunbeds to the highest
cancer risk category alongside cigarettes. The risk of
developing melanoma – the deadliest form of skin cancer - is
boosted by 75% if you use sunbeds before you are 35".
Alyson Hogg, Founder of
Vita Liberata who commissioned this
research says.
- 39% said they would stop if they knew
sunbeds were as dangerous as smoking cigarettes
- 9 out of 10 said they have never been
advised by a health professional about avoiding sunbed usage
Disturbing TikTok Tanning Trends
TikTok users posting #sunbedselfies on the platform
continues to be a trend.
#tanningsalon has 651.5m
views
#sunbed has 310.3m
views
#sunbedaddiction has 20.5m
views
@itsnotemma8 confesses knowledge of the health risks – her
post went viral with 4.8m views and
700k likes. She has 2k followers.
@ellieeejonessx who has 85K
followers, posts about using sunbeds every day.
@bethanyrowe shares #tanninghack using salt water for a
sunbed tan line. She has 29k
followers.
Alyson wants public health warnings applied to sunbeds, like
those found on cigarettes. "Sunbeds are addictive" and "Sunbed
radiation can cause cancer." These messages need to be present and
clear before anyone steps onto a sunbed." She says. "We also need
firmer regulation on sunbed shops to ensure correct checks are made
on proof of age, medical history, and limiting the time and
frequency customers spend on sunbeds. Health care professionals
should also be communicating the dangers and risks associated with
sunbeds, akin to their anti-smoking approach. This will save
lives."
Vita Liberata is donating 50% of
net sales on VITALIBERATA.COM in May to the British Skin
Foundation.
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