PARSIPPANY, N.J., May 13, 2024
/PRNewswire/ -- Ferrero North America brands
Keebler® and Kinder
Joy® are celebrating the theatrical release
of Illumination's bold new chapter of Gru and the Minions mayhem,
Despicable Me 4, with two limited-edition products,
Keebler Despicable Me 4 Rocky Road Fudge Stripes and
Kinder Joy Despicable Me 4
Eggs. Beginning May 1, fans
everywhere can shop these limited-edition products at retailers
nationwide. Illumination's Despicable Me 4 arrives in
theaters everywhere July 3, 2024.
Keebler Limited-Edition Despicable Me 4 Rocky Road
Fudge Stripes Cookies
Keebler is spreading magic to movie-going families with its
Limited-Edition Despicable Me 4 Rocky Road Fudge Stripes.
The new offering is a fun take on Keebler's fan-favorite Fudge
Stripes cookies, featuring a chocolate and almond-flavored
shortbread cookie, topped with a marshmallow-flavored fudge drizzle
for a delicious rocky road taste. Ernie and the Elves crafted these
tasty cookies with four unique designs, based on Illumination's
iconic Minion characters.
Fans can also interact with Illumination's Minions on Keebler's
Open for Magic digital hub. To enjoy games and other fun
surprises featuring the Minions, families can access the site by
scanning the QR code on the packaging.
"Keebler is all about creating magic for families, and what
better way to do so than by teaming up with Illumination to
celebrate Despicable Me 4, the newest chapter in the biggest
global animated franchise in history," said Alicia Mosley, Vice President of Marketing,
Keebler Brand. "We're excited to put
a fun spin on our beloved Fudge Stripes and give families new and
delicious ways to make memories together this summer."
Kinder Joy Limited-Edition Despicable Me 4
Eggs
Kinder Joy, the delicious treat
plus toy made to help parents create everyday surprises for their
children, is releasing a special lineup of eight toys featuring
Illumination's beloved Despicable Me 4 characters Gru, Lucy,
and popular Minions Stuart, Phil, Dave, Kevin, Jerry, and Carl. The
Despicable Me 4 collection is paired with the iconic
Kinder Joy treat featuring delicious
layers of cocoa and sweet cream topped with crispy wafer bites
filled with cocoa cream.
All eight toys can be scanned and brought to life in Applaydu, a
mobile app where kids and their parents can play ad-free crafting
unique homes, avatars, and personalized bedtime stories.
"Kinder Joy is all about
special bonding moments between families, which is why we're
excited to bring parents this new and fun way to surprise their
children," said Amber Hansinger,
Vice President of Marketing, Kinder Joy USA. "Illumination's Despicable Me and
Minions movies are the biggest animated franchise in the
world, and our limited-edition Despicable Me 4 Eggs will
help elevate this movie experience for families."
You can shop Keebler Limited-Edition Despicable Me 4
Rocky Road Fudge Stripes for a suggested price of $4.80 and Kinder Joy Limited-Edition
Despicable Me 4 eggs for a price of $2.39 at retailers nationwide.
About Keebler
The Keebler Elves make more than 30 varieties of delicious cookies
and sweet treats made from quality ingredients, including the
classic Fudge Stripes™, Chips Deluxe®,
Sandies® and more. Ernie and the Elves bring magic
to family moments by delighting cookie lovers.
Keebler® cookies are available at mass, grocery, and
convenience stores nationwide. For additional information, please
visit Keebler.com and stay connected with Keebler on social
(Instagram, Facebook, X, Pinterest and YouTube)
About Kinder Joy
Kinder Joy® is part of
the portfolio of brands by Ferrero U.S.A., Inc., the confectionery company known
also for Ferrero Rocher®,
Tic Tac® and Nutella® The Original
Hazelnut Spread®. Kinder
Joy® first broke onto the U.S. confectionery
scene in 2018, quickly winning over American consumers with its
delicious creamy layers, chocolate-covered wafer bites and exciting
surprise toy. It has quickly become a beloved treat and toy,
earning the title of "2019 Product of the Year" within the Kids
Novelty Snack category by Product of the Year USA. For more information on the
Kinder® brand and where to find Kinder Joy® eggs in retail,
please visit www.Kinder.com, Kinder US Facebook, X, and
Instagram.
About Ferrero®
Ferrero began its journey in the small town of Alba in Piedmont, Italy, in 1946. Today, it is one of
the world's largest sweet-packaged food companies, with over 35
iconic brands sold in more than 170 countries. The Ferrero Group
brings joy to people around the world with much-loved treats and
snacks including Nutella®, Kinder®, Tic
Tac®, and Ferrero
Rocher®. More than 38,000 employees are
passionate about helping people celebrate life's special moments.
The Ferrero Group's family culture, now in its third generation, is
based on dedication to quality and excellence, heritage and a
commitment to the planet and communities in which we operate.
Ferrero entered the North American market in 1969 and has grown
to more than 5,100 employees in 15 plants and warehouses, and eight
offices in North America across
the United States, Canada and the Caribbean. It has expanded its presence and
portfolio with the addition of iconic brands such as
Butterfinger®, CRUNCH®, Keebler®,
Famous Amos®, Mother's Cookies®, and other
distinctive cookie and chocolate brands. Follow @FerreroNACorp on
Twitter and Instagram. www.ferreronorthamerica.com.
About Illumination's Despicable Me 4
In
the first Despicable Me movie in seven years, Gru, the
world's favorite supervillain-turned-Anti-Villain League-agent,
returns for an exciting, bold new era of Minions mayhem in
Illumination's Despicable Me 4.
Following the 2022 summer blockbuster phenomenon of
Illumination's Minions: The Rise of Gru, which earned almost
$1 billion worldwide, the biggest
global animated franchise in history now begins a new chapter as
Gru (Oscar® nominee Steve
Carrell) and Lucy (Oscar® nominee Kristen Wiig) and their girls —Margo
(Miranda Cosgrove), Edith
(Dana Gaier) and Agnes (Madison Polan)—welcome a new member to the Gru
family, Gru Jr., who is intent on tormenting his dad.
Gru faces a new nemesis in Maxime Le
Mal (Emmy winner Will
Ferrell) and his femme fatale girlfriend Valentina (Emmy
nominee Sofia Vergara), and the
family is forced to go on the run.
The film features fresh new characters voiced by Joey King (Bullet Train), Emmy winner
Stephen Colbert (The Late Show
with Stephen Colbert) and
Chloe Fineman (Saturday Night
Live). Pierre Coffin returns as
the iconic voice of the Minions and Oscar® nominee
Steve Coogan returns as Silas Ramsbottom.
Packed with non-stop action and filled with Illumination's
signature subversive humor, Despicable Me 4 is directed by a
co-creator of the Minions, Oscar® nominee Chris Renaud (Despicable Me, The
Secret Life of Pets), and is produced by Illumination's
visionary founder and CEO Chris
Meledandri and by Brett
Hoffman (executive producer, The Super Mario Bros.
Movie and Minions: The Rise of Gru). The film is
co-directed by Patrick Delage
(animation director Sing 2 and The Secret Life of Pets
2), and the screenplay is by the Emmy winning creator of
White Lotus, Mike White,
and the veteran writer of every Despicable Me film,
Ken Daurio.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world's leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
CONTACT: Jaclyn Giuliano,
jgiuliano@golin.com
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SOURCE Ferrero North America