ARLINGTON, Mass., May 20, 2024
/PRNewswire/ -- To assist companies with tools to make more
data-driven decisions, especially when it comes to corporate
gifting, Giftsenda has boosted their international gifting
platform with tracking and reporting features.
One of the age-old issues with corporate gifting is the fact
that it can be hard to track its ROI when manual delivery methods
are used, but with the use of a gifting platform, this issue is
solved. By making use of pre-built reports that are housed within
the platform, organizations are able to refine their strategies by
accurately measuring the performance and cost of gifting at a
team-, user- and campaign level.
According to Dmitriy Peregudov, the CEO of Giftsenda, "In a
digital-first world - it is important to adjust gifting methods to
keep up with constantly evolving user expectations. Campaigns that
are purely based on gifts that have been sent via direct mail will
have fewer metrics that can be tracked in comparison to online gift
invites. These gift invites can be sent via a branded email or a
link that can be shared on any online communication platform. They
allow recipients to choose gifts and provide delivery details - in
200 countries around the world."
For direct mail campaigns, users are able to track the cost of
the gifts, gifts that have been sent and their delivery statuses -
whether sending single or bulk gifts. When online gift invites are
sent, the platform is able to track the email open rate, the click
rate, the gift invite acceptance rate, the cost of gifts, gift
choices, the general delivery status of each gift and "thank you"
messages from recipients. "Our customers especially enjoy being
able to see the appreciation from their recipients," Dmitriy
states.
Using this data, businesses can take into account the
preferences of the gift receiver for a more personalized approach.
Furthermore, users are able to compare campaigns to determine
aspects that might be providing better results, such as the invite
design, the gift invite message or even the gifts. This is
especially useful for sales outreach or marketing campaigns where
gifts are being used as incentives.
For a streamlined experience, the reports can be viewed on the
Giftsenda platform or from within the organization's chosen CRM or
HRM software, such as HubSpot or BambooHR. This means that
companies can measure the impact of gifting based on the activities
that are being tracked within their chosen platform. For example,
within the CRM, users can measure the impact of gifting on the
sales pipeline. If gifts are sent to prospects at a time just
before a deal is closed to create a more personal connection - the
impact of this can be determined in correlation with the percentage
of deals that have been closed and the number of accepted
gifts.
Whether using corporate gifting for marketing, employee gifting,
sales activities or as part of the customer journey, having access
to these reports on a gifting platform will enable businesses to be
more cost-effective and strategic. Visit www.giftsenda.com for more
information.
About Giftsenda
Giftsenda is a global corporate gifting platform launched by a
team of gifting professionals with over 20 years of experience in
sending gifts worldwide. Their mission is to create a global
business landscape where meaningful connections thrive with the
help of technologically-driven gifting methods coupled with
personal support from their gifting experts, ultimately resulting
in increased revenue, retention and ROI.
Giftsenda offers various gifting services to help businesses
leverage corporate gift campaigns to improve their Sales, HR, CX
and Marketing team initiatives. Learn more at
www.giftsenda.com.
For more information, please send an email to
pr@giftsenda.com.
Contact:
Marianne Flentge
+1 (617) 433-9041
377733@email4pr.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/giftsendas-gifting-platform-enhances-corporate-gifting-with-data-driven-insights-302148970.html
SOURCE Giftsenda